Sheffield Wednesday & Sheffield United Announce Joint Sponsorship Deal

By Community | September 24, 2012

Rival Sheffield soccer clubs have announced a joint shirt sponsorship deal with GCIcom.

The telecommunications company has secured deals with both Sheffield Wednesday currently in the Championship and League 1 side Sheffield United.

As part of the deal the company’s logo will appear on the back of both clubs’ new home and away shirts and also on the Owls’ shorts.

SWFC commercial director Andy Daykin said: “Sheffield Wednesday has enjoyed a warm association with GCI Com for some time and this partnership is the next stage of our development with a company at the forefront of the telecommunications business.”

Sheffield United’s commercial director Steve Coakley said: “It is not the first time that both Sheffield’s professional clubs have worked together to secure a mutual sponsor and we are delighted we can do likewise with GCI Com.”