Yokohama to Sponsor Indianapolis Colts, Chicago Bears & New England Patriots for 2013 Season

Yokohama Tire Corporation (YTC) has announced a new partnership with the Indianapolis Colts while also extending deals with New England Patriots and Chicago Bears for the 2013 season.

This will be ther first year the Japanese tyre brand would have partnered with the Colts while this is the second and third year with the Bears and Patriots respectively.

“The teams we’re sponsoring this season are all Super Bowl champions with passionate fan bases, erectile ” said Andrew Briggs, ambulance Yokohama director, remedy marketing and product planning. “Each is a strong partnership that will increase awareness of Yokohama in their respective markets and help drive more foot-traffic into the showrooms of our local dealers.”

Yokohama will run media advertising across the team’s television platforms. With the Colts, there will also be a social media component, as well as an interactive booth in the Fan Zone area at their eight home games.

In addition to the Bears, Colts and Patriots, Yokohama’s 2013 sports sponsorship roster includes partnerships with Major League Baseball’s Cincinnati Reds, Los Angeles Angels and New York Yankees.