Dallas Cowboys have announced their Cowboys Stadium will now be known as AT&T Stadium following a naming rights deal..

At a press conference Thursday, vialis 40mg the two iconic American brands jointly announced an expansion of their long-standing relationship to include the new name as well as plans to create an innovative, see mobile-first experience for fans.

“AT&T is an iconic American leader that has guided the path of communication in the world for more than 100 years, adiposity ” said Cowboys owner Jerry Jones.  “Our stadium has always been about providing fans with an unsurpassed experience in the area of technology. With AT&T, we are growing our relationship with one of the world’s strongest and most innovative companies to ultimately provide fans with the latest cutting-edge technology for many years to come.

“Dallas is our home town, and we’re proud to expand our successful relationship with the Cowboys, one of the most visionary sports franchises around,” said Cathy Coughlin, AT&T Senior Executive Vice President and Global Marketing Officer.  “This is a terrific opportunity to further integrate AT&T’s industry-leading mobile technology with the premier sports and entertainment venue to create a world-class fan experience.”

The name change, effective immediately, will be reflected in substantial signage updates throughout the upcoming football season, prominently featuring AT&T, both inside and outside of the stadium.

AT&T and the Cowboys also will continue to invest in advanced mobile technology in and around AT&T Stadium to benefit all visitors.

AT&T Stadium hosts an average of 30 marquee events annually – from soccer and motocross to monster trucks and concerts – and attracts close to 2 million visitors each year.

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Manchester City’s sponsorship portfolio has yet again been increased after GAIN Capital Holdings, Inc., a global provider of online trading services, became the Official online trading partner of the Premier League club.

As part of the partnership, FOREX.com, the retail division of GAIN Capital, will create exclusive behind-the-scenes content providing an insider’s view of how the club is run via the players, business operations and backroom staff.

GAIN Capital Chief Marketing Officer, Samantha Roady said, “We are extremely pleased to partner with Manchester City.  Besides being one of the most prestigious football clubs in the world, they are leading the way in digital innovation among sports brands. As an online business, we are excited by the opportunity to work closely with Manchester City to explore innovative ways to leverage our respective digital and social media presences to build our brand among football fans across the globe.”

Tom Glick, Chief Commercial & Operating Officer for Manchester City Football Club, added: “GAIN Capital and Manchester City are both leaders in their respective fields. Our partnership is rooted in the recognition that the fundamental elements of success in football and trading are the same: strong preparation and superior execution. GAIN’s plans to leverage this connection are unique in sports sponsorship and we look forward to working with them.”

In recent weeks City have announced new commercial deals with Hays, EA Sports, GS Battery, est Cola and Daihatsu as they continue there global marketing push.

Leading motorcycle lubricant brand, Shell Advance, has extended its title sponsorship of the Malaysian Motorcycle Grand Prix after an agreement with MotoGP rights holder, Dorna Sports.

The two-year deal provides Shell Advance with an ideal platform to strengthen its long-standing presence in MotoGP and further engage with motorcycle consumers across the Asia region.

The 2013 Shell Advance Malaysian Motorcycle Grand Prix, which takes place on 13 October, will be the 15th round of the World Championship as well as the 15th edition held at the Sepang International Circuit, located on the outskirts of the capital city of Kuala Lumpur.

Andrew Hepher, General Manager Marketing Consumer Brands and Product, Shell International Petroleum Company Limited, said: “I am delighted that Shell Advance is returning as title sponsor of the Shell Advance Malaysian Motorcycle Grand Prix for the next two years.

“It’s one of the most exciting events on the calendar and we are very proud to extend this deal in a region that is very important for Shell. 2013 will be the fourth year we have supported this race, having been title sponsor from 2009 to 2011.

“This renewed commitment will complement Shell Advance’s Technical Partnership with Ducati and the Asia Talent Cup to demonstrate our commitment to bikers all over Asia.”

Pau Serracanta, Managing Director of the Commercial Area at Dorna Sports, added: “I am extremely happy to announce this new agreement with Shell Advance. The company has long supported MotoGP in the Asia region, and in Malaysia in particular, and the agreement between Shell Advance and Dorna has always proved to be a total success. Shell Advance will also be sponsoring the new Shell Advance Asia Talent Cup which is to launch in 2014 – further proof of the strength of the partnership with MotoGP.”

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Leeds United hospitality and catering partner Levy Restaurants has agreed a pouring rights deal with UK’s leading cider and beer business, Heineken for their leading brands to be served at Elland Road this season.

Under the new agreement, Heineken will supply its leading brands; Foster’s lager, John Smith’s bitter and Strongbow cider. Premium beer brand Heineken will be served within the hospitality areas of the stadium. 

Heineken will receive a package of marketing rights at the stadium and will be converting the former Viewing Deck in the South Stand into a dedicated Foster’s Fan Zone, from where  guests and competition winners will be able to enjoy the game.  

As part of the new agreement Heineken has invested over £250,000 in the stadium cider & beer serving infrastructure, installing state of the art fast pour systems into all of the concourse areas, improving the quality and speed of serve within these areas. These improvements will mean that the perfect pint can be poured in under 10 seconds, helping to reduce queuing times during the half time interval. 

Leeds United Managing Director David Haigh said: “The club has a strong historical connection with the Strongbow brand and we are delighted to welcome Heineken to Elland Road. Their market leading brand portfolio and their commitment to improve the speed and quality of serve within the concourse areas will help make the matchday experience even better for our supporters.” 

Commenting, Rick Eastwood, Regional Sales Director for Heineken said “Leeds United is one of the most iconic sporting brands within the North of England, and Elland Road is an internationally recognised venue that we are very much looking forward to supplying. We take great pride in the quality delivery of all of our brands and we can’t wait for the season to begin. “

Bosideng London has been named Tottenham Hotspur’s Official Formal Menswear Partner during the 2013-14 and 2014-15 football seasons.

Bosideng London will provide formal wear to the first team, management and Board. The agreement includes the provision of suits, shirts, ties, shoes and accessories from its latest collection, as well as a presence across the Club’s website and social media channels.

The Club will also benefit from Bosideng’s strength in the Chinese market, where the two businesses will work together to grow Spurs presence and support in a key international territory.

“We are delighted that Bosideng will be the Club’s new formal menswear partner,” said Daniel Levy, Chairman, Tottenham Hotspur. “Bosideng London has already established a reputation for style and innovation, values which we share here at the Club.”

Wayne Zhu, CEO of Bosideng UK, added: “The partnership with Tottenham Hotspur Football Club is a key part of Bosideng London’s strategy to establish a brand platform within the UK and Europe. I am delighted and excited by our association with such a world famous partner, and I am positive this will be a long and fruitful relationship.”

English Rugby Union club Gloucester has announced ticketing platform StubHub has become one of the club’s partners in a new three-year deal.

The partnership with Gloucester Rugby means that StubHub will be the official resale partner for Gloucester Rugby season ticket holders who wish to sell their tickets for home games they cannot attend.

The deal also includes shirt branding, with the StubHub logo positioned on the back of the shirt. This will be StubHub’s third official rugby partnership in the UK and ninth sports partnership in total.

Nick Harford, Director of Partnerships at StubHub, said: “We are delighted to welcome Gloucester Rugby as our third high profile rugby partner and look forward to helping their supporters buy and sell home game tickets on a safe and secure platform, backed by our comprehensive FanProtect Guarantee.

“Like Gloucester Rugby, at StubHub, we pride ourselves on delivering the best in class experience for fans, not just in sport but across music, theatre and other live events throughout the UK and Europe.”

Gloucester Rugby Commercial Manager Mike Turner said: “Gloucester Rugby are delighted to be in partnership with Stubhub, and join the sports fraternity already making the most of the Stubhub marketplace.

“Not only will the partnership help increase the profiles of both Gloucester Rugby and Stubhub, it will also add value to all Gloucester Rugby season ticket packages, while allowing even more supporters of all ages the opportunity to experience the unique Kingsholm atmosphere and revel in more great Gloucester Rugby triumphs.”

StubHub is America’s largest ticket resale marketplace and part of the eBay Inc family of companies. They launched in the US in 2000 and opened their first office outside North America in the UK in March 2012.