Elevating Sporting Entertainment through Tech Platforms

PLEASE NOTE: EXACT DATE IN NOVEMBER WILL BE CONFIRMED SOON

The second edition of the “Elevating Sporting Entertainment through Tech Platforms” Masterclass+ builds on the success of its first edition, which drew esteemed registrants from organisations like 24Haymarket, ATP Media, Formula 1, Leeds United, England Rugby, ECB, The Premier League, Guinness Ventures, McLaren Racing, The FA, VeUP, NFL, Edge Investment, Accelerate Ventures and more. This edition places a special emphasis on providing insights into the digital transformation priorities by rights holders and how investors are developing portfolios of tech companies which closely align with this market demand. The 2024 edition will feature the three major stakeholders in this ecosystem – sports rights holders, investors and tech startups. 

This Masterclass+ delves deep into the realm of digital transformation in sports, exploring how innovative tech platforms can enhance fan engagement and drive business value. The focus is on the development of diverse digital inventories and direct-to-consumer media strategies, which are pivotal in widening fan engagement and enhancing the operational workflows within the business of sport. Participants will gain an understanding of the impact of digital platforms, not only in in-stadia experiences and premium content distribution but also in how they enable rights holders to gather and make data-driven decisions based on comprehensive fan and stakeholder data.

A key aspect of this Masterclass+ is the exploration of personalization and data technologies in fan engagement. The sessions will discuss the transformative impact of technology platforms and digital sports products in converting passive fans into engaged customers, thereby driving revenue growth and international expansion for rights holders. This includes a critical look at how digital transformation diversifies sporting entertainment offerings, enhancing fan loyalty and increasing property value.

The role of investors in driving this digital transformation will be covered extensively. The Masterclass+ will provide valuable insights into how investors are shaping the future of the sports industry by supporting technology platforms that enhance data management and fan engagement. Participants will explore the strategic decision-making behind investor support for these technologies, understanding how investment choices are influenced by market demands and the potential for operational and fan engagement innovations.

Furthermore, there will be a unique opportunity for event tech partners to showcase their digital platforms and products. The event will provide a unique platform for interactive demonstrations and give tech providers to demonstrate their solutions and the potential applications within sports.

In conclusion, this Masterclass+ offers an unparalleled opportunity for professionals in the sports industry to gain comprehensive knowledge on the use of digital transformation to revolutionise fan experiences and operational efficiencies. Emphasising the strategic role of investors in this landscape, the Masterclass+ equips participants with the insights needed to understand and leverage the evolving market demands and investment trends in sports technology.

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Live Content Protection & Anti-Piracy Summit

Wednesday, 6th November

The “Live Content Protection & Anti-Piracy Summit 2024” builds on the success of its first edition, which saw registrations from the likes of The Premier League, FA, Formula 1, ACE, BT, DAZN, FIFA, IMG, Disney, Google, TikTok, EA Sports, Vodafone, Alliance for Intellectual Property, UK IPO, ATP Media, BBC Studios and others. This second edition focuses on effective anti-piracy solutions for content distribution, safeguarding platform integrity, preserving media rights, and ensuring a secure environment for fans to access premium content. 

The Summit begins with a focus on the role of rights holders in safeguarding sports media. Discussions will centre on the strategic importance of content protection, not just as a legal necessity but as a crucial element for sustaining competitiveness and fan engagement. Insights into collaborative enforcement strategies and the use of legal tools like injunctions will be highlighted, supported by case studies demonstrating successful implementation of protection measures.

Interactive panel discussions will explore how the industry can have a unified approach to content protection, emphasising its importance for all stakeholders. The discussion will address the broad impact of content protection across the sports media ecosystem and the necessity of synergy among various entities in crafting effective anti-piracy strategies.

Technological advancements in anti-piracy will be a key theme in the late morning, with a focus on the role of technology providers and innovations in piracy detection. This session will address the challenges and opportunities in aligning technological advancements with regulatory frameworks and showcase successful integrations of technology in anti-piracy efforts.

As to be expected, the summit will delve into strategic critical questions such as securing live sports streaming through advanced anti-piracy strategies. Topics will include targeting live sports piracy, integrating expertise with technology, and employing enhanced digital security measures like session token authentication and sophisticated geo-blocking. Discussions on holistic security management will explore comprehensive security ecosystems and versatile protection strategies across various platforms.

In its concluding sessions, the “Live Content Protection & Anti-Piracy Summit 2024” masterfully addresses the strategic alignment of legal strategies with sports content protection, turning piracy challenges into opportunities for sports media products. The summit delves into the role of technological innovation in content protection and explores monetization strategies amidst piracy challenges. These discussions, aimed at future-proofing content protection, will provide actionable insights for industry professionals looking to develop a premium, innovative, and secure sports media business. This event is essential for those navigating the complexities of content protection and anti-piracy in the rapidly evolving digital landscape of sports media.

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Exploring Commercial Opportunities in Asia

PLEASE NOTE: EXACT DATE IN OCTOBER WILL BE CONFIRMED SOON

Join us for an enriching online Masterclass+, “Exploring Commercial Opportunities in APAC”,  designed to offer deep insights into the rapidly evolving APAC sports market. This event is a must-attend for industry professionals eager to understand the nuances of sports marketing, developing a fan base and building commercial channels in the APAC region. Through a series of interactive sessions and expert-led discussions, we will uncover the keys to tapping into this critical sports market.

Delve into the intricate cultural and digital landscapes of APAC countries and learn how these unique dynamics impact sports marketing. We’ll explore the blend of traditional and digital platforms, such as linear TV and social media, to engage audiences effectively. The event will also spotlight best practices for sports entities looking to use content and fan engagement strategies as tools for growth in these high-revenue markets.

Our breakout session, “Driving Commercial Growth in New Markets,” presents an invaluable opportunity to explore diverse revenue streams and fan engagement techniques. Learn how to leverage digital touchpoints, personalization, and engagement platforms to create immersive fan experiences. This session is key for those looking to establish a long-term commercial foothold in the APAC region.

The event culminates with a closing panel discussing “How to Generate International Growth in these Regions: Engagement and Revenue.” This panel brings together a diverse group of regional stakeholders, including sports rights holders, brand partners and broadcasters. We’ll dive into data-driven decision-making, leveraging comprehensive data analysis to track engagement across media platforms and uncover revenue opportunities. Key topics will include nurturing a local fan base through localisation and cultural adaptation in content strategies, and innovative content delivery methods like interactive streaming and gamified experiences.

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Fan Data Platforms: Enabling Personalised, Engaging Fan Journeys

Tuesday, 10th September

The “Fan Data Platforms: Enabling Personalised, Engaging Fan Journeys” Masterclass+ is an essential convergence for decision-makers in the sports industry, focusing on the strategic application of data-driven personalization to elevate fan engagement. Designed to explore the innovative use of data platforms, this Masterclass+ offers insights into enhancing the fan experience through advanced technology and strategic data utilisation.

The first session of the Masterclass+ centres on leveraging personalization data platforms to enhance customer experiences in the sports sector. Participants will examine the evolution of these platforms and their role in customer engagement, gaining insights from case studies that demonstrate successful implementations and maximisation of fan experiences.

A panel discussion will delve into personalization and data technologies in fan engagement, emphasising the importance of the right digital infrastructure. Experts will discuss how nuanced personalization strategies, derived from insights in fan data, can lead to more effective fan experiences. Strategies for integrating fan data across various channels, including social media, mobile apps, and websites, to create seamless and engaging fan experiences will also be explored.

Breakout sessions will focus on data-driven strategies for dynamic fan engagement. These sessions will provide actionable insights on implementing data-driven decision-making, utilising real-time data analytics, and employing AI and machine learning to predict trends and personalise fan interactions. Participants will delve into practical methods for using these technologies to enhance the overall fan experience.

The Masterclass+ will conclude with discussions on integrating CRM and customer data to craft cohesive fan journeys and optimising backend systems for personalised experiences. This will include strategies for effective data integration, exploring the impact of CRM on fan experiences, and addressing data security and ethical usage. The final session will synthesise key learnings and strategize future implementations, preparing decision-makers to leverage advanced analytics and stay ahead of emerging trends in fan data utilisation and personalization.

This Masterclass+ provides an unparalleled platform for sports industry leaders to gather insights and strategies for utilising fan data platforms effectively, ensuring personalised, engaging, and successful fan journeys.

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Sports Video Content: Personalisation, Scalability and Automation

PLEASE NOTE: EXACT DATE IN SEPTEMBER WILL BE CONFIRMED SOON

The “Sports Video Content: Personalisation, Scalability and Automation” Masterclass+ is an essential gathering for senior content experts in the sports industry, focusing on the latest advancements in AI, automation, and immersive technologies for sports video content. This event is a unique opportunity to delve into how these cutting-edge technologies are reshaping sports video production and broadcasting, providing valuable insights for industry professionals.

The Masterclass+ will open with a panel discussion on enhancing fan engagement through personalised video content, exploring the use of AI and automated systems, and optimising content for mobile and social media platforms. A key session will address AI-automated highlights, discussing scalable solutions in sports video content creation and the role of SaaS platforms in streamlining production.

Interactive roundtable discussions will delve into creating immersive sports video experiences, such as 360-degree videos, AR, and VR, to engage fans on a deeper level. These sessions will also tackle the challenges in producing high-quality immersive content and explore new revenue models.

Another significant focus of the Masterclass+ is on utilising personalised video to enhance the sports fan experience. It will cover how personalization technologies can transform fan interactions and maximise revenue opportunities. Additionally, a panel will discuss the revolution of sports broadcasting with advanced streaming technologies, examining holistic technology integration and innovative content approaches.

Concluding with a roundtable on investment and procurement priorities in sports video technology, the Masterclass+ will highlight technological advancements, strategies for adapting to trends, and balancing innovation with ROI. Overall, this Masterclass+ offers an invaluable chance for professionals to stay updated with the latest trends and technologies in sports video content.

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Middle East & Africa: Exploring Commercial Opportunities in Africa

PLEASE NOTE: EXACT DATE IN JUNE WILL BE CONFIRMED SOON

Join us for an enriching online Masterclass+, “Exploring Commercial Opportunities in the Middle East and Africa (MEA)”,  designed to offer deep insights into these rapidly evolving sports market. This event is a must-attend for industry professionals eager to understand the nuances of sports marketing, developing a fan base and building commercial channels in the MEA region. Through a series of interactive sessions and expert-led discussions, we will uncover the keys to tapping into this critical sports market.

Delve into the intricate cultural and digital landscapes of MEA countries and learn how these unique dynamics impact sports marketing. We’ll explore the blend of traditional and digital platforms, such as linear TV and social media, to engage audiences effectively. The event will also spotlight best practices for sports entities looking to use content and fan engagement strategies as tools for growth in these high-revenue markets.

Our breakout session, “Driving Commercial Growth in New Markets,” presents an invaluable opportunity to explore diverse revenue streams and fan engagement techniques. Learn how to leverage digital touchpoints, personalization, and engagement platforms to create immersive fan experiences. This session is key for those looking to establish a long-term commercial foothold in the MEA region.

The event culminates with a closing panel discussing “How to Generate International Growth in these Regions: Engagement and Revenue.” This panel brings together a diverse group of regional stakeholders, including sports rights holders, brand partners and broadcasters. We’ll dive into data-driven decision-making, leveraging comprehensive data analysis to track engagement across media platforms and uncover revenue opportunities. Key topics will include nurturing a local fan base through localisation and cultural adaptation in content strategies, and innovative content delivery methods like interactive streaming and gamified experiences.

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Premium Fan Experience & Sports Venue

June

Join us for the Premium Fan Experience & Sports Venue Masterclass revolutionising the sports industry through enhanced fan experiences and innovative sports venue operations. This event serves as a platform for industry professionals to explore and discuss the latest trends, strategies, and technologies in sports hospitality and venue management.

The first day will focus on providing premium, VIP experiences for sponsors, as well as enhancing fan experiences through in-venue services and ticketing in sports stadiums. A significant portion of the day will be spent discussing methods for offering sponsors elite VIP experiences, encompassing all-inclusive packages and strategies for executing high-value sponsor partnerships. The emphasis will be on elevating sponsorship value by crafting fan experiences that are both customised and aligned with sponsor brand identities, guided by insights from experienced brand managers.

Additionally, the day’s agenda includes discussions aimed at improving the operational aspects of sports venues. This involves innovative approaches to catering, hospitality solutions, and efficient management of spectator traffic. Enhancing ticket sales strategies, fostering fan loyalty, and community engagement will also be key topics. The roundtable sessions will further explore the future of sponsor and fan experiences, with a focus on personalisation, measuring return on investment, and implementing sustainable practices. Moreover, there will be an examination of data management platforms, like Customer Relationship Management systems, and their role in supporting fan engagement and enhancing overall experiences.

There will be a focus on the transformation of sports venues into versatile, year-round entertainment centres, along with optimising them for peak revenue generation. Participants will gain insights into expanding the use of venues to host a variety of events and strategies for making sports venues appealing destinations beyond traditional sports functions. Integral to these discussions will be the incorporation of diverse retail and dining options as methods to enrich the overall visitor experience.

The day’s sessions will also highlight the significant role of digital platforms in creating engaging, dynamic entertainment hubs and enhancing fan engagement. Through panels and interactive sessions, strategies for diversifying revenue streams will be explored, focusing on the use of digital technologies and the development of innovative sponsorship models. The masterclass is designed to provide attendees with deep insights into improving visitor experiences and operational efficiency, making it a crucial event for decision-makers driving commercial strategies in sports stadiums and venues.

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Growing Women’s Sport Revenue – Sponsorship, Media Rights and Fans

Wednesday, 22nd May

After its highly successful inaugural edition in 2023, which attracted the likes of ECB, DP World Tour, England Netball, Formula 1, London Marathon Events, Manchester United, London Lions, Premier League, RFU, UFC, West Ham United, World Rugby, Cambridge United, Arsenal FC, Aston Villa, AEG Europe, Saracens, Sky Media, W Series, Vodafone, and Visa, the “Growing Women’s Sport Revenue – Sponsorship, Media Rights and Fans” Masterclass+ returns for its second edition.

This Masterclass+ will delve deep into the growing opportunities in women’s sports, focusing on unlocking the potential of sponsorship and media revenues. It is set to explore the commercial drivers behind the rising interest in women’s sports properties, providing insights from successful revenue-generating case studies in sponsorship and media rights.

A significant feature of the Masterclass+ is a panel discussion aimed at elevating women’s sports through effective sponsorship campaigns and media strategies. Senior sports leaders will discuss designing compelling sponsorship initiatives, utilising digital media and technology, and forging strong partnerships and collaborations. The role of influencers and ambassadors in these strategies will also be a key focus.

As part of the distinctive format of the iSportConnect Masterclass+, breakout roundtables will enable attendees to have group discussions on innovative branding and storytelling in women’s sports sponsorship, and demonstrating to partners a return on investment. The discussions will range from integrating storytelling across media platforms and leveraging athlete-driven content, to employing metrics to measure success and showcasing the value of sponsorships to stakeholders.

Furthermore, you can expect interactive fireside chat sessions on the societal impact of sponsoring women’s sports, discussing the importance of aligning brand values with audience preferences and contributing to a more equitable and inclusive sporting world.

This Masterclass+ is an invaluable opportunity for professionals in the sports industry, offering a platform to learn, share, and collaborate on strategies for driving revenue growth and enhancing engagement in women’s sports.

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Sports Licensing Summit

PLEASE NOTE: EXACT DATE IN MAY WILL BE CONFIRMED SOON

Join the Sports Licensing Summit to get unique, strategic insight on how to build robust new revenue streams and grow international fan bases. This summit is an ideal networking opportunity for professionals focused on the vast revenue opportunities and digital transformations reshaping sports licensing.

The summit commences with an opening address, introducing the vast potential in the sports licensing market, especially in the digital realm. Discussions will focus on how shifting towards digital channels opens up new monetization prospects and ways to innovate strategies for revenue growth. A panel follows, diving into strategies for maximising revenue through complex licensing programs and how digital transformation plays a crucial role in this.

Breakout sessions will provide practical insights into enhancing sports licensing revenue. Attendees will engage in interactive discussions about digital strategy applications and multi-channel licensing management, focusing on brand consistency and revenue maximisation. The use of analytics to shape licensing agreements and create fan-targeted programs will also be a key topic.

The summit then shifts to exploring the maximisation of brand licensing revenue in sports. Discussions will revolve around leveraging brand power through third-party partnerships, the role of digital platforms in enhancing brand licensing revenue, and balancing premium quality with affordability in licensed merchandise. The complexities and solutions in managing multi-channel revenue in the digital age will be addressed.

A segment dedicated to navigating multi-channel revenue generation will delve into managing complexities across various channels, including digital platforms. Practical solutions for overcoming these challenges, leveraging digital analytics, and optimising marketing efforts will be discussed. The role of licensing service providers in facilitating successful partnerships and the advantages of multi-channel strategies for extending brand reach and recognition will be highlighted.

In the afternoon, the focus will shift to cultivating long-term success in sports licensing. Strategies for building sustainable revenue growth through lasting relationships and data-driven licensing agreements will be explored. This includes adapting to market changes and effective negotiation techniques, particularly in the realm of apparel licensing and digital merchandise. The summit will conclude with a comprehensive look at implementing effective licensing strategies from planning to execution. It will cover operational challenges, engaging with retail partners, and measuring success for continuous improvement. 

The Sports Licensing Summit promises to be an invaluable experience, offering insights and strategies for professionals looking to navigate the complex and evolving landscape of sports licensing.

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Brand Activation and ROI in Sports Marketing

Tuesday, 16th April

Join the Masterclass+ on “Brand Activation and ROI in Sports Marketing” for an immersive exploration into the evolving landscape of sports marketing. This masterclass is designed for professionals seeking to enhance their understanding of sports marketing efficiency, engagement tactics, and strategies for maximising ROI. 

A significant portion of the masterclass is dedicated to maximising ROI through data-driven strategies. Industry experts will shed light on how first-party fan data can be leveraged to optimise ROI in sports partnerships and sponsorships. Discussions will focus on strategies for effective content monetisation and engaging fans beyond traditional methods. This includes addressing challenges in data collection and usage, and unveiling innovative methods to enhance content value and audience engagement.

The masterclass will further engage attendees in roundtable discussions about crafting effective sports campaigns for brands. These interactive sessions will explore strategies for using large-scale fan data to create impactful sports campaigns. The focus will be on creative solutions for targeted advertising and advanced techniques for data analysis, all aimed at enhancing campaign performance and maximising brand exposure and engagement in the sports marketing arena.

Sportradar will be doing a dedicated presentation on the specifics of programmatic advertising in sports marketing. This session will cover the efficiency and strategic applications of programmatic advertising, with a focus on current trends and evolving dynamics. Experts will discuss advanced techniques for real-time optimisation of campaigns, approaches to minimise marketing wastage, and strategies to maximise ROI using accurate data analytics.

The masterclass concludes with discussions on opportunities for brand partners to create personalised, engaging fan experiences. This includes leveraging AI and data analytics for personalisation at scale, integrating programmatic advertising into personalised content, and innovative approaches to interactive video content. The masterclass will also explore strategies for using data analytics to drive fan engagement, balance revenue generation with fan trust, and craft compelling sports marketing campaigns. Attendees will leave equipped with insights and strategies for developing data-driven, impactful, and ROI-focused sports marketing campaigns and brand activations.

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Sportradar Group AG is a global sports technology company that enhances the experiences of sports fans and bettors. Positioned at the convergence of sports, media, and betting, the company offers best-in-class solutions to sports federations, news media, consumer platforms, and sports betting operators, aiding in their business growth. As a trusted partner of major organizations like NBA, NHL, MLB, NASCAR, UEFA, FIFA, Bundesliga, ICC, and ITF; Sportradar covers nearly a million events annually across all major sports. With strong industry relationships and expertise, Sportradar not only redefines the sports fan experience but also safeguards sports integrity through its Integrity Services division and advocates for an integrity-driven environment.