Coinciding with the Barça Summer Tour 2019, which begins this Saturday with the first team squad travelling to Japan and then later to the USA, the Barça profile on TikTok will take on an important role in terms of content.
Dídac Lee, member of the FC Barcelona Board of Directors responsible for the Digital Area said: “Just as we announced our launch with Roblox some weeks ago, we keep moving forward with innovative initiatives which connect to new audiences and bring the club closer to them. The launch on TikTok is an important step to reach a younger audience with content format that is consumed every day by millions of people of their mobile devices.”
