Content Marketing Manager – US Lacrosse

By iSportconnect | September 23, 2016

Location: Maryland, price US

Closing Date: 9th October

Overview:

US Lacrosse, the national governing body of lacrosse, announces an opening for a Content Marketing Manager working as part of our Membership & Communications team. We are looking for an individual that embodies The USL Way by positively influencing the sport and each other, providing outstanding service, being creative and innovative, practicing purposeful collaboration, being humble and honest and having fun! If you believe you can bring your own unique spirit then US Lacrosse is the place to be.

The Content Marketing Manager is responsible for concepting, creating, and executing on Content Marketing Programs that generate visibility for initiatives that support US Lacrosse’s mission.

  • You’ll be responsible for bringing to life the US Lacrosse Story through multiple media channels.

  • Work hand-in-hand with the Lacrosse Operations team to develop content campaigns that drive adoption of US Lacrosse programs.

  • Continually track and monitor content performance and engagement to measure against benchmarks and refine future content strategy

Specific Duties and Responsibilities:

  • – Develop and execute fresh content program that drive awareness and member engagement.

  • – Contribute to the development and management of the marketing team’s editorial calendar and ensure all deliverables are met on-time and with exceptional quality

  • – Write and produce various types of digital and downloadable content, to blog regularly, and to expand US Lacrosse’s digital footprint, increase brand awareness, and grow subscribers.

  • – Planning, developing and producing copy for site pages (e.g. home pages, landing pages, product pages)

  • – Managing the process of content development from planning to completion

  • – Stay up-to-date on industry trends, viewpoints and topics in order to influence content strategy

Required Skills, Education and Experience:

  • – Bachelor’s degree with a concentration in Integrated Marketing

  • – 3 to 5 years’ experience in Content Marketing and Social Media.

  • – Strong writing and content creation skills

  • – Ability to tell stories

  • – Love for creating content that captures attention.

  • – Superior communication skills and organizational skills

  • – Enough SEO knowledge to know how to create content that ranks well in search engines

  • – Ability to work cross-functionally

  • – Passion for technology

  • – Strong Audience building skills

Work Conditions and Physical Requirements:

  • – While performing the duties of this job, the employee occasionally works in outside weather conditions, including occasional extreme temperatures

  • – Lift and move boxes, supplies and equipment up to 20-30lbs

  • – Will experience prolonged sitting, keying of data and speaking on the phone

  • How to Apply

  • Click HERE to apply