Chelsea Announce New Official Whisky Partner

September 12, 2014

Chelsea FC have announced William Lawson’s as their new official whisky partner. 

The William Lawson’s logo will appear on exclusive co-branded products and supporters will be able to enter competitions to win exclusive ticket prizes and merchandise over the course of the two-year relationship.

Chelsea Chief Executive Ron Gourlay said: ‘We are very excited to be able to announce a partnership with William Lawson’s, which like Chelsea has enjoyed incredible growth over recent years.’

Bacardi Global Brands president Andy Gibson added: ‘We’re delighted to be teaming up with Chelsea Football Club, a club known for its success and winning mentality.

“William Lawson’s is a brand that has had incredible success to date and has big ambitions for future growth. We’re confident that this deal will help us to continue our upward trend.’