Cleveland Browns Renew Partnerships with Official Beer & Vehicle Sponsors

August 18, 2014

Cleveland Browns have extended partnerships with two partners heading into the new season. 

The National Football League (NFL) franchise has signed long-term contracts with Anheuser-Bush and Northeast Ohio Ford Dealers, cheap the official beer partner and official vehicle of the team, healing respectively.

Through these partnerships, ed the Browns, in conjunction with Bud Light and Ford, have constructed fan decks in the east end zone that are accessible to all fans in FirstEnergy Stadium. In these areas, the newly renovated stadium will supply the Dawg Pound exceptional views of the field, as well as unique experiences through new concession and bar areas, food and beverage offerings and additional TV and LED monitors to complement the in-stadium experience.

“Particularly with this exciting renovation project, two of our consistent goals have been to enhance the fan experience at Browns events and improve our team’s home field advantage, led by the Dawg Pound,” said Browns President Alec Scheiner. “Bud Light and Ford have been exceptional partners for many years, and we appreciate their shared passion to not only improve the stadium but also to engage Browns fans and respond to their desires in innovative ways throughout the year.”

The Bud Light Balcony, located in the southeast corner on the 300 level of FirstEnergy Stadium, will feature a 360-degree bar stocked with various Anheuser-Busch products, as well as 15 HD TVs carrying live NFL action, including the Browns broadcast and NFL RedZone. When entering the Ford Zone, stationed in the northeast corner of the facility, Browns fans will be able to interact with car displays and view 10 HD TVs that will provide comprehensive NFL coverage while enjoying Browns football in person.

“The Browns have some of the most passionate and loyal fans in the NFL, and we’re excited to expand our association with the team to include the new Bud Light Balcony,” said Anheuser-Busch group director, local media Rich Gutierrez. “We’ll continue to work with the Browns and the NFL to create innovative in-stadium experiences for fans that establish an atmosphere of responsibility and sportsmanship on game days.”

“The Northeast Ohio Ford Dealers are proud to be partners with the Browns and look forward to developing a wonderful fan experience as we open our Ford Zone in the newly renovated FirstEnergy Stadium,” said Northeast Ohio Ford Dealer advertising association chairman and Liberty Auto Group President Jim Herrick.

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