Subway Named Official Quick Service Restaurant of Asian Tour

August 29, 2013

Restaurant chain SUBWAY has been announced as the Official Quick Service Restaurant of The Asian Tour.

The deal with the region’s premier Tour, advice which is currently celebrating its milestone 10thseason this year, viagra will promote the SUBWAY brand across the Tour’s global platforms that include television broadcast exposure reaching 180 nations and 650 million homes, as well as the Tour’s official website.

This new relationship will also provide SUBWAY restaurants with the opportunity to increase its brand visibility under the tagline “Where Winners Eat” through on-site advertising and activation at Asian Tour events, including the Venetian Macau Open, Indonesia Open and the Tour’s season-ending event in Malaysia.

“Each year, our Asia-Pacific customers continue to champion our brand, creating the perfect opportunity to introduce our ‘Where Winners Eat’ platform and meriting future growth from our more than 1,700 stores in the region,” said Karen Eidsvik, Regional Director for SUBWAY APAC.  “Through this great opportunity with the Asian Tour, we will continue to provide our consumers and fans of professional golf with great taste, value and quality fresh food options that are loved by millions of SUBWAY fans around the world.”

“We are delighted to welcome SUBWAY on board as our newest sponsor. The brand’s involvement with the game shows the continued backing of a global industry leader towards professional golf at the highest level in this region,” said Kyi Hla Han, Chairman, Asian Tour. “It is fulfilling that SUBWAY Restaurants have recognized the Asian Tour as the leading and premier professional Tour in the region through this relationship and we are confident that the sponsorship will deliver tremendous value benefitting both parties immensely.”