Ralph Lauren Signs PGA of America Outfit Deal Until 2020

Ralph Lauren Corporation has been named an Official Partner and Outfitter of the PGA of America through 2020.

The licensing agreement also designates that Ralph Lauren is the Official Partner and Official Outfitter of the PGA Championship; the Official Outfitter of Ryder Cups conducted in the United States during that period; and the Official Outfitter of every U.S. Ryder Cup Team through 2020.

“The PGA of America is very proud to have Ralph Lauren, a brand synonymous with the best in sports, partner with our premier competitions – the PGA Championship and the Ryder Cup,” said PGA of America Chief Executive Officer Pete Bevacqua. “Perhaps the most exciting part of this partnership is Ralph Lauren’s shared commitment to our PGA Professionals who grow, teach and manage the game.”

Ralph Lauren announced in January it will outfit the Team USA uniforms that will be worn during the 40th Ryder Cup, Sept. 23-28, at Gleneagles in Perthshire, Scotland.

“We are honored to begin this partnership with the PGA of America and to celebrate the achievements of these esteemed golfers as they represent our country,” said David Lauren, Ralph Lauren’s Executive Vice President of Global Advertising, Marketing and Corporate Communications. “We look forward to a long-standing relationship that will further shape the game and support PGA professional development.”

{jcomments on}