Tata Consultancy Services, viagra pharmacy ein führender Anbieter von IT-Dienstleistungen, adiposity Consulting und Business-Lösungen, hat eine Vereinbarung mit der Sport-Club Charlottenburg Events Gmbh (SSC) unterzeichnet und ist nun für die kommenden drei Jahre von 2012 bis 2014 ein offizieller Hauptsponsor des BMW BERLIN-MARATHONS. TCS wird den Event außerdem als Informationstechnologie-Partner unterstützen und beispielsweise mobile Apps bereitstellen.

Die Ankündigung erfolgt zu einem Zeitpunkt, an dem TCS die Geschäftsaktivitäten im deutschsprachigen Raum signifikant erweitert und personell intensiviert. In den letzten fünf Jahren hat sich das Geschäft bereits verdreifacht. Derzeit arbeiten mehr als 3.000 TCS-Berater für 80 deutsche und österreichische Kunden, darunter 14 DAX-30-Unternehmen. Der Hauptsitz von TCS Central Europe ist in Frankfurt am Main. Weitere Standorte sind Düsseldorf, Hamburg, Stuttgart, Walldorf, Wolfsburg und Wien.

TCS ist nun bereits Partner von vier der fünf weltweit bedeutendsten Städtemarathons. Neben Berlin sind das Boston, Chicago und New York. Das Unternehmen ist außerdem Hauptsponsor des TCS Amsterdam Marathons, des TCS World 10K in Bangalore und Mitsponsor des Standard Chartered Mumbai Marathons.

Mit Blick auf die zunehmenden gesundheitlichen Probleme, die aus Bewegungsmangel und Stress resultieren, engagiert sich TCS weltweit nachdrücklich für Fitnessaktivitäten. Das Unternehmen unterstützt Laufprogramme und Marathons, um das soziale Miteinander durch Sport zu fördern.

“Laufen ist eine integrative Sportart, die jeder betreiben kann – alles, was es braucht, sind ein Paar Schuhe und Entschlossenheit. Wir sind ständig auf der Suche nach neuen Wegen, um Wellness und den gemeinschaftlichen Zusammenhalt zu stärken. Angesichts der zentralen Bedeutung Deutschlands für unsere globalen Geschäftsaktivitäten, freuen wir uns ganz besonders, nun auch den Marathon in Berlin unterstützen zu können”, sagt N. Chandrasekaran, CEO und Geschäftsführer des Unternehmens. Er ist selbst ein begeisterter Läufer und hat bereits an Marathons auf der ganzen Welt erfolgreich teilgenommen, beispielsweise in Boston, Chicago, Mumbai, New York, Prag und Stockholm. Auch beim BMW BERLIN-MARATHON 2011 war er am Start.

Als Technologiepartner des BMW BERLIN-MARATHONS entwickelt TCS eine mobile Anwendung, welche die Läufer, deren Familien und die Zuschauer gleichermaßen nutzen können. Ein integriertes Tracking-System unterstützt das Training von Teilnehmern, liefert allgemeine Informationen zum Marathon und ermöglicht es dem Publikum, Läufer auf der Rennstrecke anhand von Namen und Nummern zu orten. Es führt Zuschauer außerdem zu lokalen Sehenswürdigkeiten und den besten Plätzen entlang der Route, um ihre Favoriten besser beobachten zu können.

“In seiner 38-jährigen Geschichte hat sich der BMW BERLIN-MARATHON als eines der weltweit wichtigsten Sportevents etabliert. Er ist ein Muss in der Jahresplanung eines jeden Spitzenläufers. Wir freuen uns, Tata Consultancy Services als Hauptsponsor und IT-Partner an unserer Seite zu haben. Wir glauben, dass die weltweit anerkannte, besondere Technologiekompetenz unser Rennen auf die nächste Entwicklungsstufe heben wird”, sagt Christian Jost, Geschäftsführer der SCC EVENTS GmbH, die die Veranstaltung organisiert.

Seit Dezember 2011 wirbt die PSD Bank Köln mit Lukas Podolski. In Köln, order Bonn, viagra Aachen und Trier konnte man in den letzten sieben Monaten fast an jeder Haltestelle Plakate mit einem frisch tätowierten Podolski sehen. Weißes Shirt, medicine glänzende Muskeln, breites Grinsen: Stolz zeigt Poldi seinen Oberarm – mit Logo der PSD Bank. Wie es zum Tattoo kam, erfährt man im TV-Werbespot, bei dem die Frankfurter Agentur Department Studios Regie führte.

Knapp zehn Monate nach Start der Werbekampagne zeigt sich Vorstandsvorsitzender Ralf Eibel sehr zufrieden: “Wir sind bekannter geworden. Darauf kommt es bei guter Werbung an. Wir sind die Bank mit Poldi. Wir konnten unsere Bekanntheit deutlich erhöhen. Bei unserer Werbeerfolgsmessung im Juli gaben 52 Prozent der Befragten an, die PSD Bank Köln zu kennen. Das ist eine Steigerung im Vergleich zum Vorjahr um 44 Prozent.”

Lukas Podolski ist in Köln Sympathieträger. Auch wenn er nun für Arsenal London kickt, bleibt er dem FC im Herzen treu. So wird auch die PSD Bank Köln weiterhin mit “ihrem” Fußballprofi werben. Bis Ende September 2014 wirbt die Bank mit Plakaten, Printanzeigen sowie Spots im TV und Hörfunk. Für echte Fans des kölschen Kickers hält die PSD Bank Köln ein besonderes Extra bereit: Ab Ende des Jahres wird es die Poldi-BankCard geben.

Sky Italia has started a partnership with the Italian Paralympic Committee (CIP) which will include a contribution from the Italian pay-TV operator to supply sports equipment to 6 Centres for introduction to the Paralympic Sport (CASP).

Sky Italia will also support the Art4Sport Association, pill which promotes sport as a physical and psychological therapy for children with limb amputations. The project with the Art4Sport Association provides for the donation, hospital by Sky Italia, advice of 10 stations (platform, wheelchairs and equipment) for fencing in a wheelchair to as many sports centres in several Italian cities.

Sky will also support the travelling exhibition “Fencing in the streets”: a series of events organized in major Italian cities to promote and create opportunities for interaction through sport among children and young people with and without disabilities.

Tata Consultancy Services (TCS) has signed an agreement with Sport-Club Charlottenburg e.V. (SCC) to become the “Official Main Sponsor of the BMW Berlin Marathon” for the next three years.

TCS will also serve as the marathon’s Information technology partner, providing technologies such as mobile applications, to improve the experience of the sport.

This announcement comes during a period when TCS has been focusing on significantly expanding and localizing its German operations, which have tripled in size over the past five years. TCS has over 3,000 consultants working for over 80 German and Austrian clients, including 14 of the DAX 30 companies. The TCS Central Europe head office is located in Frankfurt am Main, with offices in Düsseldorf, Hamburg, Stuttgart, Walldorf, Wolfsburg and Vienna.

The appointment takes TCS’ tally of partnerships with the world’s leading marathons to four. The company has tie ups with four of the five marathons considered the most prestigious “Major” races – Boston, Chicago, New York City and now Berlin. It is also a title sponsor of the TCS Amsterdam Marathon, the TCS World 10K in Bangalore and an associate sponsor of the Standard Chartered Mumbai Marathon.

Noting the increasing health problems that arise from sedentary lifestyles and stress, TCS has developed a global emphasis on fitness, backing running program and marathons to promote wellness and community development through sports.

“Running is an inclusive sport that anyone can take up – all they need is a pair of shoes and determination. We are constantly looking at ways to promote wellness and a sense of belonging in the communities we operate in. Given the core position that Germany holds in our global operations, we are pleased to support the marathon in Berlin as part of our larger commitment to the community,” said N Chandrasekaran the company’s CEO and MD, an avid runner who has completed marathons across the world in cities such as Boston, Chicago, Mumbai, New York, Prague and Stockholm. He also ran at the BMW Berlin Marathon in 2011.

As the BMW Berlin Marathon’s technology partner, TCS is developing a mobile application to aid the runners, as well as their family and friends. An in-built tracking system will serve as a training guide to the participants, provide general information on the marathon and help the audience to locate runners on the race route by name and number. It will also guide spectators to local attractions and the best spots along the route to watch their favorite athletes.

“Over 38 years of its history, the BMW Berlin Marathon has emerged as one of the world’s top-most tier events and is considered a must on the itinerary of any elite runner. We are pleased to have Tata Consultancy Services as our main sponsor and information technology partner. We look forward to leveraging their world renowned prowess in technology in taking the race to the next level,” said Christian Jost, CEO of SCC EVENTS GmbH, the entity that organizes the event.

Christchurch-based professional cycling Team Subway is on the brink of collapse after its’s main backer pulled out.

The main funder of the team run by Canterbury’s Hayden Godfrey has pulled the pin leaving New Zealand cycling in a precarious position – without a domestic based professional team – unless it can find a new main sponsor.

Not all is lost yet. Yesterday Godfrey, a former world track omnium champion originally from Hokitika, was optimistic a new backer could be found by the end of the year when the fast food franchise officially ends it eight-year relationship with the team.

“But the sponsorship market in New Zealand is tight,” Godfrey acknowledged.

“New Zealand cycling is in a really good place at the moment, in a results sense, but things are more difficult behind the scenes and it would be really sad for New Zealand cycling if we could not have a fully funded professional bike team based in this country.

“Subway has been responsible for the development of some of the country’s best cyclists.”

Subway has gainfully employed the likes of Gordon McCauley, Hayden Roulston, Jesse Sergeant, Sam Bewley and Greg Henderson over the last decade.

It’s current crop of 12 riders have been told their employment with the team will cease in late December if Godfrey’s search for a white knight fails.

They include Olympic bronze medallist Westley Gough and under-19 rising star Dylan Kennett who won three silver medals and a bronze medal at last week’s world junior track championships in Invercargill, riding for New Zealand.

Subway New Zealand head of marketing David Herrick said the decision not to continue sponsoring the team was difficult and the chain would continue to back multisport and Coast to Coast winners Richard and Elina Ussher.

Godfrey said the split was amicable and that cycling was no longer a fringe sport, had a strong participation rate among corporate executives, and: “cycling has proven a very good vehicle for lifting brand profiles and we are excited by the prospect of working with a new major sponsor.”

Subway’s last official event will be the Armstrong Motor Group Festival of Cycling in Christchurch on December 1 and 2.

The London Golf Show, ampoule | the longest running golf show in the UK, pills has announced that talkSPORT will be its ‘first ever’ title sponsor for the event.

Now in its 8th year, generic the London Golf Show will take place at Earls Court from 9th – 11th November.

talkSPORT, the world’s biggest sports radio station, will be the headline sponsor of the show, which will be promoted on talkSPORT and talkSPORT.co.uk as well as in the station’s sister magazine Sport’s print and iPad editions with interviews and competitions.

The 2012 show is designed to provide a truly interactive experience for golfers of all ages with informed technical advice, PGA tuition and education, guest interviews, 16 driving bays, custom fitting, club testing a TaylorMade custom built truck, simulators and the latest golf gadgets. The show’s focus will be on providing Interaction, Education and Entertainment.

The event is also supported by retail partner the Internet Golf Store and some of the world’s leading golf brands including TaylorMade, Callaway, Mizuno, Cleveland, Nike, Titleist, Wilson, Cobra and Yonex. The Golf Show Group has also confirmed its on-going partnerships with Lexus and Monarch Airlines.

As such, this year’s show will see the largest indoor demo and equipment days ever seen in the UK.

Laura Wade, Head of Creative Strategy at talkSPORT, said: “talkSPORT and Sport magazine are delighted to partner with the London Golf Show to offer our audience unique discounts and fantastic prizes. Many of our listeners and readers have a keen interest in golf – whether that’s following the Ryder Cup or playing a few holes – so this was an obvious fit.”

Ian Mullins, Marketing Director at The Golf Show Group added: “With the golf industry having survived some extraordinary challenges in the past few years, developing a partnership on this scale was the natural step in moving the Show to the next level. We believe with talkSPORT on board the Show will gain new popularity at a time when UK and European golf is enjoying great success.”

Damian Benstead, Managing Director of the Golf Show Group, said: “We are thrilled to be in partnership with talkSPORT and Sport magazine, and we look forward to them helping us to grow the sport in the capital and beyond. We believe this will complement talkSPORT’s reports from the Ryder Cup and build upon their relationship with our sport.”

Springfield Solutions have secured title sponsorship rights for the British Grand Prix Squash Championship that runs from 21-24 September in Manchester.

The event, run by event promoters International Sport Group on behalf of the Professional Squash Association, will now be officially known as the ‘Springfield Solutions British Grand Prix – Manchester 2012’.

Paul Walters, CEO, internationalSPORTgroup, said, “The support of Springfield Solutions Ltd, alongside that of Manchester City Council and our other event sponsors and partners, has been significant in helping the championship achieve the levels of prize money that has attracted the world’s very best players and we are very excited at the prospect of working closely with them in delivering a spectacular tournament.”

“It is testament to the increasing appeal of the event and the sport generally that Springfield Solutions, specialists in providing intelligent print and packaging solutions, have chosen to support the British Grand Prix to help deliver increased regional, national and international exposure for the company as they seek to achieve greater penetration and sales,” added Walters.

Steve Forster, Director of Springfield Solutions Ltd, added: “Our company is a fast growing Print and Packaging organisation. We aim to raise our business profile and are delighted to be title sponsor of the British Grand Prix.”

Coca-Cola enjoyed a 61 percent spontaneous brand awareness among Chinese consumers as a result of its London Olympic Games sponsorship, according to research consultancy R3.

R3’s survey of 1,500 consumers in ten cities said that the fizzy drink brand received the most awareness of all the major brands aligned with the Games and its awareness was far greater than after the 2008 Beijing Games when it was 46 percent.

R3 representative, Bella Teng said Coke’s digital marketing strategy for the Games resonated well with Chinese consumers, as did its use of swimmer Sun Yang in its major marketing campaign called “Beat of China”.  Sun Yang won China’s first-ever swimming gold medal in the 400m freestyle.

Multinational sponsors dominated consumer recall, with adidas, McDonald’s, BMW and Samsung placing after Coca-Cola in the list of top five brands for consumer awareness. {jcomments on}

 

The International Paralympic Committee (IPC) and Ottobock Healthcare, order  the Official Prosthetic, medic Orthotic and Wheelchair Technical Service Provider to the London 2012 Paralympic Games, have today extended their worldwide partnership up to and including Rio 2016.

The partnership, which was signed at the IPC Hospitality Centre next to the Olympic Park, solidifies Ottobock’s role as a dedicated partner of the Paralympic movement, helping to write sports history which is currently reaching new heights in London. 

Ottobock has been a partner to the Paralympic Games providing technical service since the Seoul 1988 Paralympic Games, and has completed approximately 10,000 repairs for athletes during Paralympic competitions since then. IPC President Sir Philip Craven and Professor Hans Georg Näder, CEO and owner of Ottobock, both emphasised the importance of their partnership, which is based on trust, shared values and vision for the future of the Paralympic Movement and sport as a driving force to promote inclusion.

Sir Philip Craven, President of the IPC said: “I am delighted that Ottobock has extended its relationship with us. They are a much valued worldwide partner of the IPC.

“Through our partnership they bring a wealth of experience and knowledge which benefits the whole of the Paralympic Movement. We look forward to working with them through to Rio 2016 and the first Paralympic Games in South America.”

Professor Hans Georg Näder emphasised that the athletes have an impact as role models far beyond sports. “With our means, the technical know-how of a global market leader and the enthusiasm shared by my employees around the world, we want to do our part to continue writing the success story of the Paralympic movement.”

Also read our Sir Philip Craven, President of IPC interview here>>