KitchenAid Renews Senior PGA Championship Sponsorship Deal

KitchenAid, ailment one of America’s best-known brands of premium kitchen appliances and part of Whirlpool Corporation, has extended its presenting sponsorship of the Senior PGA Championship, an historic event in senior golf.

The sponsorship will extend through 2018, and KitchenAid will continue as the Official Home Appliance brand of The PGA of America.

The 75th Senior PGA Championship presented by KitchenAid will be held May 22-25, 2014, at Harbor Shores in Benton Harbor, Mich., with return visits to the Southwest Michigan site in 2016 and 2018. The Championship sites and dates for 2015 and 2017 will be announced at a later date.

“KitchenAid is one of the unique presenting sponsors in our industry that has exhibited both creativity and passion while embracing the tradition of this Championship,” said PGA of America Chief Executive Officer Pete Bevacqua. “We are very pleased to continue our relationship with KitchenAid. Golf fans and consumers will identify with the brand’s wonderful products while connecting to many of the legendary players of our sport.”

Under the new agreement, KitchenAid will have an expanded branding presence at the Senior PGA Championship to include several on-course activation locations, television broadcast commercial inventory, integration into the telecast, and an online presence with PGA.com.

“KitchenAid is thrilled to extend this sponsorship with The PGA of America,” said Deb O’Connor, Director of Corporate Partnerships. “Throughout the past three years, this unique sponsorship has enabled KitchenAid to reach and connect with premium consumers and we look forward to expanding this effort in the years to come.

“Hosting this prestigious Championship for multiple years provides a great showcase of the Benton Harbor community.”

Harbor Shores, in Benton Harbor, Mich. is anchored by a Jack Nicklaus Signature Golf Course and the two supporting cities of Benton Harbor and St. Joseph.  Currently, a $114 million hotel, marina, and residential real estate parcel is being developed with the hotel set to open in advance of the 2014 Senior PGA Championship.

“We are delighted to bring the Inn at Harbor Shores to the banks of the St. Joseph River,” said Jeff Noel, President of Harbor Shores.  “It is on track for a late spring opening and the Senior PGA Championship presented by KitchenAid will be the perfect setting for the grand opening,”