AmenZone Fitness Partners with Billy Boat Motorsports for Four ARCA Races

Workout specialists AmenZone Fitness has agreed a partnership with Chad Boat and the Billy Boat Motorsports team for 4 races in ARCA competition in 2013, health starting with the ModSpace 150 at Pocono International Raceway on August 2. 

“I am excited to have AmenZone as a partner on our team. Their training style promotes a natural workout that uses body strength, tires, and movement to stay fit. Fitness plays an important role in racing, and the AmenZone high energy workout gets results,” said Chad.

After a 5th place finish at Chicagoland Speedway, Chad will be looking to have the #84 at the front at Pocono. “We had a great run at Chicago, actually running better than we finished, but you always want to do better. My goal is to put the Billy Boat Motorsports Toyota in victory lane, and I think we have the team that can do that.”

The ARCA ModSpace 150 will be broadcast live on SPEED on Friday, August 2.

Chicago Bears Inks New Mattress Provider

Bedding provider Tempur Sealy International, stuff Inc., ailment through their Tempur-Pedic brand has announced a partnership with Chicago Bears.

The brand will also be the Mattress Provider of the Chicago Bears Training Camp. The company will outfit players’ training camp dorm rooms with 125 Tempur-Pedic king-sized beds to ensure they get deep, allergist restorative sleep at night and perform at their best by day on the field.  

“At Tempur-Pedic, we like to say ‘you are how you sleep’ because all of us need a good, relaxing rest to prepare for the day ahead and be our best selves physically and mentally. We’re pleased to provide the Chicago Bears players with a comfortable place to sleep after a hard day of practice so they can be at peak performance throughout training camp,” said Rick Anderson, EVP and President, Tempur-Pedic North America, LLC.

“Tempur-Pedic is the ideal partner to ensure our athletes have the extra edge of a better night’s sleep. Training camp is an important time for our team to prepare for the season. We want our players and coaches to have the best resources available and these beds will be an incredible upgrade from standard dorm room beds. We are grateful to Tempur-Pedic for their support of the Bears,” said Chris Hibbs, Chicago Bears Vice President of Sales and Marketing.

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Golfer Sam Torrance Renews Endorsement Deal with John Letters of Scotland

Equipment brand, viagra John Letters of Scotland has extended its partnership with European Senior Tour golfer Sam Torrance OBE.

43 time winner Torrance signed a multi-year extension with Scotland’s finest club maker at The Senior Open Championship at Royal Birkdale, generic where he was sharpening his skills with the Master Model irons ahead of the British major championship.

“I am delighted to be re-signing with John Letters. I have forged a great relationship with John Andrew the Managing Director; he has endless enthusiasm for golf and I am very confident in his ability to produce world class golf equipment” said the eight-time Ryder Cup player and victorious European Ryder Cup Captain.

The agreement will see the 59 year Old Scotsman continue to play and promote John Letters equipment, and work closely with the company in research and development to produce world class golf clubs that make the game easier.

“We are lucky to have such a supporter of the brand. Sam is a legend and great to work with, so we had no hesitation in re-signing him. We work closely with him in R&D to produce equipment that golfers can use and improve their game” commented John Letters Managing Director, John Andrew.

Torrance signed his first ever professional contract with Letters in 1961 and then went back to his roots first re-signing with the brand 40 years later in 2011. 

“I can think of no one better to work with” added the John Letters chief. “With a 95 year history of craftsmanship within the game, few can  rival the track record of clubmaking achievements of John Letters; reportedly winning the British Open more than any other club maker.”

MetLife Agrees PGA Tour Partnership

MetLife, medstore Inc., sale a leading global life insurance provider has become an Official Marketing Partner of the PGA TOUR and Champions Tour. 

The four-year agreement, medstore which runs through 2016, gives MetLife the designations of “Official Life Insurance Company of the PGA TOUR and Champions Tour” and “Official Aerial Coverage Provider of the PGA TOUR.”

“We are very pleased to announce this official relationship with MetLife, which has been associated with the PGA TOUR for ­­­over 20 years through the wonderful aerial television coverage provided by the MetLife blimps,” said Jay Monahan, Chief Marketing Officer for the PGA TOUR. “We look forward to working closely with MetLife to build upon this history and expand its involvement with the TOUR and our tournaments.”

The MetLife blimps are scheduled to provide coverage at 29 tournaments this season. Since 1987, tournament coverage from the MetLife blimps has been a staple of PGA TOUR telecasts on CBS, NBC and now Golf Channel. Today, the Snoopy One and Snoopy Two blimps combine to cover more than 80 sporting and news events per year, logging roughly 120,000 miles in travel.

“MetLife seeks opportunities to connect with our target audiences around the world, and one engaging way to do so is through sports,” said Richard Hong, vice president of global brand & marketing, MetLife. “The PGA TOUR is truly international, with approximately 80 members of the TOUR now coming from outside the US, and over 800 telecasts of TOUR events being shown around the world this year alone.  Those broadcasts reach millions of golf fans in many countries where MetLife is a growing enterprise, making the relationship a natural fit.”

New England Patriots Reveal Alex and Ani Sponsorship

NFL franchise New England Patriots has announced a partnership with Rhode Island based lifestyle brand Alex and Ani, LLC.

As part of the deal Alex and Ani will be official title sponsors of the Patriots Cheerleaders. 

The partnership will be also be communicated via fixed in-stadium signage, team related social media, online media, branding and charitable efforts throughout Gillette Stadium. Through the partnership, Alex and Ani will be integrated into the fabric of both teams’ marketing efforts. In addition, an Alex and Ani retail store will open later this year at Patriot Place in Foxborough.

Following Alex and Ani’s success with branding professional sports teams’ cheerleader and dancer uniforms, the Patriots Cheerleaders will be sporting the Alex and Ani logo on all their warmup suits and select uniforms.

“Working with the New England Patriots and the Kraft family is a natural fit for our company as we continue to grow into an elite American brand,” stated Alex and Ani CEO Giovanni Feroce.

“It is always exciting for us to form new partnerships with New England-based companies,” said Patriots President Jonathan Kraft. “Alex and Ani’s connection and commitment to the state of Rhode Island and the New England region make them a natural partner.”

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Great Clips Expands Sponsorship of Hendrick Motorsports’ Kasey Kahne

Great Clips Inc. has expanded its sponsorship of Hendrick Motorsports and the team’s No. 5 Chevrolets driven by Kasey Kahne in the NASCAR Sprint Cup Series.

The agreement, medicine | which covers the 2014, prostate 2015 and 2016 seasons, secures primary sponsorship of the No. 5 Chevrolet SS race cars for 10 events annually. Great Clips, which joined Hendrick Motorsports as a corporate partner in 2012, also will be a major associate sponsor of the No. 5 team throughout each of the next three seasons.

Great Clips will be featured on Kahne’s Chevrolet this weekend at Indianapolis, marking the second of three scheduled primary races for the company in 2013. The world’s largest salon brand also will be the primary sponsor at New Hampshire on Sept. 22.

“We are very proud to have Kasey drive the No. 5 for Great Clips,” said Terri Miller, vice president of marketing and communications for Great Clips. “On behalf of all of our corporate staff, franchisees and stylists, Kasey has become a special member of our family over the years. He has brought great value to our brand and helped our system grow. Being a partner of Hendrick Motorsports is truly an honor as we share the same values, integrity and passion to win.”

Kahne, 33, has earned 15 career victories and 26 pole positions in Sprint Cup competition. Driving a No. 5 Great Clips Chevrolet SS, the Enumclaw, Wash., native won March 17 at Bristol, Tenn., and is in contention for his second consecutive Chase for the NASCAR Sprint Cup berth since joining Hendrick Motorsports last season.

“The people at Great Clips have been committed to NASCAR as a marketing platform for many years,” said Rick Hendrick, owner of Hendrick Motorsports. “They continue to see a great return on investment, and we’re focused on continuing that trend by performing at a high level on the racetrack while delivering business wins. Great Clips is a terrific partner, and we look forward to building on the success we’ve already had together.”

Great Clips, which has more than 3,000 locations and nearly 30,000 stylists throughout the United States and Canada, has a long history with Kahne. Since 2003, the company has supported his efforts as both a driver and car owner across multiple racing series.

“I’m happy to see Great Clips make a long-term commitment to the No. 5 team,” Kahne said. “I’m thankful for the support they’ve provided throughout my career, and I look forward to representing them for years to come. Bristol was our first Sprint Cup win together, and everyone on the team expects to deliver many more.”

NVC Lighting Partners with FINA to Title Sponsor Diving World Series

International Swimming Federation, prostate FINA has signed a four-year sponsorship agreement with NVC Lighting.

Under the terms of the agreement, discount NVC Lighting is named as the title sponsor of the FINA Diving World Series from 2014-2017. The signing took place today in Barcelona (ESP) during the 15th FINA World Championships.

The FINA President Dr. Julio C. Maglione (pictured left) expressed his satisfaction with this partnership: “The FINA Diving World Series is one of the top-level annual events organised by our International Federation, and this association with NVC will definitively enhance the exposure and profile of the competition.”

Mr Changjiang Wu (pictured right), president of NVC said, at the signing ceremony in Barcelona: “Sportsmen and women consistently exhibit qualities of perseverance, integrity and a passion for continuous improvement.  These are values that coincide closely with the values of NVC.”

NVC is the largest lighting manufacturer in China, and is expanding rapidly in Europe, Asia, Africa and Latin America. In China NVC employs over 10,000 staff across six main sites. NVC’s product range includes lighting for almost all applications, including lighting for residential, commercial, industrial, sports and exterior projects.

In sponsoring the FINA Diving World Series, NVC is continuing its long-standing association with major sporting events. In particular, NVC was the official lighting supplier to the 2008 Beijing Olympics and the 2010 Guangzhou Asian Games.

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Football Conference Announces Skrill as New Title Sponsor

The Football Conference has announced global online payment company Skrill a new Title Sponsor for the next three seasons.

The newly named leagues will now be known as The Skrill Premier, viagra order The Skrill North and The Skrill South.

Brian Lee, pills Chairman of the Football Conference commented on the signing of contracts “With the new season fast approaching, we are pleased to welcome Skrill. Patience has been the key element throughout negotiations by those members of the Board tasked with finding a new Title Sponsor. Everyone at the Football Conference has been confident one would be secured.

“Throughout the whole process, the most important factor was to make the right decision, not only to safeguard all that is good about our competition but the chosen sponsor possesses the qualities we seek after a long line of previous trusted partners.

“We were mindful we needed a company displaying an image and work ethos which suits the modern game, our clubs and their sponsors, whilst not forgetting our ever growing number of supporters. We sincerely believe we have found such a company in Skrill. May I personally welcome them on behalf of our membership.” 

On behalf of Skrill, Siegfried Heimgaertner, President and CEO Skrill Group was enthusiastic to be joining such a well known brand in the English game. He said: “At Skrill we believe in bringing access and opportunities to our customers. Whether it’s paying businesses or transferring funds to family and friends our service is quick and great value for money – the two things that we think embody the Football Conference.

“By teaming up with the Football Conference we want to bring non-league football to more fans and enable them to support and access their local team in new and exciting ways. In our view the Football Conference is the most dramatic league in the UK and we are proud to be its title sponsor for the next three seasons.” 

Skrill is headquartered in London and has a customer base worldwide in excess of 35million.

GAC Extends Title Sponsorship of ITTF World Tour to 2015

Guangzhou Automobile Group Co., Ltd. (GAC Group) has renewed its title sponsorship of the International Table Tennis Federation (ITTF) World Tour until 2015 following a new deal with ITTF’s marketing arm, TMS International.

The partnership between the ITTF and GAC Group dates back to 2011, from when GAC Group was the Title Sponsor of the 2011 World Table Tennis Championships, and then the 2012 ITTF World Tour. 

General Manager of GAC Group, Mr Zeng Qinghong, commented on the deal: “Table Tennis is a very competitive and intellectual sport, with a strong foundation amongst the public. The World Tour is a top ITTF Event that not only provides a stage for athletes to prove themselves, but is also a platform that promotes international friendship and understanding.”

“This is a wonderful opportunity for GAC Group to showcase our company’s brand and culture on the world stage,” added Mr Zeng.

ITTF President Mr Adham Sharara also gave his thanks to GAC Group in his speech, saying: “We are very happy to be here today on this historical day to mark the extension of a long term collaboration between ITTF and GAC Group. We would like to thank GAC Group for their support, and we are sure that this partnership will be beneficial to GAC Group in helping them establish themselves as an international brand.”

“ITTF has a special relationship with the city of Guangzhou,” added Mr Sharara. “Guangzhou has organized many top level events for the ITTF, and both the current and previous Mayors of Guangzhou are very good players. Hence, the ITTF is delighted to have a relationship with a top Guangzhou company and to extend the relationship with Guangzhou city.”

With 11 stops already successfully organized earlier this year, the GAC Group 2013 ITTF World Tour continues next in Brazil, from 8 to 11 August 2013.

BT Sport Reveal New Sponsorship Deal with Scottish Rugby Teams

BT Sport, pills a subsidiary of BT Group, has announced a new four-year sponsorship deal with Scottish Rugby and will feature as the shirt sponsor of the Glasgow Warriors and Edinburgh Rugby.

The new sports channels’ distinctive logo will be displayed on the front of both clubs’ shirts as they compete in the RaboDirect PRO12 and Heineken Cup.

This new landmark partnership with BT will see BT Group and BT Sport promoted at Scotstoun Stadium and Murrayfield Stadium.

The innovative new partnership will commence from August and runs until 2017.

Marc Watson, chief executive of TV for BT Retail, said: “We are very pleased to invest in Scottish Rugby with this sponsorship, which allows BT and BT Sport to demonstrate a commitment to supporting the game north of the border. This is part of our long term commitment to rugby, where we see great growth potential in the coming years.

“BT Sport will be the home of the Aviva Premiership, showing all 69 live games and live action from the JP Morgan Sevens. We will also be showing live coverage of the French Top 14 competition.”

Mark Dodson, chief executive of Scottish Rugby, said: “We’re absolutely delighted to have BT and BT Sport on board for the next four years. This partnership has been many months in the making and it’s been gratifying to have concluded it ahead of the BT Sport channels launching.”

BT Sport will show all 69 live games from the Aviva Premiership for four years from the start of the 2013/14 season. It will also show the JP Morgan Asset Management Sevens for four years, as well as two live matches a week from the French Top 14 league.