Thursday, 29th February

Join the Masterclass+ on “Digital Products & Gamification for Fan Engagement”, focusing on the creation of diverse digital products tailored for personalized fan experiences in the sports industry. This masterclass is particularly designed for engaging and growing the Gen Z audience, featuring an in-depth exploration of innovative digital mediums like mobile apps, video-on-demand content, and subscription-based digital products to craft unique experiences for sports fans worldwide.

The masterclass will examine how these varied digital products, from interactive apps to captivating video content, are transforming fan interactions with sports. It will discuss strategies for integrating sports themes into these platforms, ensuring they provide value to sponsors (e.g., audience insights) and resonate with fans.

Opening this event, Genius Sports will focus on digital fan loyalty, demonstrating how sports can use gamification to drive digital engagement, capture first-party audience data, and use this data to drive fan loyalty and retention. 

The masterclass will put a strong emphasis on the development and optimization of these digital products. Sessions will concentrate on improving user experience, applying gamification techniques, and fostering online communities, aiming to offer practical insights for creating engaging and interactive platforms that meet the personalized needs of sports fans.

In terms of digital transformation, the masterclass will explore various monetisation strategies for fan engagement on these digital platforms. This includes the development of comprehensive digital ecosystems for effective data collection and analysis, and turning fan engagement data into profitable revenue streams through targeted advertising, in-app purchases, personalised content, and subscription models. The role of immersive technologies like virtual and augmented reality in enhancing these digital products and personalising the fan experience will also be examined.

Featuring speakers from across the sports industry and various sporting disciplines, this Masterclass+ presents a unique opportunity for professionals aiming to expand their expertise in digital fan engagement. Attendees will gain essential insights and strategies for developing diverse digital products and personalizing fan experiences in the fast-evolving sports industry.



For over 20 years, Genius Sports has helped sports leagues, teams and broadcasters around the world to maximise the value of sports data to acquire, engage and monetise fans. From personalised marketing and dynamic sponsor activation to augmented viewing experiences, our innovative technology unlocks powerful new fan engagement possibilities.


Guest Speakers

The Agenda

See below.

Download full agenda

The Location

Pinsent Masons, London, UK

Event begins in: