Carl’s Jr to Sponsor Phoenix Suns

August 29, 2013

NBA’s Phoenix Suns have inked a multi-year sponsorship deal with hamburger chain Carl’s Jr.

The deal includes the opening of a restaurant at US Airways Center that will operate during non-game-day hours.

The deal also provides for a separate, Carl’s Jr. mini-store on the arena’s concourse that would be open during arena events.

The sponsorship fills the quick-service restaurant (QSR) category for the team. 

Suns President Jason Rowley called the agreement a marquee-level partnership and replaces the Suns’ previous agreements with Jack in the Box and McDonald’s, who shared the QSR category.

“One of the things we are trying to create is competition among categories,” Rowley said. “Carl’s Jr. is one of our largest deals, and we wanted to do a 360 [degree] approach.”

“One thing that is missing from downtown Phoenix is quick-service restaurants, and this location is in a marquee building in downtown Phoenix outwardly facing the public,” Rowley said.

Other elements include a media buy, in-arena signage and related promotions.