Pep Guardiola Becomes New Face of Adidas
August 15, 2013
Bayern Munich manager Pep Guardiola has become adidas’ latest ambassador after signing a deal to be the global face of the brand.
The former Barcelona manager will front this season’s Adidas UEFA Champions League campaign, Gamedayplus.
Guardiola said: “It is with great pride that I have signed with adidas as one of their ambassadors. Adidas have an amazing heritage but at the same time they are also proud to be at the cutting edge of football and these are two qualities that I really admire.”
Adidas have an extensive portfolio in football. They are the official sponsors of some of the world football’s prestigious tournaments like the FIFA World Cup, the FIFAConfederations Cup, the UEFA Champions League, the UEFA Europa League and the UEFA European Championships.
Also, they are the sponsors of major clubs like Real Madrid, Chelsea, AC Milan and of course Bayern Munich as well. Apart from that, the German company is associated with some of world’s best footballers at the moment including Lionel Messi, Gareth Bale, Dani Alves, Oscar, Xavi, Karim Benzema and Bastian Schweinstegier.