Jacksonville Jaguars have announced a partnership with Firehouse Subs for the 2014-2015 NFL season to celebrate the team’s fans.
As a sponsor of the Jaguars, clinic Firehouse Subs hopes to introduce its signature steamed sandwiches to new customers through a variety of in-stadium, shop radio and television programs, which will showcase the restaurant’s newest promotional offer, “Field Goals for Firehouse.”
British Basketball League (BBL) team Leeds Force have announced a multi-year partnership with industry leading construction company, Esh Group.
The deal will see the team kit adorned with the recognisable Esh Group logo for their inaugural BBL campaign. The deal also includes a partnership between both organisation’s well established and successful community programmes.
Leeds Force Commercial Director Mark Mills commented on the deal: “It is great to have a well-respected organisation such Esh Group on board for our inaugural BBL season. It was vital that we found a partner that understood and embraced both the professional BBL team as well as our aspirations in the community. I expect this relationship to go from strength to strength as both organisations strive for excellence in the future.”
Brian Manning, chief executive of Esh Group said: “We jumped at the opportunity to partner with Leeds Force. They share our commitment to supporting the local community and an ambition to grow participation in the sport.
“Esh Group has been involved in basketball in the North East over the last six years, starting with wheelchair basketball and backing the Newcastle Eagles Foundation work in the communities. We have been hooked on it ever since. The move to assist Leeds Force is an obvious one given our expanding construction workload across Yorkshire and Humberside.”
Leeds first home game is on Friday 3rd October at the Sports Arena on the Headingley Campus of Leeds Met University, where they take on Glasgow Rocks.
Through this deal, FC Barcelona continues its partnerships with leading brands in Asia, thus bringing its closer to its supporters in a continent where its potential has recently been boosted by the opening of a new Club office in Hong Kong.
Indonesia has more followers, 7.7 million, of FC Barcelona on Facebook than any other community and Jakarta is the second city in the world in terms of followers on that social network, one of four Indonesian cities among the top 45. The Club’s Indonesian Twitter account has more than 150,000 followers, a number that has doubled in the last year. And there are also over a million followers of Barça’s LINE account in the country.
Tjandra Lianto, Advan marketing director, said: “Advan forms part of Barça and that’s a big responsibility.”
“The reason for this agreement is that we share characteristics with Barça: strength, resistance, speed, ability and fighting spirit. They have a very strong team, and those are the very virtues that have made Barça capable of winning so many international competitions. Advan now forms part of that team, and that’s a big responsibility.”
Advan brand strategy manager Andy Gusena added: “We have a similar vision of the future.”
“Both Advan and FC Barcelona have a similar vision of the future with the spirit of always wanting to move forwards. Both of us always share the same target of victory and success.”
English Championship outfit Cardiff City FC have announced a new partnership with high quality clothing company Skogstad, Norway’s number one family clothing brand.
With Ole Gunnar Solskjær roots tracing back to Norway, the deal was seen as a natural fit for th brand. The comany entered the UK market in 2012.
Henning, CEO of Skogstad said: “This is a brilliant opportunity for Skogstad and Cardiff City. The main reason we signed this deal was down to the passion we both share for family. Ole Gunnar Solskjær is revered here in Norway and now in South Wales. We look forward to working together and keeping the manager, and hopefully the fans warm while watching some great football across the season.”
Nic Heslop, Cardiff City Head of Commercial added: “We’re delighted to kick off this partnership with Skogstad, Norway’s leading outdoor clothing brand. This is the first Official Partnership that the club has struck with a Norwegian brand, which emphasises our growing international reach. We’ve committed to jointly developing campaigns that will benefit our fans, and help raise the profile of each others brands in our homelands.”
National Football League (NFL) team Cleveland Browns have expanded their relationship with Aramark, order which now becomes the general concessionaire at FirstEnergy Stadium, having served as the facility’s premium dining and catering company since 2012.
To bring a taste of Cleveland to FirstEnergy Stadium and enhance the fan experience, the Browns and Aramark are transforming the dining environment and will continue to deliver exceptional customer service throughout the facility as part of a two-phase food and beverage enhancement process.
Beginning this season, general concessions will feature menu items from many of Cleveland’s award-winning and nationally renowned culinary stars and local restaurateurs. All fans can now enjoy the offerings of Chris Hodgson, Jonathan Sawyer, Michael Symon and Rocco Whalen that previously were only available in premium areas.
“We are pleased to extend to all our fans the excellent food and beverage selections that Aramark has helped us implement to greatly improve our premium areas,” said Browns executive vice president and chief revenue officer Brent Stehlik. “With this partnership, we are now able to provide each fan a variety of enjoyable options that also proudly represent Cleveland.”
“We look forward to growing our successful partnership with the Cleveland Browns to further innovate FirstEnergy Stadium’s gameday experience,” said Aramark Sports and Entertainment Division President Carl Mittleman. “I’m confident our continued collaboration with Cleveland’s top chefs, coupled with our vision for transforming general concessions, will provide Browns fans a world-class food and beverage experience on every level of FirstEnergy Stadium.”
Leeds United have announced today a new commercial partnership with nutrition experts First Milk for the 2014-15 season.
The new partnership will see the Leeds United first team squad supplied with innovative sports nutrition products from CNP’s PRO and Endurance ranges, apoplectic to support the players training and performance on the field. Visitors to the Family Stand at Elland Road will also be able to purchase First Milk’s, pharm nutritious, ailment Lake District Dairy Co. Frumoo drinks throughout the season.
Kate Allum, Chief Executive of First Milk said: “We are looking forward to working alongside Leeds United and support their pioneering approach to nutrition. We are excited to support the club’s ambition to become the fittest side in the Sky Bet Championship by sharing our expertise in sports nutrition, as well as their healthy offering to family and junior supporters with nutritious drinks on match-days.”
Leeds United Director of Commercial Affairs, Paul Bell said: “We are delighted to welcome First Milk into the Leeds United Commercial Partners Programme. It is great to work with two brands such as CNP Professional and Lake District Dairy Co. Frumoo.
“The strength & conditioning coach has been able to access a full range of professional sports nutrition products to assist in the training and recovery of the first team players as we seek to become the fittest side in the Sky Bet Championship. The Frumoo range will also be well received by our family and junior supporters. It’s a great healthy alternative, with the drink blending fresh British milk with real fruit to create a creamy, smooth and refreshing drink.”
UK bookmaker William Hill have added to their football partnership portfolio with a deal with Premier League team Crystal Palace.
As part of the deal, William Hill Online will become the official betting partner for season 2014/15.
Crystal Palace Chairman Steve Parish commented: “I am delighted to name one of the world’s leading betting and gaming companies William Hill as our new official betting partner and look forward to a successful and long-term association between the two parties.”
“We’re delighted that William Hill Online has become the official betting partner of Crystal Palace Football Club,” said Kristof Fahy, Chief Marketing Officer at William Hill, “The Barclays Premier League is the most watched domestic football competition in the World – and this deal with Palace gives us a gateway to introduce a whole new global audience to the William Hill brand.”
In recent weeks William Hil has also partnered with Southampton and Aston Villa.
Volkswagen Motorsport have announced TAG Heuer as an official supplier of the 2013 World Rally Champions.
“TAG Heuer has been synonymous with innovations in the development of chronographs for more than a century and a half, ambulance ” said Volkswagen Motorsport Director Jost Capito. “At the same time, stomach the premium brand is also a permanent fixture in motorsport circles, and has been the official timer and sponsor of high-class events, champions and sportsmen and women for many years. We are pleased to welcome TAG Heuer into the Volkswagen family.”
“More than any other motorsport world championship, the World Rally Championship is all about the direct race against the clock,” said TAG Heuer CEO Stéphane Linder. “TAG Heuer has been in the motor-racing business for more than 100 years. We invented the first dashboard counters back in 1911. We partnered with Ferrari in Formula One in the 1970s, and have been part of McLaren since 1985. We’ve always had a soft spot for a world where every fraction of a second counts, and are pleased to be able to work with the best in rallying. Volkswagen is a strong brand, which is currently shaping the World Rally Championship and, like TAG Heuer, strives for the utmost precision.”
Swiss brand TAG Heuer not only supplies Volkswagen Motorsport in the WRC, but is also a personal partner of Sébastien Ogier and Julien Ingrassia, who were crowned World Rally Champions with Volkswagen last year.
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The Professional Squash Association (PSA) has signed a four-year agreement with performance footwear and apparel manufacturer Salming Sports who will become the Official Clothing and Shoe Partner of PSA.
The deal will see Salming branding displayed on the all-glass show court at the season-ending PSA World Series Finals, one of the pinnacle events on the PSA World Tour, alongside further branding promotion at all PSA World Series events.
The floorball, handball, running and Swedish squash specialists will also gain additional exposure via the PSA’s official online TV and YouTube channel, SquashTV, while their official PSA merchandise will be available to purchase via the PSA’s official website.
“We’re delighted to welcome Salming on board as our latest commercial partner as we continue to build the sport’s sponsorship portfolio,” said PSA Chief Operating Officer Lee Beachill. “Salming are an exciting, forward-thinking brand who are known for their daring designs and quality products and we look forward to working closely with them over the comings years to build a strong partnership.”
Managing Director of Salming Sports Tomas Solin said: “We are very impressed with the work the PSA organisation has done over the last few years with the Tour, SquashTV and YouTube channel. “We believe the next few years will be very exciting times with an extended global reach for squash. We have a true passion for squash and are extremely proud of this new partnership.”
Major League Soccer (MLS) team Philadelphia Union have extended their agreement with Bimbo Bakeries USA who will continue as the Union’s jersey and team apparel sponsor.
“We are very excited to extend our agreement with Bimbo Bakeries USA, discount ” said Philadelphia Union CEO & operating partner Nick Sakiewicz. “The relationship we have forged between our two organizations the past four years has produced so much value at many different levels. Our extremely successful relationship has allowed both of our brands, vialis 40mg as well as the game of soccer, unhealthy to grow exponentially in the marketplace and we are looking forward to taking it even to higher levels with new programs in the years to come.”
Bimbo Bakeries USA will also continue to support youth soccer in the Delaware Valley as well as nationally. The Union and the Company will also look to implement more grass roots initiatives in the years to come.
“Bimbo Bakeries USA has had a tremendous four year relationship with the Philadelphia Union,” said Vince Melchiorre, Senior Vice President of Marketing at Bimbo Bakeries USA. “Everyone at the Union–from Nick Sakiewicz, to the front office, to the coaches and players–support our efforts and value our partnership. That high level of support and trust made it an easy decision for us to continue our jersey sponsorship with the Union. During the coming years, the Union will work with us to strengthen the connection for consumers between Bimbo and several of our great Brands.”
Philadelphia Union is one of eight professional soccer teams to don the Bimbo logo. Chivas de Guadalajara, Monterrey, and America of the Mexican top flight, Saprissa and A.D. Isidro Metapán of Costa Rica, San Francisco FC of Panama and the Rochester Rhinos of the United Soccer Leagues are all also sponsored by Bimbo.
Read our recent interview with Philadelphia CEO Nick Sakiewicz about the current business situation of the club.
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