English Football League Two team, check AFC Wimbledon have announced an extended sponsorship deal with Nongshim and Korea Foods for the new season.

The sponsorship deal with Nongshim started in January and it has been well received by AFC Wimbledon fans and the local Korean community.

As part of this agreement, story Korea Foods, medic | the New Malden based official distributor of Nongshim in the UK, launched a score prediction competition for Dons fans through their facebook page. 

Charlie Kim, Team Manager of International Sales at Nongshim, said: “We saw great results from our sponsorship of the Nongshim Stand.  AFC Wimbledon is in the heart of the Korean community in London and we hope we can encourage more AFC Wimbledon fans to try some of our Korean food.  My team and I look forward to having the chance to come to London and watch as many matches as we can this season.”

Ivor Heller, Commercial Director at AFC Wimbledon, added: “I’m delighted that Nongshim have renewed their sponsorship for this season. We are committed to working closely with Nongshim and Korea Foods in order to see the progression of this relationship.  The partnership has grown significantly since the deal was agreed in January. I am looking forward to the AFC Wimbledon Korea day this season along with the various tasting sessions that will be taking place once again.”

Reese’s Peanut Butter Cups has announced it has become the title sponsor of the Senior Bowl with the agreement starting from the 2014 game in January.

“We are so honored to have the Reese’s brand as our title sponsor,” said Senior Bowl Chairman and CEO Angus Cooper II, who also serves as the MASA Chairman. “Their corporate success and commitment to excellence are both perfectly aligned with the Senior Bowl’s prime values and those associated with America’s premier college all-star game.”

“The Reese’s Senior Bowl is a perfect combination of two iconic brands and we believe this partnership will elevate our position in the sports business market place now and in the future,” said Senior Bowl Executive Director Phil Savage. “We are very proud to bring on the Reese’s brand as the title sponsor of our game.”

In addition to its new partnership with the Senior Bowl, the Reese’s brand is also the official candy partner of the NCAA and the title sponsor of the National Association of Basketball Coaches’ Reese’s®College All-Star Game, which features the top Division I senior basketball student-athletes from around the country and is played the weekend of the NCAA Men’s Final Four.

“The Reese’s brand is excited to partner with the Senior Bowl,” said Drew Iddings, Director, Promotions and Planning, The Hershey Company. “We are confident that this partnership will continue to solidify the Reese’s brand’s leadership in collegiate athletics as well as honor senior student-athletes who achieved success on and off the field during their college careers.”

The Senior Bowl had a title sponsor as recently as 2011, when it concluded a five-year run as the Under Armour Senior Bowl. Under Armour will provide apparel for the 2014 Reese’s Senior Bowl. The Senior Bowl also previously had a title sponsorship with Delchamps grocery stores (’94-’00).

England Netball have announced Italian car brand Fiat will title sponsor their upcoming series against South Africa.

In previous years Fiat has been a partner to England Netball and a title sponsor to the netball Superleague but after the success of England Netball over the past two years both on and off court, Fiat have now decided to take the lead title sponsorship of this International Series, cementing their partnership with England Netball. 

Joanna Adams, England Netball’s Director of Marketing and Commercial said, “FIAT have been a fantastic supporter of England Netball and with the phenomenal growth in  participation of our sport, a 34% increase in the last 4 years and sell out venues at the last 3 Internationals we are delighted that they have increased their partnership with us.” 

Brane Bosancic, Corporate Marketing Manager at Fiat said “We are delighted about our continued support of England Netball and of the forthcoming International Series.  It is fantastic to be associated with such a high performing sport and with its loyal members and fans – here’s to a really successful series.”

The Fiat International Netball Series will take place between September 22nd and 27th 2013.

English Football League One club Notts County have announced a one-off shirt sponsorship deal with Ladbrokes for the eagerly anticipated Capital One Cup encounter with Liverpool.

The world leader in online betting and gaming will have their logo emblazoned across the front of the Magpies’ shirt for the Round 2 fixture.

Chairman Ray Trew commented on the deal: “We have enjoyed some fantastic relationships with high profile national brands during my time here at Notts County and I am delighted to see that extend further still with the addition of Ladbrokes for this game against Liverpool.

“I would like to thank Ladbrokes for their support through this sponsorship, nurse whilst also conveying my appreciation for our season-long sponsors, herbal notably Dave Hodgson and his team at 3663, who are our official home shirt sponsors, and Pinnacle, who sponsor our away shirts this season, as well as Jongleurs Comedy Club, who are our official back of shirt sponsor for the campaign.

“The support of our commercial partners at all levels is invaluable to a club like Notts County and we simply wouldn’t be able to achieve our goals without their continued backing.”

Notts face Liverpool at Anfield on Tuesday 27 August  with nearly 3,000 of the County faithful set to make the trip to Merseyside.

Castrol has ended its long-time sponsorship of National Hot Rod Association’s (NHRA) John Force Racing following the 2014 season.

The announcement will end a relationship that stretches back almost 30 years.

“John Force has been the ultimate ambassador for the Castrol brand and we are grateful for his passion and dedication,” said Rich Pond, head of US marketing for Castrol, “but after twenty-nine successful years, we have decided to pursue new ways to engage with our consumers and customers, while still celebrating the superiority of Castrol motor oils.”

During his days with Castrol, Force and his organization captured a record 17 NHRA Funny Car championships with 15 won by John himself including 10 in-a-row. 

“Castrol has been with me for so long now, they really are part of the JFR family,” said John Force. “They’ve been there as my daughters have grown up with the Castrol name on all those cars for all those years. It’s gonna be tough to part ways, but I want to thank them for being a great partner.

“All of us are going to stay focused on the rest of the 2013 season and on winning a final championship for Castrol in 2014. It’s far from over. We’ve had a great past but I believe we also have a great future. I’m just going to keep doing my job and we’ll see who’s ready to be part of our success going forward.”

Through the end of their current agreement in 2014, both John and Brittany Force will continue to represent the Castrol brand.

Phoenix International Raceway (PIR) has announced it will sponsor UFC lightweight champion Benson Henderson during his Aug. 31 pay-per-view bout against Anthony Pettis.

Working in conjunction with Niner Sports Marketing President and Founder Craig Conley, malady PIR’s logo will be prominently displayed on Henderson’s walkout shirt and fight banner during UFC 164: Henderson vs. Pettis.

“We are truly delighted to be supporting Benson Henderson in his upcoming title fight,” said PIR president Bryan R. Sperber. “Having a local Champion represented PIR in this important bout will be an exciting moment for all our NASCAR fans across the valley and around the state.”

As the honorary pace car driver for the semi-final race in the Chase for the Sprint Cup, the 29-year-old mixed martial artist will take an honorary lap around PIR’s famed one-mile oval. As part of his official duties, Henderson will also participate in pre-race ceremonies and make appearances on site at PIR on Sunday, Nov 10.

“I am so happy and honored to be part of the PIR family,” said Henderson. “Phoenix has become home for me, and I am so excited to be part of such a great event in my adopted hometown. I want to thank PIR for having me on their team, and I am looking forward to seeing everybody at the race!”

The East Coast Hockey League (ECHL) has announced that AMI Graphics will continue to be the Exclusive Signage Company of the ECHL. 

AMI Graphics has provided sponsor signage to the league and its member teams for several years and since 2006-07 has been the exclusive provider of dasher graphics and ice logos for the ECHL. 

“The ECHL and its member teams are fantastic partners, each year we look forward to assisting the teams as they prepare for opening night,” said Ed Miles, General Manager at AMI Graphics. “We greatly appreciate the support that the teams have shown us over the past several years.” 

AMI Graphics has presented a complimentary set of dasher graphics to one ECHL team each of the last nine years at the Annual Sales, Marketing and Communications Meetings. 

“AMI Graphics prides themselves on exceptional service and a proven, innovative product line,” said Todd Merton, ECHL Director of Marketing and Licensing. “AMI continues to be a great partner to the ECHL and our member teams and we look forward to continuing our relationship with them.” 

AMI Graphics will receive exposure on ECHL’s website as well as inclusion in League publications such as the Official Guide & Record Book and Schedule Book and exposure at the ECHL All-Star Game. AMI Graphics will also continue to sponsor the Plus Performer of the Month Award, awarded to the ECHL player who accumulates the best plus-minus each month during the regular season.