Mazda Named Official Vehicle of Canadian Snowboard Team
November 1, 2012
Canada Snowboard has announced Mazda Canada as its new National Team partner through 2015, health making the highly respected car brand the official vehicle of the Canadian National Snowboard Team.
Mazda will supply the National Team with a combination of funding and vehicle use over the duration of the partnership. Mazda will also have a lead sponsor role at the upcoming FIS World Snowboard Championships this season in Quebec, adiposity Canada.
“We are thrilled to be the official vehicle provider for the Canadian National Snowboard Team and see this as the perfect avenue to support Canadian athletes in a sport that embodies so many parallel qualities to Mazda vehicles, order ” said Krista Kelly, National Manager, Brand Communications at Mazda Canada. “Their focus and dedication to the sport is the same way we feel about Mazda vehicles, and to share that passion is a great opportunity for us.”
Known as a leader in the automotive industry, Mazda is celebrating its 44th anniversary in Canada. With the Kansei Engineering philosophy that takes into account human thoughts, feelings, and emotion, Mazda Canada has a sterling reputation for building uncompromising quality and outstanding value into every vehicle. This philosophy is integrated into the design process and final production of Mazda vehicles.
“We at Canada~Snowboard couldn’t have found a more parallel approach to our philosophy of developing athletes and programs,” said Executive Director Steven Hills. “Furthermore, we are proud to stand alongside a company that adopted the Mazda Global Environmental Charter, which includes zero landfill measure, fuel efficiency improvement, and reduction of emissions.”