Date & Time: 25th Nov 2026 | 17:00 – 21:00

Audience: Invitation-only for senior executives from sports, brands, and governing bodies.

As the sporting calendar transitions, join an elite circle of 60 senior leaders at Pinsent Masons for the iSportConnect Winter Directors’ Club. This invitation-only evening is designed as a high-level forum for rights holders, brands, and broadcasters to navigate the shifting commercial landscape. Under the Chatham House Rule, our sessions will move beyond the headlines to address the critical challenges of integrating generative AI into legacy fan-engagement models and the long-term commercial sustainability of emerging sports properties. With a strict “no press” policy and a capped attendance, the event provides a rare, confidential environment for top-tier executives to share strategic foresight over seasonal drinks and build the partnerships that will define the coming year.

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Date & Time: 15th July 2026 | 17:00 – 21:00

Audience: Invitation-only for senior executives from sports, brands, and governing bodies.

Join an elite group of senior leaders on July 15th for the iSportConnect Directors Club, hosted at the London offices of Pinsent Masons. This invitation-only gathering offers a rare, intimate environment for 60 top-level executives from rights holders, brands, and broadcasters to engage in high-level networking and strategic discussion. The evening will feature two pivotal sessions: an exploration of securing fan data in the age of AI, followed by a deep dive into unlocking the immense market potential of women’s sports. Operating strictly under Chatham House Rule and closed to the press, the event ensures a confidential space for genuine peer-to-peer exchange, concluding with an extended drinks reception to foster lasting industry partnerships.

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Date & Time: 8th September 2026 | 09:00 – 16:00

Audience: Invitation-only for senior executives from sports, brands, and governing bodies.

The Frankfurt Summit 2026 builds on the success of its previous editions, which attracted senior executives from leading organisations such as Premier League, NBA, UEFA, Sky Sports, and ICC. This year’s invitation-only event will bring together global leaders to navigate the rapidly shifting intersection of capital, technology, and fan passion.

Morning: Investment & Digital Connection

Afternoon: AI & The Evolution of Revenue

The focus will then shift to the cutting edge with From Data to Drama: Enhancing Live Sports with AI, examining how machine learning is transforming production and performance analytics. As the commercial landscape matures, The Evolution of Partnerships will delve into how rights holders are adapting to direct-to-consumer shifts and creating high-value, data-driven sponsorship models.

Grand Finale: The Executive Playbook

The formal agenda will culminate in the flagship panel, Executive Playbook: Shaping the Future of Global Sports, a high-level discussion on long-term strategy and leadership in a tech-centric era.

Networking & After Event Drinks

To wrap up the day, delegates will be invited to an exclusive VIP networking reception. This provides a unique platform to connect with peers, discuss the day’s insights, and collaborate on the future of the sports business.

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16th April 2026 – 9:30AM – 2PM BST

Join us for an exclusive, high-level Masterclass+ designed to redefine the intersection of technology, logistics, and commercial strategy. In an era where fan expectations are higher than ever, this session offers a deep dive into how “Ticketing, Hospitality, and Travel” are no longer just operational functions, but the primary drivers of sustainable revenue growth and brand loyalty. Through expert-led panels and collaborative roundtables, we will uncover the blueprint for creating seamless, high-value journeys for every level of attendee.

The Evolution of the Commercial Engine: Data, AI, and Personalization

Our morning sessions explore how ticketing has evolved into a sophisticated commercial engine. We delve into the transformative power of Data and AI, examining how rights holders can move beyond simple transactions to deliver personalized fan journeys. From optimizing pricing structures to deepening engagement through predictive analytics, this session highlights how advanced ticketing strategies enhance the end-to-end experience—from initial acquisition to long-term retention—while unlocking new, high-margin revenue streams.

Converting Elite Experiences into Measurable Growth

The afternoon transitions into the “Guest Journey,” shifting the focus from simple brand exposure to immersive, experience-driven partnerships. We recognize that premium hospitality—underpinned by intelligent ticketing, seamless travel coordination, and robust accreditation—is a critical strategic lever for any modern sports organization. This segment explores the alignment of logistics and guest management systems to deliver frictionless, high-impact VIP journeys. Participants will learn best practices for transforming operational touchpoints into tools for partnership growth, retention, and significant commercial upside.

Collaborative Strategy & Networking

The Masterclass culminates in a series of interactive roundtable discussions, providing an invaluable opportunity to share insights with a peer group of industry leaders and stakeholders. We will bridge the gap between theory and execution, discussing data-driven decision-making and the integration of emerging technologies to future-proof your commercial strategy. By aligning ticketing, travel, and hospitality, organizations can create a unified, immersive fan experience that sets a new standard for international growth.

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Date & Time: 5th December 2024 | 09:00 – 16:00

Audience: Invitation-only for senior executives from sports, brands, and governing bodies.

The Dubai Summit 2024 builds on the success of its previous editions, which attracted senior executives from leading organisations such as LaLiga, NBA, UEFA, Sky Sports, and Aston Martin. This year’s invitation-only event will bring together global leaders to discuss key trends shaping the future of the sports business.

The summit will begin by exploring digital engagement strategies and how brands and rights holders can use storytelling to connect with audiences across platforms. Expert speakers will share innovative approaches to creating meaningful fan experiences in a fast-evolving media landscape.

A central theme will be the future of sports rights, examining how rights holders are adapting to the shift towards direct-to-consumer platforms and on-demand streaming Industry leaders will discuss optimising partnerships in this new environment, with case studies highlighting successful adaptations.

The event will also focus on the commercial growth of sports organisations, exploring how data and technology are driving personalised fan experiences and enhancing sponsorship value. Sessions will delve into how rights holders are transforming their approach to partnerships and monetisation to remain competitive.

The day will conclude with an exclusive VIP networking reception, providing delegates with the opportunity to connect with peers and discuss the insights from the event. With limited spaces available, the Dubai Summit 2024 offers a unique platform for senior executives to gain actionable insights and collaborate on the future of sports business.

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Wednesday, 6th November

The “Live Content Protection & Anti-Piracy Summit 2024” builds on the success of its first edition, which saw registrations from the likes of The Premier League, FA, Formula 1, ACE, BT, DAZN, FIFA, IMG, Disney, Google, TikTok, EA Sports, Vodafone, Alliance for Intellectual Property, UK IPO, ATP Media, BBC Studios and others. This second edition focuses on effective anti-piracy solutions for content distribution, safeguarding platform integrity, preserving media rights, and ensuring a secure environment for fans to access premium content. 

The Summit begins with a focus on the role of rights holders in safeguarding sports media. Discussions will centre on the strategic importance of content protection, not just as a legal necessity but as a crucial element for sustaining competitiveness and fan engagement. Insights into collaborative enforcement strategies and the use of legal tools like injunctions will be highlighted, supported by case studies demonstrating successful implementation of protection measures.

Interactive panel discussions will explore how the industry can have a unified approach to content protection, emphasising its importance for all stakeholders. The discussion will address the broad impact of content protection across the sports media ecosystem and the necessity of synergy among various entities in crafting effective anti-piracy strategies.

Technological advancements in anti-piracy will be a key theme in the late morning, with a focus on the role of technology providers and innovations in piracy detection. This session will address the challenges and opportunities in aligning technological advancements with regulatory frameworks and showcase successful integrations of technology in anti-piracy efforts.

As to be expected, the summit will delve into strategic critical questions such as securing live sports streaming through advanced anti-piracy strategies. Topics will include targeting live sports piracy, integrating expertise with technology, and employing enhanced digital security measures like session token authentication and sophisticated geo-blocking. Discussions on holistic security management will explore comprehensive security ecosystems and versatile protection strategies across various platforms.

In its concluding sessions, the “Live Content Protection & Anti-Piracy Summit 2024” masterfully addresses the strategic alignment of legal strategies with sports content protection, turning piracy challenges into opportunities for sports media products. The summit delves into the role of technological innovation in content protection and explores monetization strategies amidst piracy challenges. These discussions, aimed at future-proofing content protection, will provide actionable insights for industry professionals looking to develop a premium, innovative, and secure sports media business. This event is essential for those navigating the complexities of content protection and anti-piracy in the rapidly evolving digital landscape of sports media.

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Tuesday, 10th September

The “The Future of Fan Data: AI &  Personalisation for Commercial Growth” Masterclass+ is an essential convergence for decision-makers in the sports industry, focusing on the strategic application of data-driven personalisation to elevate fan engagement. Designed to explore the innovative use of data platforms, this Masterclass+ offers insights into enhancing the fan experience through advanced technology and strategic data utilisation.

The first session of the Masterclass+ centres on leveraging personalisation data platforms to enhance customer experiences in the sports sector. Participants will examine the evolution of these platforms and their role in customer engagement, gaining insights from case studies that demonstrate successful implementations and maximisation of fan experiences.

A panel discussion will delve into personalisation and data technologies in fan engagement, emphasising the importance of the right digital infrastructure. Experts will discuss how nuanced personalisation strategies, derived from insights in fan data, can lead to more effective fan experiences. Strategies for integrating fan data across various channels, including social media, mobile apps, and websites, to create seamless and engaging fan experiences will also be explored.

Breakout sessions will focus on data-driven strategies for dynamic fan engagement. These sessions will provide actionable insights on implementing data-driven decision-making, utilising real-time data analytics, and employing AI and machine learning to predict trends and personalise fan interactions. Participants will delve into practical methods for using these technologies to enhance the overall fan experience.

The Masterclass+ will conclude with discussions on integrating CRM and customer data to craft cohesive fan journeys and optimising backend systems for personalised experiences. This will include strategies for effective data integration, exploring the impact of CRM on fan experiences, and addressing data security and ethical usage. The final session will synthesise key learnings and strategize future implementations, preparing decision-makers to leverage advanced analytics and stay ahead of emerging trends in fan data utilisation and personalisation.

This Masterclass+ provides an unparalleled platform for sports industry leaders to gather insights and strategies for utilising fan data platforms effectively, ensuring personalised, engaging, and successful fan journeys.

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27th June 2024 – 11AM – 1PM BST

Join us for an enriching online Masterclass+, “Exploring Commercial Opportunities in the Middle East and Africa (MEA)”,  designed to offer deep insights into these rapidly evolving sports market. This event is a must-attend for industry professionals eager to understand the nuances of sports marketing, developing a fan base and building commercial channels in the MEA region. Through a series of interactive sessions and expert-led discussions, we will uncover the keys to tapping into this critical sports market.

Delve into the intricate cultural and digital landscapes of MEA countries and learn how these unique dynamics impact sports marketing. We’ll explore the blend of traditional and digital platforms, such as linear TV and social media, to engage audiences effectively. The event will also spotlight best practices for sports entities looking to use content and fan engagement strategies as tools for growth in these high-revenue markets.

Our breakout session, “Driving Commercial Growth in New Markets,” presents an invaluable opportunity to explore diverse revenue streams and fan engagement techniques. Learn how to leverage digital touchpoints, personalization, and engagement platforms to create immersive fan experiences. This session is key for those looking to establish a long-term commercial foothold in the MEA region.

The event culminates with a closing panel discussing “How to Generate International Growth in these Regions: Engagement and Revenue.” This panel brings together a diverse group of regional stakeholders, including sports rights holders, brand partners and broadcasters. We’ll dive into data-driven decision-making, leveraging comprehensive data analysis to track engagement across media platforms and uncover revenue opportunities. Key topics will include nurturing a local fan base through localisation and cultural adaptation in content strategies, and innovative content delivery methods like interactive streaming and gamified experiences.

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Wednesday, 22nd May

After its highly successful inaugural edition in 2023, which attracted the likes of ECB, DP World Tour, England Netball, Formula 1, London Marathon Events, Manchester United, London Lions, Premier League, RFU, UFC, West Ham United, World Rugby, Cambridge United, Arsenal FC, Aston Villa, AEG Europe, Saracens, Sky Media, W Series, Vodafone, and Visa, the “Growing Women’s Sport Revenue – Sponsorship, Media Rights and Fans” Masterclass+ returns for its second edition.

This Masterclass+ will delve deep into the growing opportunities in women’s sports, focusing on unlocking the potential of sponsorship and media revenues. It is set to explore the commercial drivers behind the rising interest in women’s sports properties, providing insights from successful revenue-generating case studies in sponsorship and media rights.

A significant feature of the Masterclass+ is a panel discussion aimed at elevating women’s sports through effective sponsorship campaigns and media strategies. Senior sports leaders will discuss designing compelling sponsorship initiatives, utilising digital media and technology, and forging strong partnerships and collaborations. The role of influencers and ambassadors in these strategies will also be a key focus.

As part of the distinctive format of the iSportConnect Masterclass+, breakout roundtables will enable attendees to have group discussions on innovative branding and storytelling in women’s sports sponsorship, and demonstrating to partners a return on investment. The discussions will range from integrating storytelling across media platforms and leveraging athlete-driven content, to employing metrics to measure success and showcasing the value of sponsorships to stakeholders.

Furthermore, you can expect interactive fireside chat sessions on the societal impact of sponsoring women’s sports, discussing the importance of aligning brand values with audience preferences and contributing to a more equitable and inclusive sporting world.

This Masterclass+ is an invaluable opportunity for professionals in the sports industry, offering a platform to learn, share, and collaborate on strategies for driving revenue growth and enhancing engagement in women’s sports.

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IN PARTNERSHIP WITH SPORTRADAR

Tuesday, 16th April

Join the Masterclass+ on “Brand Activation and ROI in Sports Marketing” for an immersive exploration into the evolving landscape of sports marketing. This masterclass is designed for professionals seeking to enhance their understanding of sports marketing efficiency, engagement tactics, and strategies for maximising ROI. 

A significant portion of the masterclass is dedicated to maximising ROI through data-driven strategies. Industry experts will shed light on how first-party fan data can be leveraged to optimise ROI in sports partnerships and sponsorships. Discussions will focus on strategies for effective content monetisation and engaging fans beyond traditional methods. This includes addressing challenges in data collection and usage, and unveiling innovative methods to enhance content value and audience engagement.

The masterclass will further engage attendees in roundtable discussions about crafting effective sports campaigns for brands. These interactive sessions will explore strategies for using large-scale fan data to create impactful sports campaigns. The focus will be on creative solutions for targeted advertising and advanced techniques for data analysis, all aimed at enhancing campaign performance and maximising brand exposure and engagement in the sports marketing arena.

Sportradar will be doing a dedicated presentation on the specifics of programmatic advertising in sports marketing. This session will cover the efficiency and strategic applications of programmatic advertising, with a focus on current trends and evolving dynamics. Experts will discuss advanced techniques for real-time optimisation of campaigns, approaches to minimise marketing wastage, and strategies to maximise ROI using accurate data analytics.

The masterclass concludes with discussions on opportunities for brand partners to create personalised, engaging fan experiences. This includes leveraging AI and data analytics for personalisation at scale, integrating programmatic advertising into personalised content, and innovative approaches to interactive video content. The masterclass will also explore strategies for using data analytics to drive fan engagement, balance revenue generation with fan trust, and craft compelling sports marketing campaigns. Attendees will leave equipped with insights and strategies for developing data-driven, impactful, and ROI-focused sports marketing campaigns and brand activations.

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Sportradar Group AG is a global sports technology company that enhances the experiences of sports fans and bettors. Positioned at the convergence of sports, media, and betting, the company offers best-in-class solutions to sports federations, news media, consumer platforms, and sports betting operators, aiding in their business growth. As a trusted partner of major organizations like NBA, NHL, MLB, NASCAR, UEFA, FIFA, Bundesliga, ICC, and ITF; Sportradar covers nearly a million events annually across all major sports. With strong industry relationships and expertise, Sportradar not only redefines the sports fan experience but also safeguards sports integrity through its Integrity Services division and advocates for an integrity-driven environment.