Toyota Inks New Deal to Remain Official Vehicle of Indianapolis Colts
August 6, 2013
Japanese automobile manufacturer Toyota has signed a new extended five-year deal with NFL franchise, Indianapolis Colts.
To commemorate this ongoing partnership and the automaker’s continued status as the “Official Vehicle of the Indianapolis Colts,” Toyota is presently constructing a new concourse at Lucas Oil Stadium.
Toyota has a large manufacturing presence in Indiana, with a plant in Princeton (Gibson County) that produces the Highlander, Sienna and Sequoia. The Toyota Camry is assembled in Lafayette by SIA. Toyota directly employs more than 4,500 people in the Hoosier state, with an additional 12,900 local jobs affected indirectly.
The Toyota Concourse is located at the northwest corner of the stadium. It will make its public debut at the August 11 pre-season contest between the Colts and the Buffalo Bills.
The concourse’s interactive elements include: a video walls showing Indiana factory highlights and running vehicle footage; a 2013 Toyota Highlander static display with digital wheel stand; a pair of 6-D monitors featuring Toyota products and Colts’ players; and an interactive player wall which also showcases the region’s 11 Central Indiana Toyota dealers.
“We are very excited to be continuing our relationship with the Colts,” said Kevin Fletcher, General Manager of the Chicago Region for Toyota Motor Sales, U.S.A., Inc. “The Toyota Concourse celebrates the company’s numerous vehicles, as well as our hard-working manufacturing Associates and dealer partners in the state of Indiana.”
“We are proud to continue our relationship with Toyota,” said Jay Souers, Senior Vice President of Sponsorship Sales for the Colts. “With Toyota vehicles being built in Indiana, it makes sense this brand be associated with Indiana’s own Indianapolis Colts.”