AJ Bell to Title Sponsor Men’s 2013 World Squash Championship
August 29, 2013
Investment platform AJ Bell has become the title sponsor of the Men’s 2013 World Squash Championship which will take place in Manchester.
AJ Bell have their Head Office overlooking the Old Trafford home of Premier League champions Manchester United and in a bid to increase awareness of their brand they have looked to embrace sport opportunities. The tactic kicked off last month with a three-year naming rights partnership with near neighbours Lancashire County Cricket Club for the iconic AJ Bell Players & Media Centre.
They hope their entry into Squash will fill their needs.
“With 1.5 million squash players distributed fairly evenly across the UK, clinic our sponsorship of the event in Manchester is a chance to increase our brand awareness nationally,” said AJ Bell’s Marketing Director, Billy Mackay.
“Importantly, it also cements our strong connection to Manchester and the North West.
“With increasing interest in squash and a decision imminent on the sport’s bid to gain Olympic Games recognition, it is an exciting time to add our support to the excellent work being carried out by the Championship’s stakeholders, PSA, England Squash and Racketball, UK Sport and Manchester City Council.” added Mackay.
Alex Gough Chief Executive Officer from the PSA said “We are delighted to see AJ Bell as the title sponsor for this year’s World Championship. The sport is gaining more and more exposure all of the time and to attract a sponsor that is already involved in other successful sports like cricket, shows the growing value of squash at the moment.”
The 2013 AJ Bell World Squash Championship takes place from October 26 to November 3, with the quarter-finals onwards hosted at the internationally known, Manchester Central (formerly G-Mex).