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Howick Expand London Irish Sponsorship Deal

Aviva Premiership team London Irish have extended their partnership with Howick, the men’s fashion brand exclusive to House of Fraser.

As part of the deal, Howick will sponsor the club and continue to be the clothing supplier for post-match suiting for players and management.

The new partnership will see the Howick logo appear on the back of the London Irish first team playing jersey for all Aviva Premiership, LV=Cup and European matches, in addition to branding at the stadium.

Commenting on the partnership, Tony Holdway, Brand Director at House of Fraser, said: “Howick enjoyed a fruitful partnership with London Irish last season and we are keen to capitalise on that this year by becoming an official sponsor.”

Exiles’ Commercial Director Jim O’Toole added: “It is very exciting to have a brand of the stature of Howick extend its partnership with London Irish. Our players and management are looking forward to wearing their new suits.

“The partnership has also yielded exciting results with the launch of a new high profile advertising campaign using London Irish players. We look forward to developing further activation campaigns together.”

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Ralph Lauren Signs PGA of America Outfit Deal Until 2020

Ralph Lauren Corporation has been named an Official Partner and Outfitter of the PGA of America through 2020.

The licensing agreement also designates that Ralph Lauren is the Official Partner and Official Outfitter of the PGA Championship; the Official Outfitter of Ryder Cups conducted in the United States during that period; and the Official Outfitter of every U.S. Ryder Cup Team through 2020.

“The PGA of America is very proud to have Ralph Lauren, a brand synonymous with the best in sports, partner with our premier competitions – the PGA Championship and the Ryder Cup,” said PGA of America Chief Executive Officer Pete Bevacqua. “Perhaps the most exciting part of this partnership is Ralph Lauren’s shared commitment to our PGA Professionals who grow, teach and manage the game.”

Ralph Lauren announced in January it will outfit the Team USA uniforms that will be worn during the 40th Ryder Cup, Sept. 23-28, at Gleneagles in Perthshire, Scotland.

“We are honored to begin this partnership with the PGA of America and to celebrate the achievements of these esteemed golfers as they represent our country,” said David Lauren, Ralph Lauren’s Executive Vice President of Global Advertising, Marketing and Corporate Communications. “We look forward to a long-standing relationship that will further shape the game and support PGA professional development.”

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NFL Star Richard Sherman Renews Endorsement Deal with Kiel Mortgage

NFL star and Seattle Seahawks Cornerback Richard Sherman has renewed his endorsement deal with Kiel Mortgage for a second year in a row.

The endorsement agreement is a business to business relationship that focuses on ten, herbal fifteen, remedy thirty and sixty second radio spots that will air on KJR AM, ESPN, and the Seahawk’s Network. The creative spots, written by Bright Lights Media Group, will poke fun at various individuals in the league and help build momentum for the upcoming season.

Kiel will be giving away signed Richard Sherman memorabilia this season. Qualification is easy! Like Kiel Mortgage on Facebook and a winner will be drawn throughout the season.

Kiel’s company President, Brent Abrams is thrilled to have Richard on board for a second year in a row. “I am impressed with Richard,” Abrams said. “As a smaller regional company, we are lucky to have one of the most popular sports celebrities in America endorsing us. Typically athletes of this stature will only speak with National Conglomerates.

“Sherman reminds me of the great Muhammad Ali. Ali stood for values and his values dictated his actions. Not everyone agreed with Ali, but everyone knew where he stood. Oh, and by the way… I understand why at least thirty one cities throughout the country are indifferent to the Seahawks and what Richard Sherman has to say. But, here in the Northwest, we look forward to another Superbowl run! Go Hawks.”

Mattel Joins 2015 Special Olympics World Games as Official Partner

American toy manufacturing company Mattel has announced that it has been named an Official Partner of the 2015 Special Olympics World Games in Los Angeles (LA2015).

Mattel has committed volunteer and financial support to the 2015 World Games, ailment which are dedicated to creating a better world by encouraging the acceptance of all people, impotent including those with intellectual disabilities, order through the power of sports.

“We are honored to help make the 2015 World Games a success,” said Bryan G. Stockton, chairman and CEO of Mattel. “Like Special Olympics, our fundamental goal at Mattel is to have a positive impact on children and families around the world. We look forward to helping celebrate and support the incredibly talented athletes who will join us in Los Angeles next year to compete in the Special Olympics World Games.”

Since the inception of its partnership with Special Olympics in 2005, Mattel has contributed nearly $10 million to support events and programs around the world. More than 8,000 Mattel employees in nearly 50 countries have participated in Special Olympics volunteer activities, making “Team Mattel” the organization’s single largest global corporate volunteer force.

“Mattel has made an incredible commitment to Special Olympics and LA2015,” said Patrick McClenahan, president and CEO of LA2015. “With a corporate partner like Mattel, we can continue with our mission of changing lives through the power of sports by encouraging and empowering people with intellectual disabilities.”

Symetra Tour’s Emily Talley to Endorse Bandit Wines

Symetra Tour golfer Emily Talley has agreed an endorsement deal with Trinchero Family Estates (TFE) and will be the Bandit wines Brand Ambassador at numerous golf tournaments.

As part of the deal, online Talley will represent the brand on the Symetra Tour and the Golf Channel’s Big Break Invitational.

Emily turned professional at the qualifier for the LPGA Canadian Open. She then gained her full card on the 2013 Symetra Tour and competed in 13 tournaments throughout the season. Emily is excited to continue competing for the remainder of the 2014 season and is hoping to become a LPGA Rookie in 2015.

“Emily is the perfect pairing for Bandit as she is big fan of the brand, here and as a Napa native, our community is a big fan of Emily,” commented Bandit’s senior marketing manager, John Garaventa, “As the cool and convenient package says, Bandit wines are always “good to go!” on or off the golf course, as they are lightweight, portable, and environmentally friendly.”

Emily added, “I am so excited to be partnering up with TFE and Bandit wines. It is so special to be joining forces with a company from my hometown and I will do my best to make TFE and Bandit proud!”

Milla Becomes Official Supporter of Baku 2015

Baku 2015 European Games have announced that premium dairy supplier Milla has become an Official Supporter of the inaugural European Games.

The agreement will see Milla support the Baku 2015 European Games through advertising in more than 5, sick 000 stores around Azerbaijan and by carrying the Baku 2015 logo on all of their products and staff uniforms.

Their products will also be available at Baku 2015 competition venues via ice-cream vans and will further support the European Games with an extensive television advertising campaign.

Simon Clegg, ailment Chief Operating Officer of Baku 2015, viagra said: “Milla are a well-known and much-loved brand here in Azerbaijan and we are very pleased to welcome them as Official Supporters.

“Their popular products will help us share our enthusiasm and excitement about the first ever European Games with millions of sports fans across the entire country.”

The partnership will see Milla advertise the European Games across Azerbaijan through related promotions, as well as featuring Baku 2015 branding on their delivery vans nationwide.

Philip Wright, Managing Director of Milla, said: “We are delighted to be joining the Baku 2015 European Games family by becoming an Official Supporter.

“The Milla brand offers Azerbaijan a range of premium, healthy and innovative dairy products, which match the European Games’ high standards.

“The Games will be an amazing moment in the history of Azerbaijan, and we are proud to be able to say we are part of the journey to a sporting event that will be enjoyed by the whole of Europe.”

Milla becomes the third Official Supporter of the Baku 2015 European Games, after McDonald’s and Tickethour.

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NBA’s Danny Green Extends Alkame Endorsement Deal

Alkame Holdings, Inc., a health and technology holding company has announced that NBA basketball star player Danny Green has renewed his commitment as Team Alkame Ambassador.

“Danny Green of the NBA Champions San Antonio Spurs has been one of the most visible and vocal Team Alkame Ambassadors, and we are extremely happy to continue our partnership with him for another year,” commented Robert Eakle, CEO of Alkame Holdings, Inc. “Danny’s well-documented use of Alkame Water in his training and recovery plan, his record breaking success on the basketball court this past season, and his strong work ethics will continue to make him an ideal ambassador for the Alkame Water brand worldwide. We all look forward to seeing Danny back on the court with the Spurs next month.”

Danny Green and other Team Alkame Ambassadors will participate in on-going marketing campaigns including television, radio, internet, social media, and personal appearances to promote and increase awareness of the sports performance and recovery benefits of drinking Alkame Water.

Danny Green concluded, “Alkame Water has allowed me to up my game to the next level and challenged me to change the way I look at water and hydration in my training and in my daily life. I am honored to continue to represent the Alkame brand and to help the Company become all it can be.”

BMW Become Presenting Partner of USC & UCLA Rivalry

The USC & UCLA rivalry have announced a new presenting partner with Southern California BMW Centers coming on board.

BMW will be the exclusive sponsor of the unique rivalry series and will present the winner with the SoCal BMW Crosstown Cup, formally known as The Gauntlet.

The SoCal BMW Crosstown Cup will be awarded annually to the athletic department with the most success against the other in head-to-head matchups in all sports during an academic year.

“We at BMW are excited and honored to be the exclusive partner for the SoCal BMW Crosstown Cup,” said Sven Wood, Regional Sales & Marketing Manager, BMW of North America. “The Ultimate Driving Machine meets the ultimate college rivalry – a perfect fit for both the Southern California BMW Centers and the BMW brand. Let the games begin!”

Only 10 miles separate USC and UCLA, making this the only rivalry in the nation that features two schools in the same city with such elite athletic traditions.

“The USC-UCLA rivalry is unlike any in college athletics, with two universities of such academic prestige and athletic tradition sharing the same city,” said USC Athletic Director Pat Haden. “No matter the sport, whenever the Trojans compete against the Bruins, it is an intense battle. This unique all-sports competition between the schools has added another element to the rivalry. We welcome the Southern California BMW Centers as the competition’s new presenting partner.”

“Regardless of the sport, regardless of the records, whenever UCLA and USC meet, it is larger than just a game,” said UCLA Athletic Director Dan Guerrero. “From your barber to the grocery store checker to your co-worker down the hall, as you simply go about your daily routine, you get a sense of the magnitude of this rivalry because everyone in the city is talking about it. With that said, we’re pleased to welcome The Southern California BMW Centers on board as the new presenting sponsor for this exciting all-sports competition that adds yet another layer to what is already the best rivalry in college sports.”

The title sponsorship deal with the Southern California BMW Centers was brokered by USC Sports Properties and IMG College.

WNBA’s Skylar Diggins Endorses Rockin’ Refuel

Shamrock Farms Rockin’ Refuel announced today that women’s basketball all-star, Skylar Diggins, is the newest member of Team Rockin’ Refuel.

In her second professional basketball season, Skylar was the league’s second leading scorer and was named “Most Improved Player” while being named to her first all-star team. A four-time collegiate All-American, Skylar led her university to three national championship games and finished as her alma mater’s all-time scoring leader – all while earning her degree in business management-entrepreneurship. In 2013, she was selected third in the draft by Tulsa where she now continues her basketball career.

“I’m excited to join Team Rockin’ Refuel because it’s the healthier way to get the protein I need after working out,” said Diggins. “I love that Rockin’ Refuel is made with real milk – it tastes great and I know what I’m putting into my body versus other protein beverages that have a long list of ingredients I’ve never heard of.”

Diggins is the latest addition to Team Rockin’ Refuel, joining country music star Kellie Pickler, football star Patrick Willis, and elite triathlete T.J. Tollakson. As a Team Rockin’ Refuel member, she will be featured in a national advertising campaign for Rockin’ Refuel’s lean product line.

“We’re thrilled to have Skylar Diggins join Team Rockin’ Refuel. As a professional athlete, she knows high quality protein plays a key role in keeping her body strong throughout the season,” said Shamrock Farms Director of Brand Management, Blake Atkinson. “Proper nutrition is an important part of Skylar’s game, and we’re proud to work with her to spread the message of a healthy, active lifestyle to her fans across the country.”

Citizen Watch Announce USTA Sponsorship Extension

The United States Tennis Association (USTA) have renewed their partnership with Citizen Watch Company of America.

The new deal, set to commence in 2015, will provide Citizen with expanded brand visibility throughout the USTA Billie Jean King National Tennis Center (NTC) grounds and an enhanced presence on US Open digital platforms, while continuing their position as the Exclusive Timekeeper for the tournament.

Citizen will also become the Official Timekeeper of the Emirates Airline US Open Series and will have a presence at all U.S.-based Series’ tournaments. In addition to Citizen’s presence within the US Open and Emirates Airline US Open Series, the brand will be integrated into the USTA’s future “Home of American Tennis” within the Lake Nona region of Orlando, Florida.

“Citizen has been a valued partner of the US Open since 1993 and we are delighted that they will be on board through this next transformation of the National Tennis Center,” said Lew Sherr, Chief Revenue Officer of the USTA. “We are also excited to expand Citizen’s integration with other USTA platforms and initiatives such as the Emirates Airline US Open Series and the new Home of American Tennis in Orlando.”

Jeffrey Cohen, President of Citizen Watch Company of America said: “We are very pleased to build on our powerful relationship with the US Open.” Cohen continued, “The spirit of this world renowned competition perfectly reflects the guiding principle of our brand: Better Starts Now.”

Citizen has been a sponsor of the US Open for twenty-two years and this new deal will take the relationship beyond the 50thAnniversary of the US Open Era which will occur in 2018.

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