Bonk Breaker has become the official sponsor as well as the official energy, protein and nutritional bar of USA Cycling and the USA Cycling Team.

“I have seen firsthand the incredibly positive impact that USA Cycling has had on the growth of the sport throughout the United States,” stated Bonk Breaker Chairman and Co-CEO Chris Frank. “USA Cycling’s leadership is committed to providing cycling competitors and enthusiasts alike with terrific membership benefits, not the least of which is access to outstanding, real food nutrition like Bonk Breaker nutrition bars. We both share the philosophy that athletes at all levels can attain incredible heights through hard work and great nutrition, and we look forward to a successful partnership for many years to come.”

As part of the sponsorship, Bonk Breaker will provide product and activation at key USA Cycling events, fuel for USA Cycling teams and development camps, nutrition content and training information, and exclusive member affinity benefits.

“We are excited to have Bonk Breaker on board as a sponsor of the USA Cycling Team,” said USA Cycling President & CEO Steve Johnson. “The Bonk Breaker line of nutritional products fits extremely well with our role in developing cycling and helping people achieve their athletic goals, from the grass roots level of the sport to the elite racers.”

Bonk Breaker lists numerous cyclists and cycling teams among the Team Bonk Breaker ambassadors, including three members of the silver-medal winning women’s team pursuit at the 2012 Olympic Games — Sarah Hammer, Dotsie Bausch and Jennie Reed.

“Given our athletic backgrounds and the passion for cycling that Chris and I both share, we view our partnership with USA Cycling as a perfect extension of our roots in endurance sports and of our future growth as a company,” stated Bonk Breaker Founder and Co-CEO Jason Winn.

Racing UK will again sponsor the Glorious Goodwood Top Jockey Award it was announced today.

The leading jockey over the five-day festival, which starts on Tuesday, July 30, will receive a subscription to Racing UK, a £1,000 donation to the charity of his/her choice, and a deluxe Goodwood hamper.

As leading rider from last year’s meeting, Richard Hughes will wear the Racing UK blue and white armband for the opening race on Tuesday, the bet365-sponsored one mile and a quarter handicap.

Racing UK’s Marketing Director Clive Cottrell said: “Racing UK is delighted to sponsor the Glorious Goodwood Top Jockey award for the fourth year running – as we’re always keen to support and work with the sport’s real ambassadors.”

Georgia Southern University have announced their Athletics department will be supplied by adidas in a new five-year deal.

adidas will provide game uniforms and practice gear for Georgia Southern athletics, viagra sale along with some equipment, store such as footballs.

Uniforms will be custom designed with input from Eagle coaches and administrators.

“Adidas recognized the value of all 16 of our sports programs and committed to a comprehensive, five-year deal that includes competition and practice apparel and footwear,” said Director of Athletics Tom Kleinlein. “This landmark partnership with Adidas benefits the entire athletics department and the University and complements our relationship with the University Store. We approached this enterprise decision with regard for our current level of success and for the expectations of our exciting future.”

“Our goal at Adidas is to help athletes perform better, and we look forward to introducing the best in performance footwear, apparel and accessories to Georgia Southern and their fans,” said Mark Daniels, Director of Team Sports for Adidas America. “We’re excited to begin our partnership with the Eagles and help their student-athletes become stronger, lighter and faster.”

Heading into the 2012 season, Adidas outfitted 28 of the 124 FBS schools, including Sun Belt members Arkansas State, Florida International, Florida Atlantic, UL-Monroe and Troy. Adidas also has deals with nationally-prominent universities, like Notre Dame, Michigan, UCLA, Kansas and Louisville.

MLB franchise Oakland Athletics have agreed a partnership with the California District 57 Little League to sponsor the 2013 Inaugural Intermediate Little League World Series, tadalafil it was announced today.

Held in Liverrmore, diagnosis California from July 30 through August 5, ten teams from around the world will compete to be the World Champion in the Intermediate Division. This new division features players aged 11-13 to play an Intermediate format which includes 50-foot pitching distance and 70-foot bases, also known as “50/70”.

“The Oakland A’s have been a long time supporter of programs that help to improve the quality of life for people throughout the Bay Area,” said Dave Wetmore, World Series Tournament Director. “The A’s and their “Green Collar” style of baseball fits in perfectly with our program. We’re excited to have them on board.”

“The Little League World Series is a time honored tradition with many ties to the Bay Area,” stated Steve Fanelli, Executive Director of Ticket Sales & Operations at the Oakland Athletics. “We hope that our support of the Intermediate Little League World Series can help to create the same tradition, all while supporting today’s youth and the Tri-Valley as a community.”

The Intermediate Division began as a two-year pilot program, before becoming an official division in 2012. Little League Baseball was founded in 1939 in Williamsport, Pennsylvania

The Minnesota Sports Facilities Authority (MSFA) and the Minnesota Vikings have selected ARAMARK’s M Hospitality, cialis to provide food and beverage service in the new Multi-Purpose Stadium.

ARAMARK provides service to 13 of the 32 NFL team venues including Soldier Field in Chicago, order Illinois, Reliant Stadium in Houston, Texas, Lincoln Financial Field in Philadelphia Pennsylvania.

“ARAMARK’s M Hospitality proposal highlighted the unique and sophisticated strategies that will aid in creating an unparalleled experience in the new Multi-Purpose Stadium,” stated MSFA Chair, Michele Kelm-Helgen. “Bringing on ARAMARK early in the process will allow us to benefit from their extensive experience as we finalize the stadium’s concessions facilities.”

“We are partnering with ARAMARK’s M Hospitality to give Vikings fans a game day experience that will be like no other,” said Lester Bagley, Minnesota Vikings Vice President. “This is our next step in gathering a world class team for the new world class stadium.”

ARAMARK’s other Minnesota clients include: University of Minnesota; 3M; Hamline University; BASF; General Mills; United Health Group; and General Mills.

Global nutrition company, Herbalife has become the official shirt sponsor of Swedish football team, Hammarby Fotboll Club after a new deal with AEG Worldwide.

Herbalife will also become the club’s official global nutritional partner. This six-figure GBP deal, signed for 3.5 years until 2016, extends the reach of the existing AEG relationship with Herbalife in football – the nutrition company being the current shirt sponsor of AEG’s Los Angeles-based team, LA Galaxy.

The deal, which was brokered by AEG Global Partnerships from London, will see the Herbalife logo on all authentic and replica shirts – home, away and alternatives – to be officially revealed at the Hammarby v Paris St. Germain friendly match on Tuesday 23^rd July. Additionally, this deal will encourage more direct links between the Hammarby and LA Galaxy teams. The promotion of Herbalife products around both team stadiums and on social media will be activated and both teams will share nutritional best practices via team trainers and Herbalife’s sports nutrition experts and doctors.

The agreement also includes commitments for Hammarby to train at the StubHub Centre in the USA – home of the LA Galaxy – during the term, as well as for both teams to play one friendly game at the stadium. Additionally, as part of this new relationship, a program to share players between the teams has been established – as has recently been reported within international media, the LA Galaxy has sent three of its young players to Sweden for a training stint with Hammarby, acknowledging that it was possible the players could join the Swedish team on a loan or transfer deal.

Henrik Kindlund, CEO, Hammarby Football, said: “We are very pleased to have a sponsor who will aid further investment in our club. Herbalife is a well-known sponsor of several football clubs and we feel confident that we will have a good relationship that will benefit us both. As a team, we are already familiar with Herbalife products and are looking forward to benefitting even more from them!”

Paul Samuels, EVP, AEG Global Partnerships and Hammarby Fotboll Club Board Member, said: “This partnership with Herbalife is a massive step forward for Hammarby, signed on the eve of the team moving into its new home at the Tele2 Arena. It offers further financial muscle for the Club and importantly, offers greater synergies between both Hammarby and LA Galaxy. We’re delighted to have signed this global partnership and the fruits of it will no doubt be quickly evident.”

“We’re proud to be associated with Hammarby FC,” said Edi Hienrich, SVP and managing director of Herbalife Europe Ltd. “This agreement is part of Herbalife’s broader sponsorship program to develop authentic relationships with teams and athletes based on using nutrition to help improve performance, and at the same time, promote healthy and active lifestyles.

Scottish second tier club. Ayr United FC have announced they have re-signed shirt sponsor, Bodog, the online gaming brand, for a 3rd consecutive year.

Calvin Ayre, founder of the Bodog brand, stated: “As a rule I’m a frugal kind of guy but I do allow myself the occasional indulgence and this sponsorship has given me enormous pleasure over the years. Any Ayr supporter will tell you it isn’t easy being one of The Honest Men but now Rangers have finally made it up to our level I feel sure this will spur us on to a great season.”

Hugh Cameron, Commercial Director at Ayr United, added: “The backing Calvin and the Bodog brand have given the club over the years has been great for us. Those play-off spots look wide open this year and we hope to be there in the mix. We also had great success in both Cups recently and I can see no reason why we can’t put another run together this season.”

The Melbourne Stars have announced Dick Smith as their Principal Partner for the next two seasons of the KFC T20 Big Bash League replacing Energy Australia.

Dick Smith will be recognised as the Principal Partner of the Melbourne Stars and as the Official Consumer Electronics Partner. Its logo will appear on the front and back of the Stars playing tops, plus on all official apparel worn by the players and coaches on game day, training sessions and while travelling.

Melbourne Stars CEO Clint Cooper, said: “We believe the deal between the Stars and Dick Smith is one of the most exciting partnerships in BBL to date. Teaming up with such a vibrant and innovative company such as Dick Smith aligns perfectly with our brand.

“Dick Smith is a highly regarded company run by an experienced and proactive management team and has a national footprint; from a leveraging perspective this provide countless opportunities for the Stars.

“Together we hope to bring a fresh approach to sports sponsorship by providing members, fans and viewers more ways to get involved with our team.”

Neil Merola, Director of Marketing for Dick Smith Australia and New Zealand said: “We are excited to have the opportunity to build a relationship with the Melbourne Stars, who have a cracking player line up and an exciting season ahead. Many of us at Dick Smith are huge cricket fans and can’t think of a better team to align with Dick Smith.”

“This partnership demonstrates where the Dick Smith business is heading. We’re currently in a strong financial position and are actively looking at ways we can best leverage our presence through various community sponsorships.”