Arsenal Signs Camden Town Brewery As Official Beer Partner
By Taruka Srivastav | July 22, 2019
Arsenal has named Camden Town Brewery as its Official Beer Partner in the UK and Ireland.
The three-year partnership will see the brewery provide beer across Emirates Stadium from the start of this season. As part of this partnership, Camden Town Brewery will use Arsenal’s IP and imagery for marketing purposes, with rights across digital, social and online platforms. Bar branding will feature throughout Emirates Stadium and Champions Bar will be transformed into a Camden Town Brewery tavern.
Arsenal’s Commercial Director, Peter Silverstone, said: “We are always working to improve the matchday experience at Emirates Stadium, so to partner with the local and hugely renowned Camden Town Brewery is very exciting. Camden’s enthusiasm is infectious and their desire to support our fans is clear to see through their incredible competition offer to kick-start our partnership. We look forward to working with them on more exciting initiatives to capture the hearts and taste buds of Arsenal fans.”
Jasper Cuppaidge, Camden Town Brewery Founder, said: “If you’d have told me 10 years ago that the beer I was creating in my basement in North London would one day be the beer of Arsenal Football Club – the club I love, I would have thought you were crazy, but I would have loved the idea of it! The partnership with Arsenal marks a huge moment both for me and for the entire team at Camden Town Brewery and we can’t wait to share our great beers and a better beer experience with all of the supporters like myself.”