Bodog Inks Six-Figure FIBA Asia Championship Sponsorship Deal

Online gaming brand Bodog Asia have signed a major six figure sponsorship deal to cover the entire 2013 FIBA Asia Championship which will include perimeter boards and in-stadia LED advertising.

Bodog Asia will, of course, be bringing their world-famous ‘ambassadorettes’ to the games both inside and outside the stadium to ensure there is a party atmosphere at the event.

Izhar Biran, Marketing Director for Bodog Asia explained the decision: “Not only is the event on the doorstep of our HQ here inManila but it will be broadcast throughout the region with peak TV audiences expected to reach over 100 million. Very few events on the planet can offer those sort of numbers so this was an easy decision for us and we hope to bring our own brand of glamour is the Asia Championships.”

The 2013 FIBA Asia Championship will also act as the qualifying event for the 2014 FIBA World Cup to be played in Spain. The top three teams from the FIBA Asia Championship will earn the right to represent FIBA Asia at the 2014 FIBA World Cup.

The 2013 FIBA Asia Championship will be in Manila, Philippines between 1-11 August 2013.

Delaware Office of Highway Safety to Title Sponsor Nascar’s Drive Sober 150

The Delaware Office of Highway Safety and Dover International Speedway have announced a new partnership that will see the state office become the title sponsor for the newly branded “Drive Sober 150” NASCAR K&N Pro Series East race, buy buy | which takes place on Friday, mind Sept. 27.

Throughout the Sept. 27-29, 2013 race weekend at the Monster Mile, the Delaware Office of Highway Safety (OHS) will promote traffic safety, with a special focus on the dangers of impaired driving and the importance of not getting behind the wheel while under the influence. 

“This fall we are excited to expand our Drive Sober campaign with the sponsorship of the NASCAR K&N Pro Series East race,” said Jana Simpler, director for the Office of Highway Safety. “Our partnerships with Dover International Speedway and NASCAR teams have helped to share our messaging with a dynamic audience we otherwise could not have reached on our own. We are thankful for the partnerships and support we receive from the Speedway and the racing community.”

The OHS presence isn’t a new one at the Speedway, as it has been a track partner with a large interactive exhibit in the track’s FanZone on race weekend, promoting everything from the importance of buckling your seat belt to driving sober. Planned activites at the race this year include driver autograph sessions, a Designated Driver tent, games using fatal vision goggles and much more.

The Delaware Office of Highway Safety has also previously served as the primary sponsor on J.J. Yeley’s No. 36 Tommy Baldwin Racing (TBR) Chevrolet, and will continue to partner with TBR in the “AAA 400” NASCAR Sprint Cup Series race on Sept. 29. OHS is also expanding its partnerships to include primary sponsorship of Ben Kennedy in the No. 96 Ben Kennedy Racing Chevrolet for the “Drive Sober 150” NASCAR K&N Pro East Series race, and Regan Smith in the No. 7 JR Motorsports Chevrolet for the Sept. 28 NASCAR Nationwide Series race. 

“We’re thrilled to have the Delaware Office of Highway Safety promoting this very important message throughout race weekend,” said Michael Tatoian, executive vice president and COO of Dover Motorsports, Inc. “The Office of Highway Safety does so much great work in our state to make our roadways safer, and the ‘Drive Sober 150’ gives them the chance to spread that message on a national level too.”

PepsiCo to Become Founding Partner of 49ers’ Levi’s Stadium

The San Francisco 49ers have inked a deal with PepsiCo for the soft drink giant to become a founding partner for the NFL franchise’s new home, Levi’s Stadium.

According to SportsBusiness Daily PepsiCo will be the official and exclusive non-alcoholic beverage and snack provider for the 49ers when the new facility opens in August 2014.

They will also have branding on the North fan deck in the upper deck spanning the length of the end zone.

PepsiCo starting this season received exclusive marketing rights for the 49ers, including mobile, TV and digital assets and local media and retail opportunities. The deal covers all PepsiCo brands, including Pepsi, Quaker, Gatorade and Tropicana.

The Californian team have already signed eight founding partners and expect to sign two more deals at that level, according to team PR Director Bob Lange.

The other seven founding partners are Dignity Healthcare, Violin Memory, Brocade, SAP, Anheuser-Busch and Yahoo. 

{jcomments on}

Adams Thermal Systems to Sponsor Canton Cycling Classic

Adams Thermal Systems has signed on as a key sponsor of the Canton Cycling Classic, allergy part of The 2013 Flyover Championship Race Series.

A leading Canton employer, discount Adams Thermal Systems is a manufacturer of engine cooling systems for on- and off-highway vehicles. 

“We are excited to have Adams Thermal Systems’ valuable support for the CCC, medicine ” said Jason Engle, CEO of Sioux Falls’ Legacy Electronics and promoter of the Canton Cycling Classic. “As a local employer, their involvement helps us bring the CCC to fruition and anchor it as a premier race in the Midwest. Their participation further demonstrates their commitment to our community and to attracting more racers to our event.”

Mike Adams, CEO of Adams Thermal Systems, added, “We recognize that the Canton Cycling Classic is a tremendous opportunity for our community and for this region. We look forward to watching this event grow as more and more people become excited about competitive cycling!”

NCAA Renews Ticketing Partnership with PrimeSport

Ticketing platform PrimeSport has announced today it has extended its partnership for the eighth straight year with the National Collegiate Athletic Association (NCAA) as the official ticket and hospitality package provider for select NCAA championships. 

The championships include the NCAA Men’s Final Four, NCAA Women’s Final Four, NCAA Men’s College World Series, NCAA Women’s College World Series and NCAA Men’s Frozen Four. Through its relationship with the NCAA, PrimeSport can offer guaranteed seat locations, official hospitality and the assurance of buying directly from the NCAA’s only approved ticket and hospitality package provider.

“Our relationship with the NCAA allows us to offer fans a unique, hassle-free experience that they can’t find anywhere else,” said Sam Soni, president of PrimeSport. “We look forward to continuing our partnership with the NCAA to help enhance their events and contribute to the overall experience for college fans.”

As part of the partnership, PrimeSport will continue to offer The NCAA Experience official ticket, VIP pregame hospitality, and travel packages for fans and groups looking for a VIP experience at each NCAA event. 

PrimeSport will also continue to manage the Official NCAA Ticket Exchange for select NCAA championships including the NCAA Division I Men’s Basketball Tournament, NCAA Men’s Final Four, NCAA Women’s Final Four and NCAA Men’s Frozen Four. The NCAA Ticket Exchange allows college fans to buy and sell official tickets online in a convenient, safe, and guaranteed environment. 

“Our priority is to provide fans with the best possible experience at our NCAA championships and to ensure that they have a safe and reliable process to access tickets to our events,” said Josh Logan, director of ticketing at the NCAA. “We have a long standing relationship with PrimeSport and trust its history of delivering premier access to NCAA events through a variety of ticket, VIP hospitality and travel package offerings.”

Heathrow Express to Sponsor Premiership Rugby’s London Double Header

Premiership Rugby has announced that Heathrow Express has become a key partner of the London Double Header.

The showpiece start to the season is in its tenth year and will see a packed Twickenham during the opening weekend of the 2013 / 2014 Aviva Premiership Rugby Season. On 7 September, London Irish will take on Saracens at 2pm followed by London Wasps v Harlequins at 4.30pm.

Keith Greenfield, Managing Director of Heathrow Express, the premium express train service operating between Heathrow and Central London said: ‘We are delighted to be on board with Premiership Rugby to support the exciting kick off to the new season. The countdown to the World Cup has begun and as the fastest link between London and Heathrow, we look forward to making sure fans and players arrive on time for one of the biggest sporting events in UK history.”

“Premiership Rugby is delighted that Heathrow Express is investing in rugby. Heathrow Express’ two year commitment shows how the growth of professional club rugby is attracting strong brands which see the benefits of aligning themselves with rugby in order to grow their profile amongst a similar audience,” said Dominic Hayes, Commercial Director at Premiership Rugby.

“It’s the tenth time the London Double Header has kicked off the Aviva Premiership Rugby season and the fixture is now a firm favourite in the London rugby calendar with over 60,000 fans coming to Twickenham year after year.”

AmenZone Fitness Partners with Billy Boat Motorsports for Four ARCA Races

Workout specialists AmenZone Fitness has agreed a partnership with Chad Boat and the Billy Boat Motorsports team for 4 races in ARCA competition in 2013, health starting with the ModSpace 150 at Pocono International Raceway on August 2. 

“I am excited to have AmenZone as a partner on our team. Their training style promotes a natural workout that uses body strength, tires, and movement to stay fit. Fitness plays an important role in racing, and the AmenZone high energy workout gets results,” said Chad.

After a 5th place finish at Chicagoland Speedway, Chad will be looking to have the #84 at the front at Pocono. “We had a great run at Chicago, actually running better than we finished, but you always want to do better. My goal is to put the Billy Boat Motorsports Toyota in victory lane, and I think we have the team that can do that.”

The ARCA ModSpace 150 will be broadcast live on SPEED on Friday, August 2.

Chicago Bears Inks New Mattress Provider

Bedding provider Tempur Sealy International, stuff Inc., ailment through their Tempur-Pedic brand has announced a partnership with Chicago Bears.

The brand will also be the Mattress Provider of the Chicago Bears Training Camp. The company will outfit players’ training camp dorm rooms with 125 Tempur-Pedic king-sized beds to ensure they get deep, allergist restorative sleep at night and perform at their best by day on the field.  

“At Tempur-Pedic, we like to say ‘you are how you sleep’ because all of us need a good, relaxing rest to prepare for the day ahead and be our best selves physically and mentally. We’re pleased to provide the Chicago Bears players with a comfortable place to sleep after a hard day of practice so they can be at peak performance throughout training camp,” said Rick Anderson, EVP and President, Tempur-Pedic North America, LLC.

“Tempur-Pedic is the ideal partner to ensure our athletes have the extra edge of a better night’s sleep. Training camp is an important time for our team to prepare for the season. We want our players and coaches to have the best resources available and these beds will be an incredible upgrade from standard dorm room beds. We are grateful to Tempur-Pedic for their support of the Bears,” said Chris Hibbs, Chicago Bears Vice President of Sales and Marketing.

{jcomments on}

Golfer Sam Torrance Renews Endorsement Deal with John Letters of Scotland

Equipment brand, viagra John Letters of Scotland has extended its partnership with European Senior Tour golfer Sam Torrance OBE.

43 time winner Torrance signed a multi-year extension with Scotland’s finest club maker at The Senior Open Championship at Royal Birkdale, generic where he was sharpening his skills with the Master Model irons ahead of the British major championship.

“I am delighted to be re-signing with John Letters. I have forged a great relationship with John Andrew the Managing Director; he has endless enthusiasm for golf and I am very confident in his ability to produce world class golf equipment” said the eight-time Ryder Cup player and victorious European Ryder Cup Captain.

The agreement will see the 59 year Old Scotsman continue to play and promote John Letters equipment, and work closely with the company in research and development to produce world class golf clubs that make the game easier.

“We are lucky to have such a supporter of the brand. Sam is a legend and great to work with, so we had no hesitation in re-signing him. We work closely with him in R&D to produce equipment that golfers can use and improve their game” commented John Letters Managing Director, John Andrew.

Torrance signed his first ever professional contract with Letters in 1961 and then went back to his roots first re-signing with the brand 40 years later in 2011. 

“I can think of no one better to work with” added the John Letters chief. “With a 95 year history of craftsmanship within the game, few can  rival the track record of clubmaking achievements of John Letters; reportedly winning the British Open more than any other club maker.”

MetLife Agrees PGA Tour Partnership

MetLife, medstore Inc., sale a leading global life insurance provider has become an Official Marketing Partner of the PGA TOUR and Champions Tour. 

The four-year agreement, medstore which runs through 2016, gives MetLife the designations of “Official Life Insurance Company of the PGA TOUR and Champions Tour” and “Official Aerial Coverage Provider of the PGA TOUR.”

“We are very pleased to announce this official relationship with MetLife, which has been associated with the PGA TOUR for ­­­over 20 years through the wonderful aerial television coverage provided by the MetLife blimps,” said Jay Monahan, Chief Marketing Officer for the PGA TOUR. “We look forward to working closely with MetLife to build upon this history and expand its involvement with the TOUR and our tournaments.”

The MetLife blimps are scheduled to provide coverage at 29 tournaments this season. Since 1987, tournament coverage from the MetLife blimps has been a staple of PGA TOUR telecasts on CBS, NBC and now Golf Channel. Today, the Snoopy One and Snoopy Two blimps combine to cover more than 80 sporting and news events per year, logging roughly 120,000 miles in travel.

“MetLife seeks opportunities to connect with our target audiences around the world, and one engaging way to do so is through sports,” said Richard Hong, vice president of global brand & marketing, MetLife. “The PGA TOUR is truly international, with approximately 80 members of the TOUR now coming from outside the US, and over 800 telecasts of TOUR events being shown around the world this year alone.  Those broadcasts reach millions of golf fans in many countries where MetLife is a growing enterprise, making the relationship a natural fit.”