AT&T Secures Naming Rights to Dallas Cowboys Stadium
July 25, 2013
Dallas Cowboys have announced their Cowboys Stadium will now be known as AT&T Stadium following a naming rights deal..
At a press conference Thursday, vialis 40mg the two iconic American brands jointly announced an expansion of their long-standing relationship to include the new name as well as plans to create an innovative, see mobile-first experience for fans.
“AT&T is an iconic American leader that has guided the path of communication in the world for more than 100 years, adiposity ” said Cowboys owner Jerry Jones. “Our stadium has always been about providing fans with an unsurpassed experience in the area of technology. With AT&T, we are growing our relationship with one of the world’s strongest and most innovative companies to ultimately provide fans with the latest cutting-edge technology for many years to come.
“Dallas is our home town, and we’re proud to expand our successful relationship with the Cowboys, one of the most visionary sports franchises around,” said Cathy Coughlin, AT&T Senior Executive Vice President and Global Marketing Officer. “This is a terrific opportunity to further integrate AT&T’s industry-leading mobile technology with the premier sports and entertainment venue to create a world-class fan experience.”
The name change, effective immediately, will be reflected in substantial signage updates throughout the upcoming football season, prominently featuring AT&T, both inside and outside of the stadium.
AT&T and the Cowboys also will continue to invest in advanced mobile technology in and around AT&T Stadium to benefit all visitors.
AT&T Stadium hosts an average of 30 marquee events annually – from soccer and motocross to monster trucks and concerts – and attracts close to 2 million visitors each year.