PLEASE NOTE: EXACT DATE IN NOVEMBER WILL BE CONFIRMED SOON

The second edition of the “Elevating Sporting Entertainment through Tech Platforms” Masterclass+ builds on the success of its first edition, which drew esteemed registrants from organisations like 24Haymarket, ATP Media, Formula 1, Leeds United, England Rugby, ECB, The Premier League, Guinness Ventures, McLaren Racing, The FA, VeUP, NFL, Edge Investment, Accelerate Ventures and more. This edition places a special emphasis on providing insights into the digital transformation priorities by rights holders and how investors are developing portfolios of tech companies which closely align with this market demand. The 2024 edition will feature the three major stakeholders in this ecosystem – sports rights holders, investors and tech startups. 

This Masterclass+ delves deep into the realm of digital transformation in sports, exploring how innovative tech platforms can enhance fan engagement and drive business value. The focus is on the development of diverse digital inventories and direct-to-consumer media strategies, which are pivotal in widening fan engagement and enhancing the operational workflows within the business of sport. Participants will gain an understanding of the impact of digital platforms, not only in in-stadia experiences and premium content distribution but also in how they enable rights holders to gather and make data-driven decisions based on comprehensive fan and stakeholder data.

A key aspect of this Masterclass+ is the exploration of personalization and data technologies in fan engagement. The sessions will discuss the transformative impact of technology platforms and digital sports products in converting passive fans into engaged customers, thereby driving revenue growth and international expansion for rights holders. This includes a critical look at how digital transformation diversifies sporting entertainment offerings, enhancing fan loyalty and increasing property value.

The role of investors in driving this digital transformation will be covered extensively. The Masterclass+ will provide valuable insights into how investors are shaping the future of the sports industry by supporting technology platforms that enhance data management and fan engagement. Participants will explore the strategic decision-making behind investor support for these technologies, understanding how investment choices are influenced by market demands and the potential for operational and fan engagement innovations.

Furthermore, there will be a unique opportunity for event tech partners to showcase their digital platforms and products. The event will provide a unique platform for interactive demonstrations and give tech providers to demonstrate their solutions and the potential applications within sports.

In conclusion, this Masterclass+ offers an unparalleled opportunity for professionals in the sports industry to gain comprehensive knowledge on the use of digital transformation to revolutionise fan experiences and operational efficiencies. Emphasising the strategic role of investors in this landscape, the Masterclass+ equips participants with the insights needed to understand and leverage the evolving market demands and investment trends in sports technology.

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Wednesday, 6th November

The “Live Content Protection & Anti-Piracy Summit 2024” builds on the success of its first edition, which saw registrations from the likes of The Premier League, FA, Formula 1, ACE, BT, DAZN, FIFA, IMG, Disney, Google, TikTok, EA Sports, Vodafone, Alliance for Intellectual Property, UK IPO, ATP Media, BBC Studios and others. This second edition focuses on effective anti-piracy solutions for content distribution, safeguarding platform integrity, preserving media rights, and ensuring a secure environment for fans to access premium content. 

The Summit begins with a focus on the role of rights holders in safeguarding sports media. Discussions will centre on the strategic importance of content protection, not just as a legal necessity but as a crucial element for sustaining competitiveness and fan engagement. Insights into collaborative enforcement strategies and the use of legal tools like injunctions will be highlighted, supported by case studies demonstrating successful implementation of protection measures.

Interactive panel discussions will explore how the industry can have a unified approach to content protection, emphasising its importance for all stakeholders. The discussion will address the broad impact of content protection across the sports media ecosystem and the necessity of synergy among various entities in crafting effective anti-piracy strategies.

Technological advancements in anti-piracy will be a key theme in the late morning, with a focus on the role of technology providers and innovations in piracy detection. This session will address the challenges and opportunities in aligning technological advancements with regulatory frameworks and showcase successful integrations of technology in anti-piracy efforts.

As to be expected, the summit will delve into strategic critical questions such as securing live sports streaming through advanced anti-piracy strategies. Topics will include targeting live sports piracy, integrating expertise with technology, and employing enhanced digital security measures like session token authentication and sophisticated geo-blocking. Discussions on holistic security management will explore comprehensive security ecosystems and versatile protection strategies across various platforms.

In its concluding sessions, the “Live Content Protection & Anti-Piracy Summit 2024” masterfully addresses the strategic alignment of legal strategies with sports content protection, turning piracy challenges into opportunities for sports media products. The summit delves into the role of technological innovation in content protection and explores monetization strategies amidst piracy challenges. These discussions, aimed at future-proofing content protection, will provide actionable insights for industry professionals looking to develop a premium, innovative, and secure sports media business. This event is essential for those navigating the complexities of content protection and anti-piracy in the rapidly evolving digital landscape of sports media.

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PLEASE NOTE: EXACT DATE IN OCTOBER WILL BE CONFIRMED SOON

Join us for an enriching online Masterclass+, “Exploring Commercial Opportunities in APAC”,  designed to offer deep insights into the rapidly evolving APAC sports market. This event is a must-attend for industry professionals eager to understand the nuances of sports marketing, developing a fan base and building commercial channels in the APAC region. Through a series of interactive sessions and expert-led discussions, we will uncover the keys to tapping into this critical sports market.

Delve into the intricate cultural and digital landscapes of APAC countries and learn how these unique dynamics impact sports marketing. We’ll explore the blend of traditional and digital platforms, such as linear TV and social media, to engage audiences effectively. The event will also spotlight best practices for sports entities looking to use content and fan engagement strategies as tools for growth in these high-revenue markets.

Our breakout session, “Driving Commercial Growth in New Markets,” presents an invaluable opportunity to explore diverse revenue streams and fan engagement techniques. Learn how to leverage digital touchpoints, personalization, and engagement platforms to create immersive fan experiences. This session is key for those looking to establish a long-term commercial foothold in the APAC region.

The event culminates with a closing panel discussing “How to Generate International Growth in these Regions: Engagement and Revenue.” This panel brings together a diverse group of regional stakeholders, including sports rights holders, brand partners and broadcasters. We’ll dive into data-driven decision-making, leveraging comprehensive data analysis to track engagement across media platforms and uncover revenue opportunities. Key topics will include nurturing a local fan base through localisation and cultural adaptation in content strategies, and innovative content delivery methods like interactive streaming and gamified experiences.

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Tuesday, 10th September

The “The Future of Fan Data: AI &  Personalisation for Commercial Growth” Masterclass+ is an essential convergence for decision-makers in the sports industry, focusing on the strategic application of data-driven personalisation to elevate fan engagement. Designed to explore the innovative use of data platforms, this Masterclass+ offers insights into enhancing the fan experience through advanced technology and strategic data utilisation.

The first session of the Masterclass+ centres on leveraging personalisation data platforms to enhance customer experiences in the sports sector. Participants will examine the evolution of these platforms and their role in customer engagement, gaining insights from case studies that demonstrate successful implementations and maximisation of fan experiences.

A panel discussion will delve into personalisation and data technologies in fan engagement, emphasising the importance of the right digital infrastructure. Experts will discuss how nuanced personalisation strategies, derived from insights in fan data, can lead to more effective fan experiences. Strategies for integrating fan data across various channels, including social media, mobile apps, and websites, to create seamless and engaging fan experiences will also be explored.

Breakout sessions will focus on data-driven strategies for dynamic fan engagement. These sessions will provide actionable insights on implementing data-driven decision-making, utilising real-time data analytics, and employing AI and machine learning to predict trends and personalise fan interactions. Participants will delve into practical methods for using these technologies to enhance the overall fan experience.

The Masterclass+ will conclude with discussions on integrating CRM and customer data to craft cohesive fan journeys and optimising backend systems for personalised experiences. This will include strategies for effective data integration, exploring the impact of CRM on fan experiences, and addressing data security and ethical usage. The final session will synthesise key learnings and strategize future implementations, preparing decision-makers to leverage advanced analytics and stay ahead of emerging trends in fan data utilisation and personalisation.

This Masterclass+ provides an unparalleled platform for sports industry leaders to gather insights and strategies for utilising fan data platforms effectively, ensuring personalised, engaging, and successful fan journeys.

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PLEASE NOTE: EXACT DATE IN SEPTEMBER WILL BE CONFIRMED SOON

The “Sports Video Content: Personalisation, Scalability and Automation” Masterclass+ is an essential gathering for senior content experts in the sports industry, focusing on the latest advancements in AI, automation, and immersive technologies for sports video content. This event is a unique opportunity to delve into how these cutting-edge technologies are reshaping sports video production and broadcasting, providing valuable insights for industry professionals.

The Masterclass+ will open with a panel discussion on enhancing fan engagement through personalised video content, exploring the use of AI and automated systems, and optimising content for mobile and social media platforms. A key session will address AI-automated highlights, discussing scalable solutions in sports video content creation and the role of SaaS platforms in streamlining production.

Interactive roundtable discussions will delve into creating immersive sports video experiences, such as 360-degree videos, AR, and VR, to engage fans on a deeper level. These sessions will also tackle the challenges in producing high-quality immersive content and explore new revenue models.

Another significant focus of the Masterclass+ is on utilising personalised video to enhance the sports fan experience. It will cover how personalization technologies can transform fan interactions and maximise revenue opportunities. Additionally, a panel will discuss the revolution of sports broadcasting with advanced streaming technologies, examining holistic technology integration and innovative content approaches.

Concluding with a roundtable on investment and procurement priorities in sports video technology, the Masterclass+ will highlight technological advancements, strategies for adapting to trends, and balancing innovation with ROI. Overall, this Masterclass+ offers an invaluable chance for professionals to stay updated with the latest trends and technologies in sports video content.

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27th June 2024 – 11AM – 1PM BST

Join us for an enriching online Masterclass+, “Exploring Commercial Opportunities in the Middle East and Africa (MEA)”,  designed to offer deep insights into these rapidly evolving sports market. This event is a must-attend for industry professionals eager to understand the nuances of sports marketing, developing a fan base and building commercial channels in the MEA region. Through a series of interactive sessions and expert-led discussions, we will uncover the keys to tapping into this critical sports market.

Delve into the intricate cultural and digital landscapes of MEA countries and learn how these unique dynamics impact sports marketing. We’ll explore the blend of traditional and digital platforms, such as linear TV and social media, to engage audiences effectively. The event will also spotlight best practices for sports entities looking to use content and fan engagement strategies as tools for growth in these high-revenue markets.

Our breakout session, “Driving Commercial Growth in New Markets,” presents an invaluable opportunity to explore diverse revenue streams and fan engagement techniques. Learn how to leverage digital touchpoints, personalization, and engagement platforms to create immersive fan experiences. This session is key for those looking to establish a long-term commercial foothold in the MEA region.

The event culminates with a closing panel discussing “How to Generate International Growth in these Regions: Engagement and Revenue.” This panel brings together a diverse group of regional stakeholders, including sports rights holders, brand partners and broadcasters. We’ll dive into data-driven decision-making, leveraging comprehensive data analysis to track engagement across media platforms and uncover revenue opportunities. Key topics will include nurturing a local fan base through localisation and cultural adaptation in content strategies, and innovative content delivery methods like interactive streaming and gamified experiences.

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Wednesday, 22nd May

After its highly successful inaugural edition in 2023, which attracted the likes of ECB, DP World Tour, England Netball, Formula 1, London Marathon Events, Manchester United, London Lions, Premier League, RFU, UFC, West Ham United, World Rugby, Cambridge United, Arsenal FC, Aston Villa, AEG Europe, Saracens, Sky Media, W Series, Vodafone, and Visa, the “Growing Women’s Sport Revenue – Sponsorship, Media Rights and Fans” Masterclass+ returns for its second edition.

This Masterclass+ will delve deep into the growing opportunities in women’s sports, focusing on unlocking the potential of sponsorship and media revenues. It is set to explore the commercial drivers behind the rising interest in women’s sports properties, providing insights from successful revenue-generating case studies in sponsorship and media rights.

A significant feature of the Masterclass+ is a panel discussion aimed at elevating women’s sports through effective sponsorship campaigns and media strategies. Senior sports leaders will discuss designing compelling sponsorship initiatives, utilising digital media and technology, and forging strong partnerships and collaborations. The role of influencers and ambassadors in these strategies will also be a key focus.

As part of the distinctive format of the iSportConnect Masterclass+, breakout roundtables will enable attendees to have group discussions on innovative branding and storytelling in women’s sports sponsorship, and demonstrating to partners a return on investment. The discussions will range from integrating storytelling across media platforms and leveraging athlete-driven content, to employing metrics to measure success and showcasing the value of sponsorships to stakeholders.

Furthermore, you can expect interactive fireside chat sessions on the societal impact of sponsoring women’s sports, discussing the importance of aligning brand values with audience preferences and contributing to a more equitable and inclusive sporting world.

This Masterclass+ is an invaluable opportunity for professionals in the sports industry, offering a platform to learn, share, and collaborate on strategies for driving revenue growth and enhancing engagement in women’s sports.

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IN PARTNERSHIP WITH SPORTRADAR

Tuesday, 16th April

Join the Masterclass+ on “Brand Activation and ROI in Sports Marketing” for an immersive exploration into the evolving landscape of sports marketing. This masterclass is designed for professionals seeking to enhance their understanding of sports marketing efficiency, engagement tactics, and strategies for maximising ROI. 

A significant portion of the masterclass is dedicated to maximising ROI through data-driven strategies. Industry experts will shed light on how first-party fan data can be leveraged to optimise ROI in sports partnerships and sponsorships. Discussions will focus on strategies for effective content monetisation and engaging fans beyond traditional methods. This includes addressing challenges in data collection and usage, and unveiling innovative methods to enhance content value and audience engagement.

The masterclass will further engage attendees in roundtable discussions about crafting effective sports campaigns for brands. These interactive sessions will explore strategies for using large-scale fan data to create impactful sports campaigns. The focus will be on creative solutions for targeted advertising and advanced techniques for data analysis, all aimed at enhancing campaign performance and maximising brand exposure and engagement in the sports marketing arena.

Sportradar will be doing a dedicated presentation on the specifics of programmatic advertising in sports marketing. This session will cover the efficiency and strategic applications of programmatic advertising, with a focus on current trends and evolving dynamics. Experts will discuss advanced techniques for real-time optimisation of campaigns, approaches to minimise marketing wastage, and strategies to maximise ROI using accurate data analytics.

The masterclass concludes with discussions on opportunities for brand partners to create personalised, engaging fan experiences. This includes leveraging AI and data analytics for personalisation at scale, integrating programmatic advertising into personalised content, and innovative approaches to interactive video content. The masterclass will also explore strategies for using data analytics to drive fan engagement, balance revenue generation with fan trust, and craft compelling sports marketing campaigns. Attendees will leave equipped with insights and strategies for developing data-driven, impactful, and ROI-focused sports marketing campaigns and brand activations.

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Sportradar Group AG is a global sports technology company that enhances the experiences of sports fans and bettors. Positioned at the convergence of sports, media, and betting, the company offers best-in-class solutions to sports federations, news media, consumer platforms, and sports betting operators, aiding in their business growth. As a trusted partner of major organizations like NBA, NHL, MLB, NASCAR, UEFA, FIFA, Bundesliga, ICC, and ITF; Sportradar covers nearly a million events annually across all major sports. With strong industry relationships and expertise, Sportradar not only redefines the sports fan experience but also safeguards sports integrity through its Integrity Services division and advocates for an integrity-driven environment.

PLEASE NOTE: EXACT DATE IN APRIL WILL BE CONFIRMED SOON

The “Digital Platforms for the Sports Industry” Masterclass+ is an essential gathering for sports industry professionals focused on leveraging digital platforms to enhance fan engagement and drive growth. This event is designed to provide insights into the use of data and content in shaping the future of fan experiences in the sports industry.

A significant focus is on maximising fan engagement through data and content. Panel discussions will delve into how fan insights can craft targeted content, with an emphasis on personalisation as a growth driver. The role of data in guiding digital transformation efforts aimed at enhancing fan experiences and loyalty will be explored, highlighting data-driven content strategies.

The event will open with expert insight into how sports entity’s can use first-party data to expand its fan base and enhance engagement. This includes a look at the development and execution of personalised content strategies and their impact on fan growth and revenue.

Attendees can expect to get involved with roundtable discussions, focusing on data and content as twin pillars of fan base expansion. These discussions will share best practices for collecting and leveraging first-party fan data, personalising fan experiences, and synergising content with data to grow and engage the fan base.

Following a networking break, the agenda will look into how first-party data can revamp marketing and sponsorship strategies, showing the impact of targeted fan experiences on revenue growth. A panel discussion will address enhancing value propositions to sports partners with first-party data. Topics include harnessing first-party data for personalised fan experiences, linking data collection to digital transformation goals, strengthening sponsorship value, and exploring partnership potentials with insights-driven approaches.

The Masterclass+ will conclude with a roundtable discussion on digital content and fan data, driving sponsor value. This will cover strategies for data collection, content tailoring using fan insights, and enhancing sponsor relations through compelling data-driven sponsorship opportunities.

This industry gathering represents a critical opportunity for sports professionals to gain comprehensive insights into the integration of digital content and data analytics, driving fan engagement and opening new revenue channels.

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26th MARCH

Join the Masterclass+ on “Digital Engagement: Enhancing Sports Growth and Commercialisation for Federations,” a comprehensive event focusing on the transformative power of digital innovation in the sports industry. This masterclass is essential for sporting federations looking to expand their reach and enhance fan engagement through digital strategies.

The masterclass begins with an opening segment that highlights the focus on digital transformation for sporting federations. It will delve into the importance of embracing digital evolution, exploring successful digital strategies that have driven audience growth and revenue.

A key panel discussion will follow, offering insights on leveraging digital platforms for growth in sporting federations. This includes exploring innovative revenue streams such as pay-per-view events, subscription models, and exclusive digital content offerings, along with case studies of successful digital commercialisation.

The roundtable session will focus on building captivating digital environments and integrating innovative technologies to enhance fan experiences. Moderated by leaders in digital strategy from various sporting federations, these discussions promise to provide valuable insights.

Post-networking, the masterclass will explore multi-platform distribution to amplify both live and non-live sports content. This includes cross-platform synergy, platform-specific user behaviour insights, fan-generated content, and the potential of emerging platforms and technologies like generative AI, blockchain, and the metaverse.

A panel on digital transformations will discuss captivating a new generation of fans, exploring topics such as virtual sports in the Olympics, innovative sports formats, digital outreach strategies, and collaborative ventures with eSports leagues and gaming communities.

The final roundtable will focus on how digital platforms are transforming sponsorship in sports federations and properties. This includes storytelling through digital narratives, interactive and immersive sponsorship experiences, expanding sponsorship horizons digitally, and using digital analytics for measuring sponsorship impact.

This Masterclass+ is an invaluable opportunity for professionals in the sports industry, particularly those in sporting federations, to learn and adapt to the evolving digital landscape, exploring innovative ways to enhance growth and commercialisation through digital engagement.

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