Penn Mutual to Title Sponsor Collegiate Rugby Championship
By Community | September 15, 2014
The Penn Mutual Life Insurance Company, ampoule United World Sports and NBC Sports Group have announced a three-year title sponsorship for the Collegiate Rugby Championship, clinic the largest Rugby 7s collegiate rugby championship in the United States.
The Collegiate Rugby Championship, pill which takes place at PPL Park in the Philadelphia metropolitan area, will now be called ”The Penn Mutual Collegiate Rugby Championship.” In addition, Penn Mutual has committed to be the title sponsor for The Varsity Cup, the national collegiate championship of the 15-a-side rugby format. The Varsity Cup, which is played at Rio Tinto Stadium in Salt Lake City, will now be named “The Penn Mutual Varsity Cup.”
Penn Mutual is committed to work with UWS and NBC Sports Group to establish the Collegiate Rugby Championship as an iconic world-class Philadelphia-based sports event, on par with national championships in other major sports in the United States.
According to Jonathan First, President of United World Sports, “This sponsorship establishes rugby, which is now the fastest growing sport in America, as a powerful corporate marketing and branding tool – one with the same cache of soccer, appealing to an American market comprised, in part, of business leaders and decision makers. We congratulate Penn Mutual on their forward-looking decision, and we’re eager to help them connect their brand with our audience of devoted fans, dedicated players and quality institutions from around the country.”
“Our sponsorship is part of a long-term business-building strategy to extend the Penn Mutual brand to consumers, financial professionals, and student athletes,” says Eileen McDonnell, Penn Mutual’s Chairman, President & CEO. “Like rugby, Penn Mutual enjoys a long and esteemed history–167 years of service to our policyholders. And, like rugby, we are more cutting edge than ever, having doubled our market share since the financial crisis of 2008.”
For its participation, Penn Mutual will tell its story to millions of Americans through TV exposure on NBC, NBCSN, Universal Sports Network, Comcast SportsNet, in-event branding, online and digital marketing, and through localized and national promotions and events throughout the year.
“We’re thrilled to have Penn Mutual join our partnership with United World Sports in support of the Collegiate Rugby Championship and The Varsity Cup,” said Jon Miller, President, Programming, NBC Sports Group. “We believe Penn Mutual’s support will aid in the growth and popularity of these events, and the sport of rugby across the U.S.”