GAIN Capital Becomes Official Online Trading Partner of Manchester City

July 26, 2013

Manchester City’s sponsorship portfolio has yet again been increased after GAIN Capital Holdings, Inc., a global provider of online trading services, became the Official online trading partner of the Premier League club.

As part of the partnership,, the retail division of GAIN Capital, will create exclusive behind-the-scenes content providing an insider’s view of how the club is run via the players, business operations and backroom staff.

GAIN Capital Chief Marketing Officer, Samantha Roady said, “We are extremely pleased to partner with Manchester City.  Besides being one of the most prestigious football clubs in the world, they are leading the way in digital innovation among sports brands. As an online business, we are excited by the opportunity to work closely with Manchester City to explore innovative ways to leverage our respective digital and social media presences to build our brand among football fans across the globe.”

Tom Glick, Chief Commercial & Operating Officer for Manchester City Football Club, added: “GAIN Capital and Manchester City are both leaders in their respective fields. Our partnership is rooted in the recognition that the fundamental elements of success in football and trading are the same: strong preparation and superior execution. GAIN’s plans to leverage this connection are unique in sports sponsorship and we look forward to working with them.”

In recent weeks City have announced new commercial deals with Hays, EA Sports, GS Battery, est Cola and Daihatsu as they continue there global marketing push.