Canada Snowboard has announced Mazda Canada as its new National Team partner through 2015, health making the highly respected car brand the official vehicle of the Canadian National Snowboard Team.

Mazda will supply the National Team with a combination of funding and vehicle use over the duration of the partnership. Mazda will also have a lead sponsor role at the upcoming FIS World Snowboard Championships this season in Quebec, adiposity Canada. 

“We are thrilled to be the official vehicle provider for the Canadian National Snowboard Team and see this as the perfect avenue to support Canadian athletes in a sport that embodies so many parallel qualities to Mazda vehicles, order ” said Krista Kelly, National Manager, Brand Communications at Mazda Canada. “Their focus and dedication to the sport is the same way we feel about Mazda vehicles, and to share that passion is a great opportunity for us.”

Known as a leader in the automotive industry, Mazda is celebrating its 44th anniversary in Canada. With the Kansei Engineering philosophy that takes into account human thoughts, feelings, and emotion, Mazda Canada has a sterling reputation for building uncompromising quality and outstanding value into every vehicle. This philosophy is integrated into the design process and final production of Mazda vehicles.

“We at Canada~Snowboard couldn’t have found a more parallel approach to our philosophy of developing athletes and programs,” said Executive Director Steven Hills. “Furthermore, we are proud to stand alongside a company that adopted the Mazda Global Environmental Charter, which includes zero landfill measure, fuel efficiency improvement, and reduction of emissions.”

Familia Camarena Tequila announced today that the company will enter a third consecutive season as an “Official Sponsor of the Phoenix Suns.”

Recently named one of the fastest growing spirits brands in the U.S. by Technomic’s Adult Beverage Resource Group, Camarena Tequila’s roster of professional sports partnerships across the nation continues to bolster brand exposure and growth. Terms of the partnership renewal with the Suns will maintain home game brand exposure, as well as English and Spanish in-game radio broadcasts during the 2011-2012 regular season.

“Our fan experience is only as good as our partners,” said Matt Wright, Vice President of Sales for the Phoenix Suns. “Partners like Camarena Tequila have added an exciting aspect to the Phoenix Suns stadium experience and we are pleased to team up with Camarena for another season at US Airways Center.”

“Partnering with the Phoenix Suns has been instrumental in generating exposure for Camarena Tequila in the Arizona market,” said Gerard Thoukis, Senior Director of Marketing for Camarena. “We look forward to another mutually rewarding season with this first-class franchise.”

Walmart will sponsor the Carrier Classic college basketball games to take place  in Mount Pleasant on Nov. 9.

The sponsorship announcement came Wednesday for the games, which will be held aboard the U.S.S. Yorktown at Patriots Point.

“With Walmart’s support we can now deliver every American’s simple message of ‘Thank you’ into the largest ever veteran’s appreciation campaign for all those who have served our country and the over 25 million active duty and veterans,” said Ken Kinnear, director for Morale Entertainment Foundation.

The men’s game will feature Ohio State and Marquette, while the women’s game pits Ohio State versus Notre Dame.

The Ultimate Fighting Championship (UFC) has agreed a partnership with Ticketmaster, denture a Live Nation Entertainment Company, vcialis 40mg to create the official ticket resale marketplace for UFC.

Fans now have the ability to buy and sell tickets to UFC live events via a secure resale platform powered by Ticketmaster technology.

The Official Resale Marketplace of the Ultimate Fighting Championship by Ticketmaster provides fans a trusted online destination where tickets for select events can be bought and sold safely. For tickets at select venues, the marketplace offers Ticketmaster’s barcode transfer technology where tickets fans purchase from resellers are verified by Ticketmaster for authenticity and then reissued with new barcodes for the buyer, guaranteeing the validity of the tickets.  This unique, proven solution continues to generate overwhelmingly positive results for fans from a number of high-profile Ticketmaster clients, including the NFL, NBA and USTA.  

“UFC is the best live event experience in the world and by partnering with Ticketmaster, our fans have a reliable, quick and convenient way to buy and sell UFC tickets,” UFC President Dana White said. “We are really excited to continue working with Ticketmaster to make buying and selling UFC tickets easier than ever.”

“UFC is one of the most forward thinking and fan-focused sports organizations in the world, and they understand that the resale market can be done better, so they are working with us to deliver the Official Resale Marketplace of UFC,” said Jared Smith, chief operating officer of Ticketmaster. “Our highest priority is to deliver the most fan-friendly ticket purchasing experience in the industry. By utilizing our technology to provide secure, convenient access to tickets, we’re able to do just that for UFC fans.”

Danish brand ECCO, a leading global manufacturer of innovative footwear, has announced that it has re-signed JB Hansen, who will compete in the brand’s newly launched Tour Hybrid model throughout 2013, his rookie season on the European Tour.

As part of this multi-year agreement, Hansen will also showcase the ECCO logo on his shirt collar and participate in company marketing initiatives. The 22-year-old Dane began his professional career on the ECCO Tour. Competing on the Challenge Tour in 2012, he recorded six top-10 finishes, including three runner-ups. Most recently Hansen placed a T2 at the season-ending Apulia San Domenico Grand Final to secure the No. 4 spot on the Challenge Tour rankings.

“The key to my performance has been the consistency of my swing and putting, which have both been really good the latter part of this season,” says Hansen. “I’ve been wearing ECCO and everything about my game has just gotten a little better, to where I’ve now earned the chance to play with the top guys.”

The first-ever classic crossover golf shoe, Tour Hybrid features a traditional leather upper design atop the award-winning Street outsole featuring the ECCO dynamic traction system (E-dts). It combines hand-crafted elegance with advanced shoemaking technologies to create a style which uniquely and seamlessly transitions from the boardroom to the car to the country club.

“JB has quickly risen to prominence on developmental tours in Europe, placing him among a number of young Danish players following in the footsteps of Thomas Bjorn,” says Jesper Thuen, ECCO Global Marketing Manager – Golf. “With his game, style and attitude, he continues to be an excellent ambassador for the ECCO brand.”

Preferred by discerning players worldwide, ECCO golf shoes are also worn in competition by Tour stars Fred Couples, Graeme McDowell, Thomas Bjorn, Thongchai Jaidee, Stuart Appleby, Bradley Dredge, Andreas Hartø, Belén Mozo and Gerina Piller.

Diamond Foods, Inc.  announced today that its Emerald brand will, once again, sponsor the final five miles of the 2012 ING New York City Marathon to reach thousands of runners and millions of spectators with Emerald’s natural energy message.

Diamond Foods has shipped extra product to the marathon to be given out to all those individuals working the race and working to get the Metropolitan New York Region back to running at full speed.

“We are happy to once again partner with the ING New York City Marathon particularly this year as New York City works hard to get back on its feet,” said Andrew Burke, Executive Vice President and Chief Marketing Officer for Diamond Foods. “Our thoughts will be with those who are working hard to rebuild and restore the entire Metropolitan New York Region from the devastating impact of Hurricane Sandy.”

Diamond’s Emerald brand products will support several activities to help runners and spectators enjoy the natural energy that Emerald brand products provide. During the race, Emerald teams will be handing out product samples and cheer cards allowing spectators to cheer on their favorite runners. When runners reach mile 22, just as they turn into Central Park at 90th Street and 5th Avenue, they will be greeted by members of the Emerald Cheer Zone welcoming them to the final miles of the race.

Emerald is also the title sponsor of several runs throughout the year including the New York Road Runners (NYRR) Emerald Nuts Midnight Run through New York City’sCentral Park on New Year’s Eve and the Emerald Across the Bay 12K over the Golden Gate Bridge, which is held each March in San Francisco and has been called the “Best Bridge Run in America” by Runner’s World magazine.

Gloucestershire Cricket Board have announced a three-year deal with Globe Sports as their official retailer supplying county kit and offering discounts to players at all levels of the game.

The agreement also includes sponsorship to assist the Board in its ongoing work developing the grass roots game.

Globe Sports sales director Rob Allan said: “We believe very strongly that investing in the youth is the future of cricket for all concerned.

We’re delighted to be able to assist the Gloucestershire Cricket Board to drive forward with the development of the game in the area. 

“We look forward to welcoming players, parents and staff from the GCB to Globe Sports and offering them the attention and service that have been the cornerstones of Globe for 25 years.” 

As part of the deal Globe Sports will issue all players who represent Gloucestershire at age group level with a discount card which entitles them to savings on cricket equipment in store. They will also be able to benefit from exclusive special offers on new kit.  The discount cards will also be issued to all clubs who are affiliated to the GCB. 

Building on the relationship with leading cricket manufacturer Gray Nicolls, Globe Sports will co-ordinate all the clothing for representative players and Cricket Board staff, as well as offering special deals to all clubs under the umbrella of the Board. 

Commenting on the agreement, Steve Silk said: “This is a fantastic deal as it will benefit every cricketer in the county from club players up to elite performance level. 

“Globe have long been established as the premier cricket retailer in the area and we are delighted to continue our association with them.”

The Australian Baseball League and the Australian Baseball Federation have agreed a deal with the Be the Influence: Tackling Binge Drinking campaign.

The campaign, which is funded by a AU$25 million government sponsorship initiative, aims to promote responsible drinking, particularly for young people.

Australian Baseball League CEO, Peter Wermuth, said he is delighted with the deal.

“The Australian Baseball League is very excited about the new partnership as it perfectly aligns with the Australian Baseball League’s goal of providing a fun, family-friendly environment at games,” he said.

Australian Baseball Federation CEO, Brett Pickett, said: “Aligning our National League and Senior National Championships with Be the Influence allows us to actively promote a positive health message to many young Australians, especially as the sport continues to grow in popularity and participation”

The Be the Influence campaign was launched in June 2012 is a part of the government’s national anti-binge drinking strategy.

The new sponsorship agreement is an alternative to alcohol sponsorship at Australian Baseball League games.

Alcohol may still be served at stadiums and events during the season.{jcomments on}

 

China’s largest and most used internet service portal, Tencent, has agreed a deal to become the latest Tier One partner of the 2014 Summer Youth Olympic Games in Nanjing.

A special ceremony was held to announce the deal, attended by high profile athletes including Chen Ruolin, China’s four-time Olympic diving gold winner.

As the official Internet Service Partner of Nanjing 2014, Tencent will develop the official website for the Games. The site’s key features will include latest news and information, results, cultural and educational activities and interactive tools and games.

Tencent is ranked among the ten most visited websites in the world and is used by an estimated 100 million Chinese people.

Liu Yian, vice-secretary of Nanjing 2014, said: “Tencent is one of the largest and most influential website companies in China and will provide the Organising Committee with the necessary tools to promote the Youth Olympic Games to a wide international audience.”

“This cooperation and shared values will enable us to deliver surprising and memorable Games for young audiences around the world.”{jcomments on}

UFC heavyweight champion Junior dos Santos may soon be donning the Nike insignia after the MMA fighter became the latest to be linked to the sports giant.

According to sources with knowledge of the situation, dos Santos is close to signing a deal with Nike, however, the deal isn’t finalized and its terms are unknown.

The news was first reported on Tuesday’s episode of “UFC Tonight” on FUEL TV. In fact, dos Santos was seen wearing a T-shirt with a large Nike logo on it during the interview.

The Brazilian champion would become the third UFC title holder to sign a deal with Nike recently. Light heavyweight champion Jon Jones and middleweight champion Anderson Silva are the others.

Dos Santos will defend his title against former champion Cain Velasquez at UFC 155 on Dec. 29 in Las Vegas.