Emirates Extends Sponsorship of Golf’s DP World Tour Championship
By Community | September 3, 2012
Emirates airline has strengthened its partnership with the European Tour by renewing its sponsorship of the golf season’s grand finale the DP World Tour Championship in Dubai, medicine with a prize fund of $8 million.
The carrier will be the official airline of the European Tour’s showpiece event, to be staged on Jumeirah Golf Estates’ Earth course from November 22-25 this year, for the next three years.
The DP World Tour Championship is the climax of the Race to Dubai, which comprises 46 tournaments played across the globe to decide who will be Europe’s No.1 player. It will feature the Race to Dubai’s top 60 players, including US PGA Championship winner McIlroy, the current leader, as well as Justin Rose and Louis Oosthuizen, who lie in second and third place respectively.
“Taking into account the tremendous success of the tournament over the past few years, the benefits of extending our relationship were clear,” said Sir Maurice Flanagan, Executive Vice Chairman of Emirates Airline and Group.
Nick Tarratt, Director European Tour International, Dubai Office, added: “Emirates is a major supporter of The European Tour and we thank them for their overall support, not only here in the UAE but also across many of the overseas events on The Race to Dubai,” said Tarratt.
“For the past three years they have been one of our key sponsors at the final event on The Race to Dubai and we look forward to another three year relationship as a sponsor of the DP World Tour Championship.”