Joining Forces -MMA World Governing Bodies Amalgamate

The International MMA Federation (IMMAF) and the World Mixed Martial Arts Association (WMMAA) have  announced an amalgamation that will see the global unification of the sport of MMA.

An amalgamation agreement was reached between the heads of both organisations on 16 January and approved at General Assemblies held by each party on 25 March and 10 April respectively.

It is of key significance to MMA’s bid for sport recognition that one joint application will now be made to the Global Association of International Sports Federations (GAISF – formerly SportAccord). Under GAISF criteria only one governance application can be made per sport, and so the amalgamation is expected to further qualify MMA’s bid. The agreement also strengthens MMA’s application by delivering the required number of an organisation’s member federations to be recognised by their sports ministry or national Olympic committee.

IMMAF President, Kerrith Brown, said: “The unification of WMMAA and IMMAF has been agreed by both organisations’ members for the betterment of the sport of MMA. As well as strengthening MMA’s bid for sport recognition by the Olympic movement, the move will bring benefits to the members of both organisations including combined championships and events, joint education courses for officials and a con-solidation of resources which will in turn boost growth. IMMAF and WMMAA are both set to be bolstered by this agreement and we would like to thank both memberships for their visionary leadership in ratifying the agreement.”

WMMAA President Vadim Finkelchtein said: “I truly believe that the coming amalgamation will give a huge boost to the global development of MMA as a sport and it will bear positive influence even in those countries in which MMA is still forbidden. Joining forces will provide us with an opportunity to achieve recognition for MMA at every official level and to subsequently enter the Olympic Movement.

“I’m pleased that our organisations have similar goals and a shared vision for the acceptance of MMA into the Olympic Games for 2024 – 2028. This would not be possible without our cooperation, which I believe will be fruitful to the benefit of our beloved sport.”

Twitch Acquires Rights For Fan Controlled Football League

Twitch has agreed a rights deal with the Fan Controlled Football League, an indoor American football league which is set to launch in the US next year.

According to  Associated Press, the social media platform has agreed a two-year deal with the FCFL, an eight-team league in which fans will call plays in real time during games by voting on a few choices.

FCFL chief executive Sohrob Farudi said the Amazon-owned esports specialist is the ideal partner for a venture which is supposed to feel like a video game brought to life.

The Twitch broadcasts will be produced by the IMG agency’s Original Content division.Twitch will be presented with an interactive video overlay that will enable fans while watching the game to make the swift decisions necessary to influence a live game.

The seven-a-side league will launch with eight teams. Fans will also have a role in choosing their teams’ players, coaches and general managers, along with their names and logos.

CCTV To Broadcast French Football In China

CCTV has wrapped up a rights deal with the French Football League, the Ligue de Football Professionnel (LFP).

The agreement will see the Chinese state broadcaster cover the rest of the current Ligue 1 campaign, with the deal running until the end of 2020-2021 season. The move’s approved by the LFP and its international rights holder, beIN Media Group.

From 2018-2019, the arrangement will involve two matches per match-day being broadcast live on CCTV5, CCTV5+, Feng Yun HD, the CCTV5 app and CNTV.

Ligue 1 match highlight shows, produced by beIN, will also be broadcast via CCTV, as part of the overall deal.

Karate Kid-You-Not! New Combat Sports League Launches

A new professional combat sports league, bringing the martial art of Karate into the future, has been launched.

Created by US company Karate Combat, the self-titled league claims to have signed over 100 top athletes from 30 countries, including Elhadji Ndour of the USA, Achraf Ouchen of Morocco and George Tzanos of Greece.

The international competition, which involves full body contact, has already held its pre-season event in Budapest, Hungary. The first main event, Karate Combat: Inception, will be taking place in the US city of Miami on April 26th. Further events are due to take place in Athens, Las Vegas and Tokyo later in the year.

Indeed, Karate will make its Olympic debut in the Japanese capital during the 2020 Summer Games.

CEO of Karate Combat, Michael DePietro, said: “Approximately 50 million Americans have participated in Karate at some point in their lives with an even greater worldwide following, yet no professional league exists.”

Karate Combat has confirmed the new league will be optimised for digital and mobile consumption. The league will be the first to display biometric, nutrition, training, and DNA-based data in real-time via its custom interactive Heads-Up Display, giving fans unprecedented insight into all fighters’ hidden strengths and weaknesses.

LaLiga Launches New Club Directors’ Summit

Spanish football league LaLiga has teamed up with iSportconnect to launch their inaugural club directors event in Madrid this week. The ‘LaLiga Club Directors’ Summit’ is an exclusive gathering, where LaLiga’s club executives will have the unique opportunity to discuss business ‘best practice’ with leaders from different sports.

Top executives from international organisations such as the NBA, 49ers, FIFA, Formula 1 and Wimbledon (AELTC) will share their knowledge and opinions on key trends shaping sport business in the Spanish capital.

Topics will include Digital Disruption,The Future of Broadcasting Rights and Building a Global Brand Strategy.

LaLiga is working closely with partner iSportconnect to assemble the inaugural, members-only summit.

Sree Varma, iSportconnect Founder and CEO, said: “I’m delighted that LaLiga and iSportconnect have partnered to create such an exciting and innovative event. Madrid is an exceptional host city and I’m hopeful our flourishing relationship with LaLiga will continue to grow and develop even further.”

So VAR, so good? EVS release white paper on soccer’s Video Assistant Referee technology

So VAR, so good? Video Assistant Referee technology has had a mixed response from the world of soccer since its recent introduction into ‘the beautiful game’. With VAR set to be used in this summer’s 2018 World Cup in Russia, leading tech firm for video production, EVS, takes a look at its impact so far.

Video refereeing decisions are causing a stir in leagues across Europe, Asia and both North and South America. Despite some criticism, more leagues and governing bodies, including Germany’s Bundesliga and Italy’s Serie A, are using video assistant referees (VAR) to improve officiating processes. The Russia World Cup this summer is the ultimate testbed of the technology that is struggling to find favour among football fans.

It’s early days but there’s no doubt that deploying VAR in the right way can bring benefits to the beautiful game, just as technology has improved decision-making in cricket, rugby and tennis.

VAR is best described as a technology-focused workflow. It has to be designed as any other video-centric infrastructure and put in place on a case-by-case basis to satisfy each league’s specific needs.

We’ve canvassed the opinions of some facility providers who currently offer VAR services, and used their experiences to evaluate how best to use the technology and how it will continue to be rolled out. Among them are Nuno Manuel Silva Pereira, project manager at MEDIAPRO, a broadcast facilities provider which deploys VAR workflows for Primeira Liga, Portugal’s top professional league.

Also offering key insights is Marcin Serafin, COO at Ekstraklasa Live Park, which provides the TV production for all 296 matches of the top Polish football league. The Polish Football Association oversees VAR use, with the company providing technical consultation and acting as the operator of the workflows with three purpose-built OB facilities dedicated to video-based refereeing.

Why VAR?

VAR can help the referee to make better decisions in four in-game actions: goals, penalties, straight red cards and cases of mistaken identity. The International Football Association Board ruled in favour of introducing VAR in March 2016 under efforts to rid the game of poor refereeing errors in a sport where one bad decision can have a huge impact on a crunch game – or a club’s success.  

Rolling out VAR brings with it questions about who should be operating the workflow. Governing bodies are responsible for VAR while a league’s officiating teams need to oversee it. But the consensus from those effectively using VAR is that a service provider with experience of TV production needs to be the one integrating and running the video officiating operation.  

Pereira at MEDIAPRO says: “Operators and the technicians involved need to speak the same technical language and use the same terms as everyone in the TV compound or the workflow won’t be seamless, creating unnecessary disruptions to the implementation process and delivery of services.”

“After all, a VAR workflow is one that’s reliant on video and audio, so rolling it out with a partner that’s experienced in video production is hugely advantageous.”

How is VAR Operated?  

The league or governing body should look for expertise in football officiating or of the VAR technology itself.

Having a member of the officiating team act as the operator means they’ll have a good relationship with the referee. This is useful when looking for something specific in a feed and being able to predict what their colleague would need to make a specific decision.  

The drawback is that a referee may have virtually no experience of VAR technology and would need to be trained up.

The second option is to have a dedicated VAR operator responsible for finding the best angle and replaying it for the officiating team. But communication workflows must be more robust, so operators and the officiating team can communicate seamlessly.  

MEDIAPRO’s Pereira thinks this is the best option: “The operators work for the referee, but it’s important to separate the two. I see a future where a referee can control the camera feed once the replay is selected. But this should always be done by an experienced operator.”

Serafin’s experience of deploying VAR for Ekstraklasa is similar. “Having a referee operating a VAR workflow can potentially slow down officiating workflows. They can be easily affected by events inside the stadium.”

A third-party operated VAR is another option but the referee must have confidence it will give them the best angle to help them make the decision.

Heart of the Operation

The video operation room (VOR) is where the VAR operator reviews camera feeds, creates replays and communicates with the referee. There are several possibilities.

Creating a central hub to oversee all VAR operations is similar to how the NFL uses the Art McNally facility in New York City to officiate games taking place up to 3000 miles away. With access to live feeds, a remote control room offers benefits including independence from the action in the venue, so operators can’t be influenced by factors such as a stadium’s atmosphere and noise, to intimidation from fans.

And it allows leagues or governing bodies to monitor more than one match at a time. It also means each game’s action delivers the same quality standard from a team of operators working with a familiar workflow, cutting the risk of errors or inconsistent decisions.  

However, such a system can only work in countries or regions with extensively-connected and reliable fiber networks – without significant delays.

Another option is to integrate a workflow into an existing outside broadcast (OB) facility or create an entirely new one dedicated to VAR. Both create a degree of separation from the action happening inside the stadium.

An OB unit puts the operator in a comfortable position when reviewing feeds and the facility provider can also take it to the next match. For the Polish Ekstraklasa, three OB units are used by Ekstraklasa Live Park. They can cover eight games each weekend.

Troubleshooting is easier, too. If connections fail between a remote VOR hub and the stadium, it’s much easier to diagnose when located in a TV compound.  

On-site VOR is also possible inside the stadium – a broadcasting suite, in a control room or even on the sideline. The operator will communicate with the referee on the pitch, but also has a view of the live action. This gives operators more context around an incident when reviewing camera feeds. It can also improve communication between operator and referee.  

The downside of being inside the venue is that the atmosphere can easily affect the bias of an operator.

Speed vs Accuracy

Football’s governing bodies and fans want minimal interference with the game but the right decisions – it’s about striking the balance between speed and accuracy. The number of cameras deployed can have an impact on the VAR workflow’s ability to operate quickly. Do more camera angles equate to more accuracy?

Serafin’s team at Ekstraklasa Live Park receives all of the camera feeds available to TV production crews: “It’s difficult to say how many cameras are enough, but adding more will allow TV productions to create better live football games and give VAR operators the best chance of seeing everything on the field.”

Integration with Live Broadcast

Operators acknowledge that it is incredibly important. It’s a question of broadcast-standard vs proprietary technology.

Some systems built on respected broadcast-standard technology can be smoothly integrated into TV workflows, easily operated by experienced users and installed by any number of facilities providers.  

Proprietary systems require much more attention from the vendors when being installed or when any changes are made. Many recent high-profile incidents that have sparked questions about the value of VAR have occurred when one of these systems is at the heart of the workflow. Deploying fixed, inflexible systems rather than an operational workflow isn’t the ideal scenario, according to users we canvassed.

A proprietary system requires more staff and more extensive training and also cannot be integrated as well into TV workflows.

Sharing VAR Views with Fans

Many commentators have recently bemoaned the lack of a viewpoint for supporters in the stadium and at home.

Pereira from MEDIAPRO says the referee’s decision-making process “should be protected” but the referee’s decision “should be justified to fans. Viewers should be shown why a decision was made including the replay that helped get the referee to that point,” he says.

The VAR decision-making process can even be used as a storytelling tool. Fan engagement through wider distribution of video content on social media platforms is a trend that’s grown exponentially in live sports. It makes sense that output from a VAR should be shared as well.

It’s clear that governing bodies, leagues and teams now better understand the importance and impact of technology in live football. Ultimately, there is no one-size-fits-all VAR. Adaptability is key.

EVS is iSportconnect’s official broadcasting technology partner. To read the white paper on VAR in full, please click on the link below: https://evs.com/en/reference/live-video-assistance-white-paper

COMING SOON! iSportconnect’s Data & Digital Masterclass

iSportconnect is delighted to announce that its Data & Digital Masterclass, a highlight of the events calendar, will be held in June 2018 during London Techweek.

iSportconnect’s Data & Digital Masterclass will bring a new focus to examining the digital market by zooming in on what makes digital so special and exciting – data. Leading rights owners and brands will share insights on how they use data to drive their businesses and the new opportunities to monetise audiences. Join the debate with thought leaders on the future of apps, smart storytelling and other key topics in learning how data can help separate the real digital opportunities from the hype – and the practical limits of data. iSportconnect Masterclass discussions are interactive and confidential under Chatham House Rules, and the networking value of our events is unparalleled.

The exclusive gathering will bring together thought leaders from top rights holders and brands to share insights on the latest developments in the digital ecosystem. Delegates will be able to exchange ideas and network in a relaxed private atmosphere in the pulsing centre of London’s tech hub.

The programme for discussion will feature topics such as Get To Know Your Fans Using Data, Telling Stories Via Social Media and Monetizing Audiences. A full lineup of speakers will be confirmed in coming weeks.

This event is following the success of last year’s event held in Wimbledon which featured top speakers such as the below:

iSportconnect events operate under Chatham House Rule, promoting a friendly collegial environment in which to forge new relationships, discuss potential partnerships and lesrn about future business opportunities.

To register your interest in attending the events, please contact abigail@isportconnect.com.

Invitation Policy: iSportconnect Masterclasses is an invitation-only event open exclusively for chief executives, chairmen and director level executives from governing bodies, sports teams and sponsorship brands. Sports Agencies, professional service providers & suppliers, please contact us for sponsorship opportunities.

SportAccord Confirms Budapest As A Global Partner

SportAccord has confirmed Budapest as the Global Partner for the 16th edition of the World Sport & Business Summit taking place from 15 – 20 April 2018 in Bangkok, Thailand.

Attended by delegates represented at the highest levels, this includes all the international sports federations within GAISF, as well as organisations and industry involved in the business of sport.

Commenting on their global partnership, Deputy Mayor of Budapest, Alexandra Szalay-Bobrovniczky said:“Budapest is a new force among sports host cities with a great sporting future ahead. Ranked second in the Sportcal Global Sport Cities Index 2017-2023, Budapest hosted the hugely successful FINA Aquatics World Championships and World Judo Championships in 2017.

“Budapest will also become the European Capital of Sport for 2019, taking its place on the stage among the world’s greats.

“As a host city, we are immensely proud of our developing track record and look forward to sharing our experiences with the sporting community attending this year’s SportAccord in the iconic host city of Bangkok.”

Building on the diversity and hosting successes of 2017 which also included the Red Bull Air Race, the premier club competitions for EHF Champions League Final4 and LEN Champions League Final6, as well as the European Youth Olympic Festival, Budapest’s quest to stage global events is set to continue.

Chosen as the European Capital of Sport for 2019, Budapest will host five world championships with the aim of firmly establishing itself as a leading host city and nation for major events.

With its long term vision, unstoppable energy as well as breakneck speed in achieving the impossible in record time – such as the new Duna Arena Aquatics Centre – Budapest has now turned its attention to the city’s infrastructure and additional sports venues for future championships. Located in the heart of one of Europe’s striking natural urban environments, Budapest aims to create a modern and interconnected city for visitors, sports fans and the local community.

Nis Hatt, Managing Director of SportAccord said, “It is with immense pleasure that we welcome Budapest as the Global Partner for SportAccord 2018. Budapest’s ambition and commitment to sport as a world player while staying true to their local identity, paves the way towards a very exciting future. We wish Budapest a productive and successful time in Bangkok.”

As part of the Official Schedule, SportAccord will host well over 20 networking events, a 3-day Exhibition as well as an extensive Conference programme to include: the Summit (Plenary), CityAccord, LawAccord, MediaAccord and HealthAccord.

Other key features include: Speakers’ Corner, the Thai Pavilion, the Sports Festival, the Opening Ceremony and Closing Event.

Wuhan DDMC Acquires Broadcasting Rights For La Liga In China

Wuhan DDMC Culture Co has acquired the China broadcasting rights to Spanish top flight soccer league, La Liga.

According to Reuters, DDMCs subsidiary, Nice International Sports, will begin showing the league immediately and continue until the end of the 2021/22 season.

Suning Group, which previously held rights to La Liga in China, Taiwan and Macau from 2015/16 to 2019/20 season through its PPTV streaming platform, recently sold them back.

DDMC already owns the broadcasting rights to the English Premier League for China.

iSportconnect in partnership with ICAEW adds four new speakers to the stellar line up

iSportconnect is pleased to announce that four additional guest speakers from Penningtons ManchesSheridans, KHA Management and ICAEW have been added to the lineup for the Finance Masterclass on 11th April 2018.

Laura Dadswell, Co-head, Penningtons Manches is an international tax and trust specialist with particular expertise in corporate wealth structuring. Co-head of Penningtons Manches Private Wealth, her focus is on providing commercial, but also tailored and sensitive answers to how best to steward personal wealth in often complex circumstances – whether these are due to commercial factors, personal profile, she has acted for several well-known sports people and entertainers. Laura will provide a separate insight into Tax Update – Including Image Rights focusing on current hot topics in sport for tax and VAT. This will include image rights, social media, agent’s fees, minimum wages enquiries and player enquiries.

Mark Taylor, Technical Manager, ICAEW will be giving a presentation on the Emerging Cyber Security Threats  which will describe five issues that have the potential to have a significant impact on a business. Taylor is a fellow of the BCS (FBCS) and a Chartered IT Professional (CITP.) and has had a long and wide ranging career in IT. Previous roles include senior service delivery manager at PwC and working within a NHS doctors practice. At the ICAEW he helps members get the best out of technology through the creation of web and printed guides. His current focus is on cyber security.

Keith Harris, Chairman, KHA Management will be participating on The Valuation of Clubs And Assets alongside confirmed speaker Trevor Birch. Keith has an impressive CV having been director of major firms and banks such as Orion BankHSBC and Morgan Grenfell & Co.

Daniel Geey, Partner, Sheridans will be participating on the Promoting Fair Play Panel alongside Andrea Traverso. Daniel’s practice focuses on helping clients in the sports sector, including rights holders, leagues, governing bodies, clubs, agencies, athletes, sports technology companies, broadcasters and financial institutions. Daniel has significant experience in the football industry and has worked on a variety of club takeovers, high profile transfers, commercial endorsement deals and disputes. Daniel also works in the wider entertainment industry advising on competition and anti-trust matters.

This exclusive event is invitation-only and will bring together leading experts to tackle topics such as financial fair play, taxation, valuations and cyber-security. The event will take place at Penningtons Manches LLP, which is located in the heart of the city.

Want to attend? See our invitation policy below:

  • There is no fee to attend this event.
  • No agencies or press can attend and, as we follow Chatham House Rules, all discussions will remain confidential.