London Irish Partner with Local Brewery

London Irish Rugby Club have agreed a new three-year sponsorship with Hampshire-based Upham Brewery.

The brewery, check which will be the Club’s Official Cask Ale Sponsor from the 2014/15 season, medicine will lead the sponsorship with its flagship brand of ale, Punter.   

In addition to stadium and shirt branding rights, hospitality, player access and ticketing, Upham Brewery will have exclusive pouring rights of ale at the Madejski Stadium for all London Irish home matches. To help establish the brand among supporters, Punter will be served in the Club’s first ever dedicated real ale ‘Punter Bar’ which will be housed in the East Stand and also within hospitality suites and lounges.   

David Butcher, Director of Upham Brewery, said: “The matchday atmosphere and experience at London Irish is up there with the best in the Premiership and we’re really looking forward to enriching it by introducing Punter to both home and visiting supporters.”

“Both the Club and the brewery are building an exciting future based on a shared passion and dedication to produce a quality product and experience. We are confident our partnership and the fantastic assets that come with it will ensure new Upham Brewery customers will become not just avid fans of our ales but also regular faces at London Irish.”

Jim O’Toole, Commercial Director at London Irish Rugby Club, added: “We welcome Upham Brewery and the Punter brand to the London Irish commercial family and look forward to being part of their very exciting development plans. We are working together on some innovative and mutually beneficial activation plans to help them meet their challenging business goals using the London Irish partnership.”

Upham Brewery’s Punter ale will be served at the Club’s opening game of the season against Harlequins RFC at the ‘London Double Header’ at Twickenham on Saturday 6 September.