PepsiCo-Jordan has renewed its exclusive sponsorship of Jordan Football Association (JFA).

Under the deal PepsiCo-Jordan has renewed its sponsorship of JFA’s activities, clinic as well as the PepsiCo Football League for the Gifted and national football teams which fall under PepsiCo-Jordan’s support to the Prince Ali Centers. The sponsorship also positions Pepsi and Aquafina as the official beverages for JFA and the national teams. This partnership corresponds with H.R.H. Prince Ali’s belief that talented Jordanian football players are the future of Jordanian football and the cornerstone to achieving continuous sporting success on the regional, order continental and international fronts.

H.R.H. Prince Ali highlighted the significance of the support that national organizations give to Jordan’s youth and encouraging athletic talent. H.R.H. went on to express his appreciation to PepsiCo-Jordan for its continuous support to the Prince Ali Centers and Jordanian football.

This growing partnership corresponds with PepsiCo-Jordan’s recently launched Yalla Now slogan, which reflects its corporate identity and strategic direction aimed at encouraging youth to develop their hobbies and lead a lifestyle that promotes healthy competition, sportsmanship and a drive to succeed.

A significant number of national teams from different age groups were finalists in official continental leagues, which spurred and encouraged PepsiCo-Jordan to extend its support and sponsorship to the Prince Ali Centers over the past few years.

PepsiCo-Jordan will continue to support the Prince Ali Centers’ trainings and activities under this partnership, which include the annual festival, as well as all Prince Ali Centers across the Kingdom which have grown to encompass 28 Centers. PepsiCo-Jordan will also continue to sponsor all male and female national football teams within different age groups.

“Our longstanding partnership with JFA has yielded proud results, most notable of which is the success of the PepsiCo Football League for the Gifted in motivating talented football players to develop their skills and gain a competitive edge,” commented PepsiCo-Jordan General Manager Nidal Hamam.

He added: “We are confident that the upcoming matches will be very exciting and highly competitive, and we hope that they will spur the rise of new up-and-coming stars who can positively impact Jordanian football.”

FA Secretary General Khalil Al-Salem, said:“PepsiCo-Jordan has proven itself as a staunch supporter of youth and their interests, particularly in the area of sports. This year, we look forward to reaching new heights of success and unveiling fresh athletic talent across the Kingdom. On behalf of JFA, I would like to thank PepsiCo-Jordan for its unwavering commitment and for playing a positive role in this regard.” 

Brand Affinity Technologies, Inc., the experts in engaging, activating, and monetizing fans, today announced an exclusive partnership with the defending American League Champion Detroit Tigers for enhanced fan engagement services through the use of Brand Affinity’s FanPhotos service.

The Tigers will offer FanPhotos, Brand Affinity Technologies’ unique branded fan engagement platform, as an option for their fans. The Tigers join the ranks of Major League Baseball franchises that use Brand Affinity’s fan photography services.

“Tigers fans are passionate about their team and we recognize this partnership with Brand Affinity Technologies as a vehicle to provide fans with an opportunity to take with them a memory that will last a lifetime,” said Duane McLean, Tigers’ Executive Vice President, Business Operations.

“We’re baseball fans, so we’re thrilled to partner with one of baseball’s top franchises by providing a new and compelling service to make the Tigers’ fan experience the best it can be,” said Ryan Steelberg, CEO of Brand Affinity Technologies. “Our FanPhotos photography platform will further promote the team while capturing the passion and excitement fans have for Detroit baseball.”

Throughout each game, Brand Affinity Technologies photographers will be on site to capture photos of the attendees. Fans will easily be able to view, purchase and share the photos taken during the game by visiting the FanPhotos site and entering a specific code provided to them. All photographs will be branded giving the MLB franchise an opportunity to further strengthen its relationship with fans.

Professional cycling team, shop 5-hour ENERGY presented by Kenda Racing Team has confirmed its partnership for the 2013 season with Bonk Breaker, drugs the official energy bar of the US Ironman triathlon series.

Activation programs with the 5-hour ENERGY Team begin this week at the Amgen Tour of California, illness where the team will compete from 12-19 May.

“We enjoy the relationship with the 5-hour Energy / Kenda team,” said Chris Frank, Chairman & Co-CEO of Bonk Breaker.

“It’s incredibly satisfying seeing a partner like 5-hour Energy racing team winning races and achieving the hard-earned success they deserve. The team and riders have been tremendous advocates of the Bonk Breaker brand, and we consider them all to be an integral part of our ‘research’ process as we test out new flavours and products.

Frank continued, “We know the team will make an impact at the Amgen Tour of California, and we look forward to fuelling their continued success.”

Chris Frank and Bonk Breaker founder & Co-CEO Jason Winn are both elite-level athletes in their own right, who have focused on the mission to create the world’s best nutrition bars.

Based in Santa Monica, California, Bonk Breaker makes ‘freshly-baked, gluten-free, dairy-free, and soy-free nutrition bars from the finest all-natural ingredients.’ The company will provide an additional supply of its freshly-baked line-up of products to the 5-hour ENERGY presented by Kenda Racing Team while it competes at the Amgen Tour of California, which will be allocated for cycling fans.

“It’s great to have complete support this year from Bonk Breaker, with product and marketing,” said 5-hour ENERGY presented by Kenda Racing Team owner Jason Kriel, with On The Rivet Management. “The team enjoys the bars not just for the taste, but also because they are gluten free, dairy free, and soy free.”

The 5-hour ENERGY presented by Kenda Racing Team is the number 1 team on the USA Cycling National Racing Calendar team rankings.

Corporate Partners for 2013 include 5-Hour ENERGY, KENDA Tires, Devinci Bikes, SeaSucker, Vision Wheels, Full Speed Ahead (FSA), Hincapie Sportswear, Catlike, microSHIFT, Look Pedals, Fizik, Smith Optics, Chamois Butt’r, Cushe Shoes, Jagwire, Mazza Wines, Bonk Breaker, CarboRocket, Arundel, Topeak, K-Edge, Yelo Velo, GoPro, Banjo Brothers, Sockguy, Toyota and Speed Tunnel.

All corporate partnership programs and marketing support are administered by On The Rivet Management.

Liberty Mutual Insurance has agreed a deal to become the official insurance partner of test match grounds in England.

Essentially broquered the deal between Liberty Mutual Insurance Europe Limited (LMIE) and the nine Test Match Grounds.

The deal covers 2013 all domestic fixtures and international matches against Australia and New Zealand including the Investec Ashes.  As part of the deal, the LMI logo will adorn prominently at nine of the country’s most well-known cricket grounds – Edgbaston, Swalec Cardiff, Emirates International Cricket Ground Durham, Headingley, Lord’s, The Kia Oval, Emirates Old Trafford, Trent Bridge and The Ageas Bowl. 

In the UK, LMIE is a significant, multi-line product insurer split between the London Specialty Market and Commercial.   It has offices in Birmingham, Bristol, Cheltenham, Glasgow, Leeds, London and Manchester offering a wide range of mid-market Commercial products while it’s Specialty Division offers its products to the London market. 

Sean Rocks, President and Managing Director of LMIE, said: “It’s great news for both us and our broker panel that we’ve been able to sign this sponsorship deal. While we are all big cricket fans and proud to support England, from a business perspective, having the Liberty brand highly visible at the country’s top cricket grounds and in television coverage will help raise our profile considerably in the UK.” 

Nick Hoyle, Managing Director of Essentially, said: “As the exclusive commercial agents to the Test Match Grounds we continue to have a strong relationship with the Grounds and the ECB. I am thrilled to announce this new exciting partnership for what is an exciting year of cricket and we look forward to working with Liberty Mutual.”

Bettinardi Golf, maker of the highest quality precision milled putters in the world, has announced its new alliance with professional golfer Matt Kuchar, a 5-time winner on the PGA Tour who is looking to defend his 2012 PLAYERS Championship title this weekend.

With this multi-year deal, Bettinardi will be the exclusive manufacturer of Matt’s two new signature model putters.

With the proposed belly putter ban set to take effect in 2016, Kuchar’ s unique and legal arm-lock style of putting prompted renowned putter maker Bob Bettinardi to devise two different models that would be available to the general public for use. “With the recent belly putter ban, I strongly felt that the style of putting Matt uses would be the best alternative for players who struggle to putt the conventional way” said Bob Bettinardi.

The 400-gram Kuchar Model 1 is a 42-inch heel-toe weighted wide body blade that has 7 degrees of loft, 2.5 shaft offset, and features Bettinardi’s patented F.I.T. (Feel Impact Technology) Face. The putter also comes in a 350-gram, conventional-length model that’s 35 inches, has 3 degrees of loft, a 1 shaft offset and is identical to the 44.75-inch model Kuchar used to win the WGC-Accenture Match Play Championship.

Bettinardi also offers The Kuchar Model 2 as a soft, pear-shaped, face-balanced mallet that features the same specs as the Model 1 in Matt’s style, and conventional length. “We decided to offer two Kuchar Models for those that want exactly what Matt putts with, and golfers who like the look of a mallet in both Matt’s length, and conventional,” said Bettinardi.

“The reason I partnered with Bettinardi was because of my existing relationship with Bob having been to the factory, having seen how everything works, being so impressed with the craftsmanship and the ability to make changes,” said Kuchar. “Bob nailed it, and I knew he was going to. This is what I was looking for.”

KV Racing Technology announced that that GEICO will be an associate sponsor on the No. 11 HYDROXYCUT – KV Racing – SH Racing car for the 2013 Indianapolis 500.

This will be the sixth consecutive year that GEICO has sponsored a KV Racing Technology car at the Indy 500.

“KVRT and GEICO have worked closely together over the past six years and we’re excited to have them back again this year. This gives us the opportunity to maintain a relationship that is extremely important to us as a team,” said KVRT Co-Owner Jimmy Vasser. 

The No. 11 car is driven by Brazilian veteran Tony Kanaan who will be making his 201st consecutive start and his 12th Indy 500 start. Kanaan’s best finish at the Indy 500 was second place in 2004. He brought the GEICO car home to a third place finish in last year’s race and a fourth place finish in the 2011 Indy 500. 

KFC Original Recipe Boneless is to sponsor for NASCAR driver Clint Bowyer’s No. 15 Toyota at the Southern 500.

“The KFC team is thrilled to be partnering with Clint and the Michael Waltrip Racing team at Darlington this weekend, click ” said KFC Chief Marketing Officer Jason Marker. “Original Recipe Boneless has been the talk of the country for the past few weeks, and it’s exciting to be ‘riding along’ with Clint during the legendary Southern 500.”

For his part, the driver of the No. 15 Toyota is embracing the product’s catchy tagline. At some point this weekend, Bowyer is sure to look into a television camera and say: “I Ate the Bones.”

KFC launched its revolutionary new Original Recipe Boneless chicken and accompanying “I Ate the Bones” advertising campaign to respond to an increase in consumer demand for boneless menu items.

“I ate the bones,” laughed Bowyer. “I plan to say that about 100 times this weekend in Darlington. We’ve all seen the commercials on television and now we get to carry it on our car. Hopefully I’m eating some Original Recipe Boneless in victory lane Saturday night.”

The Michael Waltrip Racing driver is fifth in the 2013 standings and should be one of the favorites Saturday night.

SecurTek has strengthened its partnership with the Canadian Curling Association today by landing a Diamond Sponsorship for the 2013 Tim Hortons Roar of the Rings, presented in Winnipeg later this year.

Also known as the Canadian Curling Trials, this prestigious competition will designate the men and women athletes who will wear Canada’s colours in Sochi Russia.

The announcement was made at a gathering of some of the sport’s most enthusiastic fans at a SecurTek national conference in Charlottetown, where monitoring industry partners and dealers huddled to plan the year ahead, explains Director of Marketing Kristy Cmoc:

“It is a big deal for SecurTek. We are excited about the chance to meet the fans, a great many of which are SecurTek customers. It is an opportunity for us to make a difference for an event that is very popular among those we serve. What better way to thank them for choosing SecurTek? We are very proud.”

A sentiment echoed by Canadian curling officials, who expressed appreciation for this investment into the event’s success, according to Director of Event Operations and Media Warren Hansen:

“The Canadian Curling Association would like to extend a sincere thank-you to SecurTek for its support in the past and we are looking forward to the involvement of SecurTek with the 2013 Tim Hortons Roar of the Rings.”

The Roar of the Rings — in 1997 known as the Olympic Curling Trials — has come full circle for the province of Manitoba, as the city of Brandon hosted the first edition of the event in 1997, which yielded the Canadian representation at the 1998 Olympic Winter Games.

From SecurTek CEO Barry Rogers’ perspective, committing to a sport with strong community roots like curling is only fitting:

“Sponsoring an event like the Roar of the Rings is a good partnership for our company. We can appreciate all of the hard work, long hours and sacrifices made by team athletes to reach this level of competition and we know that the City of Winnipeg, the host committee, and its dedicated volunteers are working just as hard to extend them and the fans a world-class welcome in December.”

Power Tee have announced that Paul Lawrie has agreed to act as their Ambassador, asthma promoting them internationally.

Lawrie has many European Tour victories, Ryder Cup performances, along with his success in The Open Championship bear testimony to his talent, hard work and dedication to the game.

Paul Lawrie said: “Power Tee is the most productive and enjoyable practice aid a golfer can find in today’s driving range. This is why it is found at the best practice facilities in the world such as St Andrews, The Belfry, Wentworth Club and the superb DromolandCastle in Ireland.

“In fact, you’ll find them in 98% of the UK’s automated driving ranges as well as in facilities in 15 other countries. For this reason, if you enter a Power Tee driving range you are far more likely to find a quality practice experience than if you use a lesser range. The types of business that invest in your leisure time are more likely to hold quality range balls, a good selection of targets, friendly well managed facility and a comfortable practice and leisure environment. Why settle for less? If your driving range does not value your custom highly enough to give you the latest and best facilities, why not find a driving range that does.”

Richard Baggarley MD said: “We recognise in Paul the values we share as market leader in automation. He’s a wonderful Professional and family man with a passion for the game and its future development. He has demonstrated his commitment through the personal investment of time and money in his various foundations.

“The 5 million balls played worldwide every day from our machines bear witness to the continuing success of our innovative and award winning technology. Our devotion, shared with Paul, for growing the game of golf is clearly demonstrated by the product itself and by the consistent support of our team.”