The San Francisco 49ers and SAP AG announced Monday that the world’s leading provider of business software and analytics will be a Founding Partner at the new stadium in Santa Clara. 

As part of the agreement, abortion the team’s practice facility, located directly adjacent to the new stadium, is set to be renamed the SAP Training Center.  As the team’s exclusive Business Software, Statistics and Performance Partner, SAP will support the 49ers year-round operations by enabling the organization to run better in all facets.

“SAP has an unparalleled reputation for creating world-class business software and analytics solutions,” said 49ers Chief Executive Officer Jed York.  “The 49ers are deeply committed to creating the ultimate fan experience, as we are building a stadium that embodies the best of Silicon Valley.  SAP will have an integral role in helping to achieve both of those goals.  SAP’s commitment to rename our training facility reinforces the alignment of two strong brands.”

The partnership will take the 49ers fan experience to the next level by using SAP’s expertise in analytics, mobility and real-time systems to decipher the information gathered from all digital fan touch points such as 49ers.com, Twitter and Facebook. That knowledge will help the team integrate new applications and features within the stadium on game day, and improve customer service throughout the year.

“The San Francisco 49ers are a team that knows how to win championships, and SAP is pleased to join them in delivering the ultimate experience to their fans,” said Bill McDermott, Co-CEO, SAP. “Together, we will extend the excitement of game-day with unprecedented levels of insight and intimacy.  As SAP continues to grow its presence in the Bay Area, we look forward to helping one of the region’s trophy franchises run better than ever.”

SAP will integrate innovative technologies and capabilities to help map out fan experience into the 68,500-seat stadium set to open in time for the 2014 NFL season, as well as across the 49ers business operations.  In addition to developing a statistics platform, SAP is also developing human resource (HR) systems for the franchise as well as other creative systems that have the potential to help football operations function more efficiently and effectively.

Glasgow 2014 Commonwealth Games organisers have announced RGS (UK) Ltd as Official Furniture Provider for the Games.

The company, stomach which has a strong track record with high-profile, large-scale international events, previously supplied furniture, fittings and equipment for the Athens 2004 Olympic and Paralympic Games and the Sydney 2000 Olympic and Paralympic Games, as well as the Commonwealth Games in Melbourne in 2006.

Most recently, the firm supplied stock ranging from the high Spectator Services Chairs around the Olympic Park, over 80,000 folding chairs as well as furnishing nearly 18,000 bedroom spaces in the Athletes’ Village in Stratford, the Diving Umpire chairs as well as the A&E Trolleys used at every Venue at London 2012.

RGS will be responsible for designing, prototyping, QC, procuring, shipping, and project managing the warehousing, assembly, delivery, installation, maintenance, retrieval and disposal – a complete end-to-end solution for Glasgow 2014.

As part of the contract, equipment previously used at London 2012 will be relocated for use in Glasgow alongside newly manufactured items provided across Games Venues, the Athletes’ Village, hospitality and broadcast centres.

RGS has also been recognised for its work in providing sustainable outcomes in the design and development of both products and packaging having received the London 2012 Sustainability Ambassadors Award earlier this year.

Glasgow 2014’s Chief Executive David Grevemberg said: “RGS will be providing Glasgow 2014 with 300,000 items, the vast majority of which were used at London 2012, and are currently being put into 350 shipping containers bound for Scotland.

“This is a tangible legacy from Glasgow 2014’s positive collaboration with London 2012 and we are delighted to welcome RGS to our Sponsor Family as Official Games Furniture Provider. The Group’s proven track record of supplying furniture to Olympic, Paralympic and Commonwealth Games in the past will put us in a great position to stage a fantastic athlete centred, sport focused Games in Glasgow in 2014.

“Sustainability is very high on our agenda and we are looking forward to working with a company who has previously been recognised for their work on producing sustainable outcomes from major sporting events.”

Paul Ramler, CEO RGS, said: “Following on from our work with London 2012, we are delighted to be named as Official Games Furniture Provider for the Glasgow 2014 Commonwealth Games. This prestigious event will once again provide us with the opportunity to demonstrate our abilities to successfully manage large, multi-sport events to a world-class standard with sustainable outcomes.”

Camper, health the iconic footwear brand from Mallorca, purchase Spain, has announced an alliance with the Japanese entry “Mamma Aiuto” in the Melges 32 Class.

“Mamma Aiuto” represents Japan in the Melges 32 World Series. An international team that has been competing at the highest level in 2012, with a win in Barcelona and a forth in Puerto Cervo.

Camper will act as the official footwear supplier, and the team has already sailed successfully with Camper´s “Seamar” model, already tried and tested in the Volvo Ocean Race.

Camper recently has been in the limelight with its extraordinary 2nd place finish in the Volvo Ocean Race 2011/12, a campaign managed in collaboration with Emirates Team New Zealand. In the Volvo Ocean Race, Camper with Emirates Team New Zealand not only finished with a heroic 2nd place, but also won the IWC Speed Record, and the Media Crew Member award for onboard journalism. Camper is also the official supplier and proud sponsor of Emirates Team New Zealand in the 34th Americas Cup.

Dalia Saliamonas, Director of Event Sponsorship said: “At Camper, we have such a close affinity to Japan and share a common spirit. This collaboration just makes sense, and is a nice addition to our Sailing Project Portfolio”.

Indian real estate and property development company, Homestead, has become a major sponsor of cricket in Sri Lanka.

Homestead will be the main sponsor of the country’s ICC Twenty20 World Cup squad.

Sri Lanka’s previous major cricket sponsor, Reliance Communications, became a major sponsor of the International Cricket Council and thus ended its relationship with Sri Lanka.

Homestead Chief Operating Officer, Manoj Shivastra said the company was interested in generating brand awareness in Sri Lanka because it was examining business opportunities in the country.

The deal, which was brokered by Total Sports Asia, will expire in three years.{jcomments on}

Sacramento Kings new sponsorship strategy of only allowing one-year deals has backfired as a number of sponsors have decided to leave the NBA team.

Carl’s Jr. once touted them as billionaire brothers in an ad campaign, look but now the fast food company has said that its cravings for the Maloofs are over.

“Carl’s Jr. is not seeking naming rights for the arena in Sacramento. While we have sponsored the Kings in the past, erectile we will not be renewing our team sponsorship this season,” a company statement read.

Maloofs are only offering companies one-year sponsorship deals, no long-term commitments. As a result, some of the local companies who came together in a $10 million sponsorship pledge last year are also out.

Sutter Health tells CBS13, “Our sponsorship was a business decision, and we’ve decided to apply our marketing dollars elsewhere at this time.”

The Kings will also lose sponsorship dollars from Buzz Oates Group of Companies and Synergex.

“Sponsors are looking to be associated with an enterprise that’s respected and successful,” said Assemblyman Roger Dickinson.

Dickinson blames the Maloofs’ reneged negotiations for the business backlash, the most recent after Mayor Kevin Johnson’s effort to build an arena at the railyards.

“People in Sacramento want to know that the ownership cares and is committed to Sacramento. There’s no indication that that’s the case,” said Dickinson.

Financial Transaction Services (FTS), viagra a full-service provider of electronic transaction processing services, medic announced today that it has signed a sponsorship agreement with PGA TOUR professional Robert Garrigus.

Garrigus, here the 2010 Children’s Miracle Network Classic champion, is currently ranked 20th in the FedEx Cup standings. He finished tied for tenth in the finals of the FedEx Cup TOUR Championship by Coca Cola, at East Lake C.C. (Atlanta) this past weekend (-1) .

“We are delighted to partner with Robert Garrigus,” said FTS President Brian Shanahan. “He is an exciting player to watch, from tee to green. Robert is a man of great talent, which he has worked hard to cultivate and focus. His personal story of triumph is an inspiration, and his vibrant energy is a wonderful addition to the FTS team.”

“Coming to a sponsor agreement is not always a simple decision, said Garrigus. “FTS, as a family owned company providing high quality end-to-end service in transaction processing, has a business approach I can understand. It’s a leader in its industry, and I am looking forward to a great partnership.”

FTS Director of Marketing Stephanie Levine said, “FTS takes pride in offering the best of payment transaction services, anytime, anywhere, to a very broad market encompassing both small businesses and very large corporations. The golfing fan base is well represented at each level of that market. Robert’s career will certainly be well known to fans, and we expect this sponsorship will be attractive to future clients in the fan base. ”

Sochi 2014 organizing committee have ramped up their commercial activity for the upcoming winter games by signing several partnerships. 

The US firm Jet Set sports will be in charge of hospitality and will be the Official Supplier of hospitality services and the exclusive distributor of hospitality packages in Russia. This will include hotel accommodation, meals, meeting and greeting guests and arranging transfers, distributing tickets to events and much more. 

Sead Dizdarevic, CEO of Jet Set Sports, said:  “Jet Set Sports is delighted to have the opportunity to contribute to the Sochi 2014 Winter Games. It is a great honor for us to become an Official Supplier of the Sochi 2014 Organizing Committee. Our company’s goal is to give our clients an unforgettable experience at the Games, and some amazing memories to treasure.”  

One of the biggest Russian PR agencies, CROS, was named as the new supplier in the “Public Relations Services” category and now have supplier status. Sochi 2014 has been working already with CROS for the past four years, they have just now elevated their relationship status. 

The President of CROS, Sergey Zverev said, “We are honored to become a Supplier to the 2014 Games in Sochi. We have full confidence in further successful cooperation. I am certain that 15 years of experience in the public relations sphere and a team of professionals will allow us to offer the Sochi 2014 Organizing Committee services that meet the highest standards.”  

Sochi 2014 named the Klinsk Institute for Occupational Safety and Health as the supplier in this category for the Games. This new agreement will have then in charge of developing and implementing the internal standards for the Sochi 2014 Organizing Committee, covering occupational, industrial and fire safety, and monitoring adherence to these standards. 

The Director of the Klinsk Institute for Occupational Safety and Health, Andrey Moskvichev, said, “We are pleased to be embarking on our collaboration with the Sochi 2014 Organizing Committee. This is a marvelous opportunity for us to be able to make a contribution to the first Winter Games in Russia’s history. We are developing and putting forward effective standards, which will enable us to ensure the safety of everyone involved in Sochi 2014.” 

The German company Ottobock is a leading provider of innovative technology and services for people with limited mobility and will be providing technical services for the Paralympics. The Ottoback company has been working with the Paralympics since 1988 and was just winding up their agreement with London 2012 where 80 Ottobock experts from 18 countries performed maintenance and repair services for the 4,250 athletes. 

“For almost 25 years, Ottobock specialists have repaired the equipment of thousands of athletes at Paralympic Games and other sporting events around the world. I am convinced that our experts’ experience will help properly support the Paralympic athletes at the Winter Paralympics in Sochi in 2014 and therewith contribute to the overall success of the Games.” 

One more key agreement was signed for the sponsors of the Sochi 2014 Torch relay as Coca-Cola, longtime presenter of the Olympic Games renewed its support, and insurance company Ingosstrakh teamed up with them. 

The Sochi 2014 torch relay is slated to be the longest in winter Games history and like London 2012 will be a national event. 

Dmitry Chernyshenko, president of Sochi 2014, added: “We are delighted that market leaders like Coca-Cola and Ingosstrakh are supporting the Sochi 2014 Olympic Torch Relay. Coca-Cola is not only the longest continuous partner of the Games but also one of the most loyal Partners of the Olympic Torch Relay. And thanks to Ingosstrakh we can be sure that our Relay will be reliably insured. I’m delighted that we’ve been able to assemble such a strong team!”

Rival Sheffield soccer clubs have announced a joint shirt sponsorship deal with GCIcom.

The telecommunications company has secured deals with both Sheffield Wednesday currently in the Championship and League 1 side Sheffield United.

As part of the deal the company’s logo will appear on the back of both clubs’ new home and away shirts and also on the Owls’ shorts.

SWFC commercial director Andy Daykin said: “Sheffield Wednesday has enjoyed a warm association with GCI Com for some time and this partnership is the next stage of our development with a company at the forefront of the telecommunications business.”

Sheffield United’s commercial director Steve Coakley said: “It is not the first time that both Sheffield’s professional clubs have worked together to secure a mutual sponsor and we are delighted we can do likewise with GCI Com.”

Tissot kam die Ehre zu, offizieller Sponsor der Par Coeur Gala zu sein, einer hochkarätigen Wohltätigkeitsveranstaltung, die am 20. September 2012 in der Abbaye de Collonges nahe Lyon stattfand. Gastgeber war Tissot Markenbotschafter Tony Parker, Kapitän der französischen Basketball- Nationalmannschaft und Mitbegründer der Par Coeur Association.

Die jährlich stattfindende Par Coeur Gala unterstützt verschiedene Vereinigungen, die Tony Parker am Herzen liegen. Dieses Jahr sammelt die Par Coeur Association 150’000 Euros für die Make a Wish Foundation, für die Tony Parker als Botschafter tätig ist. Diese Institution erfüllt Kindern, die unter lebensbedrohenden Krankheiten leiden, einen Wunsch.

Zu Ehren des großen Basketballspielers mit dem noch größeren Herzen hat Tissot zu diesem Anlass eine Sonderuhr lanciert, die seinen Namen trägt – die PRS 330 Tony Parker Limited Edition 2012. Dieses Modell ist unverkennbar vom Athleten inspiriert. Mit ihrem Äußeren und den dynamischen Details wie dem Streifen, der sich um Krone und Drücker zieht, vermittelt diese Uhr eine Energie, die einem professionellen Sportler gerecht wird. Und wie der Basketballspieler, der für den ultimativen Slam Dunk in die Höhe springt, wird sich dieses Modell stilvoll von der Masse abheben. Die Limited Edition trägt Tony Parkers Rückennummer 9 mit Stolz auf dem entsprechenden Index und spiegelt mit orangefarbenen Elementen die feurige Farbe des Basketballs wider.

Die Par Coeur Gala war ein unvergesslicher Abend. Ein Gastgeber wie Tony Parker, die Lancierung einer Limited Edition Uhr und all die hochkarätigen Gäste und Berühmtheiten, die zusammenkamen, um sich für den guten Zweck einzusetzen, haben diese Wohltätigkeitsveranstaltung zu einem großen Erfolg gemacht.

Seit mehr als zehn Jahren hält der zweitgrößte Lebensmittelhersteller der Welt dem SV Werder als Top-Sponsor die Treue, im vergangenen Jahr ging Kraft Foods mit den Grün-Weißen für weitere drei Jahre in die Verlängerung. Jetzt wird die Partnerschaft durch innovative Aktionen noch einmal besonders aktiviert. Partner Kraft Foods, dessen Firmenzentrale für Deutschland, Österreich und der Schweiz ist in Bremen angesiedelt ist, will den Besuch des Weser-Stadions noch attraktiver machen. “Die Verlängerung der Partnerschaft ist ein wichtiger Baustein für Werder Bremen. Schön, dass diese Zusammenarbeit auch mit Ideenreichtum und Rafinesse ausgefüllt wird. Werder konzentriert sich auf die Leckerbissen auf dem Feld. Partner wie Kraft Foods sorgen im Stadion für Genuss”, so Werders Geschäftsführer für Marketing, Management und Finanzen Klaus Filbry.

Speziell für die weiblichen Fans wird ganz Besonderes geboten. Die “Jacobs Ladies Lounge” wird bundesligaweit die erste Loge eines Fußball-Bundesligisten, die ausschließlich für Frauen offen ist. Die Generalprobe – pünktlich zum Weltfrauentag am 8. März – und der anschließende Probelauf war ein voller Erfolg. “Dass Fußball längst auch Frauensache ist, beweist die riesige Nachfrage nach einem Platz in unserer Lounge”, sagt Marco Gottschalk von Jacobs Krönung. “Das Angebot ist hochattraktiv: In einer grün-weißen Wohnzimmeratmosphäre erleben weibliche Fußballfans bei Kaffee, Kuchen die Heimspiele des SV Werder in einem ganz besonderen Ambiente.” Die “Jacobs Ladies Lounge” im VIP Bereich Ost hat 16 Plätze und ist komfortabel ausgestattet – inklusive bequemer Sofas. Cappuccino, Espresso und andere Jacobs-Spezialitäten gibt es aus der Tassimo-Maschine an der edlen Kaffeebar. Eine Portion Glück ist jedoch nötig, um von hier aus mit gleichgesinnten Frauen spannenden Werder-Fußball zu sehen: Die Karten für die “Jacobs Ladies Lounge” werden über ausgesuchte Print- und Online-Medienpartner verlost.

Doch auch männliche Fußball-Fans kommen nicht zu kurz. Die Bull’s-Eye Barbecue-Sauce, eine echte Kultmarke aus den USA, ist in der Saison 2012/2013 neuer Partner bei Werder Bremen. Dazu wird auf dem Stadionvorplatz eine 32 Quadratmeter große Bull’s-Eye Bude aufgebaut. Erstmals zu sehen war der auffällige Verkaufsstand bereits beim “Tag der Fans” am 11. August. Der unübersehbare Slogan “Echter Geschmack für echte Kerle!” zeigt sofort, wer die Zielgruppe dieses Auftritts ist. “Grillen ist ganz klar Männersache. Und deshalb positioniert sich die amerikanische Barbecue-Sauce mit ihrem typisch rauchigen Geschmack auch ganz klar als Männerprodukt – auch wenn die Saucen natürlich durchaus auch Frauen schmecken”, so Klaus Filbry. Saftige Bull’s Eye-Steaks mit der Originalsauce oder der süß-würzigen Variante sind ein kulinarischer Höhepunkt, bevor einige Minuten später die fußballerischen Höhepunkte im Stadion folgen. Neben der Bull’s-Eye Bude sieht der Kooperationsvertrag auch offizielle Barbecue-Events im Trainingslager der Mannschaft, Promotion-Maßnahmen an Spieltagen und PR-Auftritte mit Teilen der Mannschaft vor.

Die beiden neuen Top-Angebote für Frauen und Männer werden ergänzt durch weitere Maßnahmen, mit denen Werder und Kraft Foods ihre Verbundenheit und ihre gemeinsamen Ziele dokumentieren. So wird seit dem “Tag der Fans” ausschließlich in der “Werder Fan-Welt” am Weser-Stadion die weiße Tassimo T20-Maschine mit einem Designfolien-Set im Werder Bremen-Look verkauft. Außerdem ist Kraft Foods im gesamten Stadion weiterhin exklusiver Heißgetränke-Partner von Werder Bremen. Zu jedem Heimspiel verlost das Unternehmen zudem über Medienpartner jeweils zwei Eintrittskarten im VIP-Bereich inklusive Essen und Trinken. Und schon selbstverständlich ist es für Kraft Foods, das Werder-Projekt “100% Fitter Werder-Partner” zu unterstützen. “Werder Bremen verfolgt damit seit Jahren erfolgreich das Ziel, Kinder und Jugendliche von der Wichtigkeit einer ausgewogenen Lebensweise durch Bewegung und richtige Ernährung zu überzeugen”, sagt Kraft Foods-Pressesprecherin Tanja Scheil. “Dieser Ansatz deckt sich genau auch mit den Zielen von Kraft Foods, darum freuen wir uns auf die Fortsetzung dieser Zusammenarbeit.”