The Coral Challenge Cup Gets Checktrade As An Official Partner
July 22, 2019
RFL has signed UK’s trade directory Checktrade as an official partner for the Coral Challenge Cup.
The partnership will see Checktrade’s name present at the upcoming triple header, where the Coral Challenge Cup men’s semi-finals and women’s final will be played at the University of Bolton Stadium on July 27, as well as at the competition’s showpiece Wembley final on August 24.
In addition, Checkatrade will become the title partner of ‘Try of the Week’ – the weekly competition on the RFL’s ‘Our League’ app. The feature will become known as the Checkatrade Try of the Week.
The new sponsorship deal follows a three-year title-sponsorship of the EFL Trophy which saw the highest ever prize money for lower-league football clubs and a record Wembley attendance for the competition, as well as a successful sponsorship of the PDC darts last year
Mike Fairman, Checkatrade CEO, confirmed: “We’re thrilled to partner with one of sports most famous competitions. The Coral Challenge Cup offers a national platform to support our ambitious growth plans and we look forward to bringing the historic excitement of the Challenge Cup and the Women’s Challenge Cup to our customers and tradespeople, particularly in the North.”
RFL Chief Commercial Officer, Mark Foster, says: “We are delighted to enter into partnership with such a popular and ambitious brand as Checkatrade. There is a strong synergy between the members and consumers of Checkatrade and Rugby League supporters, and we look forward to a mutually beneficial relationship.”
