Rado Agree Lucrative LTA Partnership

Swiss watch brand, help Rado has annunced today an Official Partnership with the LTA for the next three years.

The partnership not only sees Rado strengthen its commitment to tennis, find but will also see the brand as the Official Timekeeper of the Aegon Championships at The Queen’s Club in London, online the Aegon Classic at Edgbaston Priory Club in Birmingham and the Aegon International at Devonshire Park in Eastbourne.

Of the six grass-court tournaments on the men’s ATP Tour, the Aegon Championships (10th – 16th June 2013) and the Aegon International (15th – 22nd June 2013) are two of the most prestigious.  The Aegon Classic (9th – 16th June 2013) is a WTA International event and the Aegon International – in its 39th year – is in the top tier of tournaments in women’s tennis as a WTA Premier tournament.

Official Rado timing systems will be represented by Rado branded corner clocks and the brand will also provide clocks in public areas.

Commenting on the new partnership, Rado CEO Matthias Breschan said: “We are very proud that Rado has become an Official Sponsor of the LTA and it is fantastic that we can add this prestigious set of grass tournaments to our tennis calendar. We look forward to an exciting three years.”

Lawrence Robertson, LTA Commercial Director, said: “We are delighted to welcome Rado into the LTA’s family of sponsors. With such great history and heritage in our sport, the brand fit was an obvious one for us and it is a real honour for the LTA to be joining such a prestigious portfolio of tennis partnerships for Rado.”