Barcelona and Audi Extend Partnership
October 5, 2011
Audi and FC Barcelona have signed a sponsorship renewal agreement committing the two organisations until 2014.
With this new agreement Audi becomes Barcelona’s Premium Partner and the relationship between the two entities will reach out in a global scale. The German car manufacturer will also from now on be the official car for FC Barcelona. With this agreement, the Club continues to consolidate its sponsorship program with a world renowned brand.
The new sponsorship agreement allows Audi to expand its current partnership rights as the use of image promotion of the Catalans to national and international marketing rights, use of spaces for the Club, player participation in advertising and various other hospitality services. Besides the economic consideration benefits, the German brand will continue to supply vehicles for the first team of Barcelona.
Audi became the official sponsor of the Club in 2006/07. Since then, the German manufacturer joined FC Barcelona to make a strategic alliance that has continued to position the two companies in charge of their areas of operation in automotive and footballing worlds.