WTA Names Shiseido As Title Sponsor Of The WTA Finals Shenzhen

Women’s Tennis Association (WTA) in association with Gemdale Group has named beauty company Shiseido to be the title sponsor of the WTA Finals Shenzhen.

The season-ending tournament will be known as the Shiseido WTA Finals Shenzhen. As part of the partnership’s launch, Shiseido WTA Finals Shenzhen announced its slogan “Sparks Will Fly” to represent the energy, passion and excellence ignited by the very best in women’s tennis on the sport’s biggest stage.

As part of this campaign, a video series will be produced featuring prominent female contributors to the local tennis community in China, beginning with Jennifer Zhang, the first Chinese female chair umpire on the WTA Tour.

Steve Simon, Chairman and CEO of the WTA, said, “We are thrilled to welcome Shiseido on board as title sponsor of the WTA’s flagship event. As a prestigious leader in business, Shiseido’s commitment to empower women and creating opportunities for younger generations to experience fun and inspirational events like the WTA Finals reflects a fantastic synergy between our respective brands.

“We are grateful to Gemdale Group for having the vision to bring the WTA Finals to this trailblazing city, and for continuing to add value by gathering an outstanding group of partners. We believe the fans are in for a real treat and look forward to a great first year of the Shiseido WTA Finals Shenzhen.”

CEO of Gemdale Sports and Co-Tournament Director, Eddy Liu, added, “It is with the support of the Shenzhen government and partners like Shiseido that we are able to present the biggest event in women’s tennis, and it is Gemdale’s pride to be leading the charge. Together with the WTA, I am confident the Shiseido WTA Finals Shenzhen will enjoy a successful inaugural edition this year, and we will work hard to keep building over the next decade.”