The Open is trying to make people aware about the negative effects which the plastic has on marine life and is trying to encourage them to protect the beaches. Watch how they are doing it on iSportconnectTV.
Arsenal Signs Camden Town Brewery As Official Beer Partner
Arsenal has named Camden Town Brewery as its Official Beer Partner in the UK and Ireland.
The three-year partnership will see the brewery provide beer across Emirates Stadium from the start of this season. As part of this partnership, Camden Town Brewery will use Arsenal’s IP and imagery for marketing purposes, with rights across digital, social and online platforms. Bar branding will feature throughout Emirates Stadium and Champions Bar will be transformed into a Camden Town Brewery tavern.
Arsenal’s Commercial Director, Peter Silverstone, said: “We are always working to improve the matchday experience at Emirates Stadium, so to partner with the local and hugely renowned Camden Town Brewery is very exciting. Camden’s enthusiasm is infectious and their desire to support our fans is clear to see through their incredible competition offer to kick-start our partnership. We look forward to working with them on more exciting initiatives to capture the hearts and taste buds of Arsenal fans.”
Jasper Cuppaidge, Camden Town Brewery Founder, said: “If you’d have told me 10 years ago that the beer I was creating in my basement in North London would one day be the beer of Arsenal Football Club – the club I love, I would have thought you were crazy, but I would have loved the idea of it! The partnership with Arsenal marks a huge moment both for me and for the entire team at Camden Town Brewery and we can’t wait to share our great beers and a better beer experience with all of the supporters like myself.”
The Coral Challenge Cup Gets Checktrade As An Official Partner
RFL has signed UK’s trade directory Checktrade as an official partner for the Coral Challenge Cup.
The partnership will see Checktrade’s name present at the upcoming triple header, where the Coral Challenge Cup men’s semi-finals and women’s final will be played at the University of Bolton Stadium on July 27, as well as at the competition’s showpiece Wembley final on August 24.
In addition, Checkatrade will become the title partner of ‘Try of the Week’ – the weekly competition on the RFL’s ‘Our League’ app. The feature will become known as the Checkatrade Try of the Week.
The new sponsorship deal follows a three-year title-sponsorship of the EFL Trophy which saw the highest ever prize money for lower-league football clubs and a record Wembley attendance for the competition, as well as a successful sponsorship of the PDC darts last year
Mike Fairman, Checkatrade CEO, confirmed: “We’re thrilled to partner with one of sports most famous competitions. The Coral Challenge Cup offers a national platform to support our ambitious growth plans and we look forward to bringing the historic excitement of the Challenge Cup and the Women’s Challenge Cup to our customers and tradespeople, particularly in the North.”
RFL Chief Commercial Officer, Mark Foster, says: “We are delighted to enter into partnership with such a popular and ambitious brand as Checkatrade. There is a strong synergy between the members and consumers of Checkatrade and Rugby League supporters, and we look forward to a mutually beneficial relationship.”
FC Barcelona Opens Account On TikTok
FC Barcelona opens has opened an official account on short videos platform TikTok.
Hookit Rankings: Social Media’s Most Influential Sports Properties
We bring you the Top 10 Sports Properties Rankings with Most Interactions in June. Check out the list here on iSportconnect TV.
Liverpool FC Women Onboards Joie As Principal Partner
Liverpool FC Women has named a brand-new principal partner, Joie, and also welcomed Standard Chartered’s move to the front-of-shirt position.
As a principal partner of LFC Women, baby gear brand Joie will take an on-shirt position on the tail of the jersey, formerly occupied by Standard Chartered, and will be known as official family partner of Liverpool FC Women. Meanwhile, already front and centre on the men’s team jersey, the multi-year partnership with Standard Chartered will see the bank extending its long-running relationship with the club.
The announcement comes as the side conduct their first pre-season tour with the men’s team, which will see them play two friendlies in the United States, as well as training, meeting supporters and taking part in community activities. The women’s tour is also being hosted by Joie.
Peter Moore, chief executive of Liverpool Football Club and chairman of LFC Women said: “It’s fantastic to see that Standard Chartered is strengthening its involvement with the LFC Women’s team. And for a family-focused brand like Joie, it’s also a very positive message to see them investing in both the women’s and men’s teams, and hugely positive to see brands continuing to back diverse and inclusive organisations. We’re very pleased we can count on their support.”
David Welsh, senior managing director at Joie, said: “At Joie we are all about families, and we’re delighted to expand our support of the Liverpool FC family to the LFC Women’s team. We look forward to continuing our partnership together, supporting families in need and inspiring the next generation of LFC fans.”
Emma Sheller, global head of brand and marketing at Standard Chartered, said: “Nearly 50 per cent of our employees are women and diversity and inclusion underpins the bank’s values. The popularity of women’s football is on the rise – as we’ve just witnessed with the recent Women’s World Cup – and Standard Chartered is excited to be expanding our existing relationship with Liverpool FC Women and work with these elite athletes on some really meaningful partnerships over the next few seasons.”
LFC Women captain Sophie Bradley-Auckland will also continue in her role as official brand ambassador of Joie.
WSBC Strikes Partnership With Hublot And Lawson
World Baseball Softball Confederation (WBSC) has named luxury Swiss watch brand Hublot as the Official Timekeeper of the 2019 WBSC Premier12, with Hublot also to award a special timepiece to the tournament’s Most Valuable Player (MVP).
As part of this partnership, Hublot will have a major stadium presence and be integrated into the on-screen graphics for the global broadcast feed of 2019 WBSC Premier12. The inaugural WBSC Premier12 generated $131 million USD in brand exposure, with a potential global broadcast reach of 253.7 million households.
WBSC President Riccardo Fraccari said: “This is a fitting partnership, bringing together an elite luxury watch brand like Hublot with our elite global baseball competition Premier12, which we expect to be one of the top international sporting events of the year in terms of brand exposure, attendance, broadcast reach and social media engagement,” said Fraccari.
Hublot CEO Ricardo Guadalupe said: “We have the great honor to partner with this prestigious international baseball competition, the 2019 WBSC Premier12, as the Official Timekeeper for the second time! We wish all the best to the Top 12 countries. We are delighted to be a part of this precious moment that will be engraved in baseball history.”
Also, the Japanese convenience store giant Lawson was named the exclusive Official Ticketing Partner for the first phase of tickets sales for the WBSC Premier12 Super Round and Finals, which are being hosted by Nippon Professional Baseball (NPB) and played at Chiba’s ZOZO Marine Stadium and the iconic Tokyo Dome from 11-17 November.
“We must further promote the spread and promotion of baseball by showing the fun, dynamic and powerful play of baseball through the WBSC Premier12, where the 12 most powerful countries will compete,” said NPB Commissioner Atsushi Saito, “and it’s a great honor that here in Japan, the global champion will be crowned.”
“The six best nations in baseball will advance to play here in Japan, so we anticipate unprecedented levels of ticket demand and global viewership for these important games, which will qualify one team — and potentially two — to the Tokyo 2020 Games, where baseball and softball will make their historic Olympic return,” said Fraccari.
Surrey County Cricket Club Extends Its Association With Kia Motors
Surrey County Cricket Club (CCC) has extended its partnership with Kia Motors until 2024.
Under the agreement, Kia Motors give its name to Surrey’s home ground and international Test match venue, the Kia Oval. The company will also retain its branding around the stadium, as well as on the front of the shirts for Surrey’s men’s and women’s county sides.
Charlie Hodgson, managing director of Surrey CCC, said: “Kia have been the best possible partners for the last ten years, a true friend to cricket and it’s wonderful to continue to have them in the Surrey family until at least 2024.
“As a major worldwide brand with strong UK roots in Surrey, the links couldn’t be any stronger and we hugely look forward to working with them in an ever-closer manner as our partnership continues.”
Paul Philpott, president and chief executive of Kia Motors (UK) added: “Our partnership with the team at Surrey CCC and the Kia Oval has proved fruitful both on and off the pitch, and our long-standing sponsorship has seen both the Kia brand and all the Surrey teams grow from strength to strength and we are looking forward to supporting both the men’s and women’s teams in the upcoming T20 and Kia Super League matches.”
Opro Signs First Wrestling Brand Ambassador
Opro has signed Canadian wrestler Danielle Lappage as their first ever wrestling brand ambassador.
Danielle’s senior career has seen her win Wrestling Canada Lutte’s senior championships, gold at the Commonwealth Games and despite missing out on the Rio Olympics in 2016 through injury, she enjoyed a remarkable return to form last year with silver at both the Commonwealth Games and World Championships.
“I’m really excited to be on board with Opro”, commented Danielle. “Together I hope we can help educate athletes at all levels on the importance of wearing a mouthguard when participating in wrestling.”
Opro Chief Executive Officer David Allen said: “Aside from being an incredible athlete, balancing her training with the demands of a law degree at the University of Calgary demonstrates that Danielle is clearly a very passionate and driven individual in all walks of life. We’re excited to be able to support her on that journey, and to work collaboratively to foster fun, yet safe participation in the sport of wrestling up to and beyond the 2020 Summer Olympic Games in Tokyo.”
WTA Names Shiseido As Title Sponsor Of The WTA Finals Shenzhen
Women’s Tennis Association (WTA) in association with Gemdale Group has named beauty company Shiseido to be the title sponsor of the WTA Finals Shenzhen.
The season-ending tournament will be known as the Shiseido WTA Finals Shenzhen. As part of the partnership’s launch, Shiseido WTA Finals Shenzhen announced its slogan “Sparks Will Fly” to represent the energy, passion and excellence ignited by the very best in women’s tennis on the sport’s biggest stage.
As part of this campaign, a video series will be produced featuring prominent female contributors to the local tennis community in China, beginning with Jennifer Zhang, the first Chinese female chair umpire on the WTA Tour.
Steve Simon, Chairman and CEO of the WTA, said, “We are thrilled to welcome Shiseido on board as title sponsor of the WTA’s flagship event. As a prestigious leader in business, Shiseido’s commitment to empower women and creating opportunities for younger generations to experience fun and inspirational events like the WTA Finals reflects a fantastic synergy between our respective brands.
“We are grateful to Gemdale Group for having the vision to bring the WTA Finals to this trailblazing city, and for continuing to add value by gathering an outstanding group of partners. We believe the fans are in for a real treat and look forward to a great first year of the Shiseido WTA Finals Shenzhen.”
CEO of Gemdale Sports and Co-Tournament Director, Eddy Liu, added, “It is with the support of the Shenzhen government and partners like Shiseido that we are able to present the biggest event in women’s tennis, and it is Gemdale’s pride to be leading the charge. Together with the WTA, I am confident the Shiseido WTA Finals Shenzhen will enjoy a successful inaugural edition this year, and we will work hard to keep building over the next decade.”