Borussia Dortmund Enters India With World1 Sports Partnership

September 19, 2019

German champions Borussia Dortmund have partnered Indian-based football consultancy firm World1 Sports to provide technical assistance for the latter’s grassroots program and development in India.

The two-year initiative will involve coaches from Dortmund training Indian coaches working in schools. It kicked off this week with officials from Dortmund visiting branches of the Velammal network of schools in the state of Tamil Nadu.

Borussia Dortmund’s managing director of the Asia-Pacific region Suresh Letchmanan said: “We are honoured to be here in India and to forge this relationship. We have always been keen believers in the development of youth football and are hoping we can guide and find a way to develop youth football in India. At the same time, we also want to use this opportunity to win more Black and Yellow hearts and at the same time build the BVB brand further into India.

“The objective is to see how we can further train kids and coaches in India in the BVB way, with no shortcuts. We hope we can eventually find players that could live their dreams to play in the local league here in India. That’s the first step and hopefully then take the bigger step of playing in Asia and in Europe in the possible future.”