NFL’s Richard Sherman to Endorse CenturyLink
August 15, 2013
CenturyLink, Inc. have announced the company has secured an endorsement deal with Richard Sherman, a cornerback for the Seattle Seahawks.
The one-year contract will position Sherman as the spokesperson for the CenturyLink High School Athlete of the Week program as well as for the company’s upcoming marketing campaign hitting the Seattle market this fall.
Sherman, a Stanford alumnus, was the fifth round draft pick for the Seahawks in the 2011 NFL draft and was named First Team All-Pro cornerback in 2012.
The CenturyLink High School Athlete of the Week program, presented in partnership with the Seattle Seahawks, launched Aug. 13. Each week, Sherman will feature a single Washington State high school fall sports athlete, recognizing him or her for outstanding performance both on and off the field.
“Richard Sherman has exemplified a deep commitment to the communities around him, especially with respect to children and education,” said Rich Karlis, director of sponsorships for CenturyLink. “We are looking forward to partnering with Richard as we continue to strive to enrich educational experiences through programs like the High School Athlete of the Week.”
“I couldn’t be more excited to join forces with CenturyLink to help bring awareness around the incredibly talented youth we have here in the state of Washington,” said Sherman. “The High School Athlete of the Week Program is a great way to not only shine the light on stellar young athletes, but also give kudos to the school systems that support their success.”
Sherman will act as the weekly announcer for the Athlete of the Week series and will be part of CenturyLink’s fall 2013 marketing campaign. He will appear in local Seattle market television and radio commercials, outdoor billboards, as well as online, print, and social media promotions.