Howick Expand London Irish Sponsorship Deal
September 4, 2014
Aviva Premiership team London Irish have extended their partnership with Howick, the men’s fashion brand exclusive to House of Fraser.
As part of the deal, Howick will sponsor the club and continue to be the clothing supplier for post-match suiting for players and management.
The new partnership will see the Howick logo appear on the back of the London Irish first team playing jersey for all Aviva Premiership, LV=Cup and European matches, in addition to branding at the stadium.
Commenting on the partnership, Tony Holdway, Brand Director at House of Fraser, said: “Howick enjoyed a fruitful partnership with London Irish last season and we are keen to capitalise on that this year by becoming an official sponsor.”
Exiles’ Commercial Director Jim O’Toole added: “It is very exciting to have a brand of the stature of Howick extend its partnership with London Irish. Our players and management are looking forward to wearing their new suits.
“The partnership has also yielded exciting results with the launch of a new high profile advertising campaign using London Irish players. We look forward to developing further activation campaigns together.”
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