MLB’s Adam Jones & Jon Jay to Endorse Protein Shakes for Forward Foods

June 6, 2013

Forward Foods, recipe LLC, the maker of the award-winning Detour bar, today announced the addition of Jon Jay of the St. Louis Cardinals and Adam Jones of the Baltimore Orioles to promote their protein shakes as part of “Team Detour”.

They also announced a partnership with Little League Baseball through Kids in the Game.  The company will help more than 300 boys and girls who may not have otherwise had the opportunity play Little League baseball this spring and summer through its “Detour for Good” program.

Detour strives to assist all athletes, from professional to recreational, achieve their nutritional and personal best. With great-tasting protein shakes and bars, Detour encourages people to make changes, large and small – to take positive “detours” – towards a healthy lifestyle.

“Having Adam and Jon join our professional athlete team is a home run, especially since we have taken the step to sponsor deserving young people in Little League Baseball this year,” said Patrick Muldoon , Chief Executive Officer of Forward Foods, which owns Detour. “In Jon and Adam, we have two solid examples of where participating in sports, putting in the hard work and choosing a healthy lifestyle can take you far in life.  Our protein shakes support dedicated athletes and it is apart of the message we share with children like those we have sponsored in Little League.”

Jay was a second-round Draft pick by the St. Louis Cardinals in 2006 and made his Major League debut on April 26, 2010.  A centerfielder, Jay is off to a great start this season as the Cardinals top all of Major League baseball with a current 38-20 record.

Another centerfielder, Jones was drafted by the Seattle Mariners in the first round of the 2003 Draft and was traded to the Baltimore Orioles in 2008. Drafted as a shortstop, Jones eventually moved his speed and athleticism to the outfield.  His career has flourished over the past five years with the Orioles and in 2012, Jones became the second-highest paid centerfielder in Major League Baseball, hit the 100th homerun of his career, set a career-high 32 home runs in a single season, and was named the Most Valuable Oriole for the second year in a row.