Growing Women’s Sport Revenue – Sponsorship, Media Rights and Fans

Wednesday, 22nd May

After its highly successful inaugural edition in 2023, which attracted the likes of ECB, DP World Tour, England Netball, Formula 1, London Marathon Events, Manchester United, London Lions, Premier League, RFU, UFC, West Ham United, World Rugby, Cambridge United, Arsenal FC, Aston Villa, AEG Europe, Saracens, Sky Media, W Series, Vodafone, and Visa, the “Growing Women’s Sport Revenue – Sponsorship, Media Rights and Fans” Masterclass+ returns for its second edition.

This Masterclass+ will delve deep into the growing opportunities in women’s sports, focusing on unlocking the potential of sponsorship and media revenues. It is set to explore the commercial drivers behind the rising interest in women’s sports properties, providing insights from successful revenue-generating case studies in sponsorship and media rights.

A significant feature of the Masterclass+ is a panel discussion aimed at elevating women’s sports through effective sponsorship campaigns and media strategies. Senior sports leaders will discuss designing compelling sponsorship initiatives, utilising digital media and technology, and forging strong partnerships and collaborations. The role of influencers and ambassadors in these strategies will also be a key focus.

As part of the distinctive format of the iSportConnect Masterclass+, breakout roundtables will enable attendees to have group discussions on innovative branding and storytelling in women’s sports sponsorship, and demonstrating to partners a return on investment. The discussions will range from integrating storytelling across media platforms and leveraging athlete-driven content, to employing metrics to measure success and showcasing the value of sponsorships to stakeholders.

Furthermore, you can expect interactive fireside chat sessions on the societal impact of sponsoring women’s sports, discussing the importance of aligning brand values with audience preferences and contributing to a more equitable and inclusive sporting world.

This Masterclass+ is an invaluable opportunity for professionals in the sports industry, offering a platform to learn, share, and collaborate on strategies for driving revenue growth and enhancing engagement in women’s sports.

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