Sony PlayStation 4 Gets Naming Rights to National Premier Leagues
By Community | September 15, 2014
The Football Federation Australia have revealed Sony PlayStation 4 as the naming rights sponsor for the NPL finals series, the national second tier competition, with Sony PlayStation as the naming rights sponsor.
The new sponsorship agreement with PlayStation 4 will see the semi-professional member federation-based competitions in Australian football branded as the ‘PlayStation 4 National Premier Leagues’ up until at least the end of the National Premier Leagues 2017 Finals Series and reflects the Sony group’s support of football at national and international levels.
FFA CEO David Gallop commented on the deal:“Sony Computer Entertainment Australia is a blue chip company and this PlayStation 4 partnership emphasizes the continued growth of football and reaffirms the attraction of the National Premier Leagues and its position in the Australian football landscape,” Gallop said.
“We are thrilled to have PlayStation join the FFA corporate family and their vision and commitment to align themselves with a competition that only originated last year speaks volumes in what is certain to be beneficial and rewarding for both parties.”
Michael Ephraim, Managing Director, Sony Computer Entertainment Australia joined Gallop for the launch and expressed his passion and excitement at PlayStation’s affiliation with the National Premier Leagues.
“At PlayStation, everything we do is for the players. People love to play football for many of the same reasons they play video games – for fun, to be challenged, for the competition and to be social. This new partnership unites the passion of our fans with the passion of the National Premier Leagues communities and will help drive the continued growth of football in Australia,” Ephraim said.
“At PlayStation, we’re big believers in striving for victory and, importantly, getting involved in a game that you love. We look forward to bringing our partnership with the National Premier Leagues to life across the country.”