Your Golf Travel have announced the appointment of Lee Westwood as its new brand ambassador on the PGA Tour, adiposity as the company steps up its expansion plans into North America.

The former World No.1 has penned a multi-year deal to represent the world’s largest golf travel provider, joining 2011 Open Championship winner Darren Clarke, European Tour player Rhys Enoch and champion jockey Frankie Dettori in the Your Golf Travel stable.

Westwood will promote YourGolfTours – The US division of the Your Golf Travel brand which services US customers looking to play golf in the UK and Ireland – whilst playing throughout America on the PGA Tour next season. He will also advise the company strategically on their global portfolio of golfing destinations and resorts as part of the new role.

The 41-year-old will also act as a founding ambassador for Yourteetimes.com – an exciting online portal which allows golfers across the United Kingdom to book tee times instantly both domestically and internationally, due for launch in late 2014.

Clarke, who is a close friend of Westwood’s’, will return to the European Tour in 2015, and will remain as the company’s global brand ambassador based in Europe.

Westwood commented, ‘I am looking forward to my new role working closely with Darren and Yourgolftravel to continue the growth of their new and existing golfing brands.”

Ross Marshall, co-founder of Your Golf Travel said: “Like Darren, Lee is a very popular, down-to-earth guy and a Ryder Cup hero – not to mention a former World No.1. He is a great addition to our team and we look forward to working closely with him to improve golfing experiences for our travellers in the US and around the world.”

Atlético Madrid has signed a commercial agreement telecommunications company Huawei.

With this agreement, the Asian company becomes the team’s global partner. 

Atlético de Madrid and Huawei will collaborate over the next two seasons in promotional activities and communications through the deal. Huawei’s logo will also be on the Club’s official shirts and kits that the players use during the trainings.

Atlético de Madrid’s president, Enrique Cerezo, commented: “Our relationship with Huawei reinforces without a doubt our strategy to grow hand in hand with large companies, and who better to link with than the telecommunications leader of the world.”

Richard Ren, president of Huawei Consumer in Western Europe, highlighted that this connection is reinforced by the commitment of the team and fans. “The collaboration with Atlético de Madrid which we present today supports Huawei’s commitment to the Spanish market and the strong integration of the company in the country. Huawei remains committed to a Club with more than 100 years of history that continues to fascinate us with their sporting triumphs and the strength of their team and fans.”

Serie A giants AC Milan have announced a partnership with electronic home appliances brand Hotpoint who will be the club’s premium sponsor for the new season. 

Hotpoint firmly believes that supporting a club as powerful, genuine and successful as AC Milan will allow the image of their premium products to emerge.

“We are very enthusiastic about this partnership with such an important team like AC Milan, and we want to promote our brand as a global leader in the sector through our association with an enormously successful club,” said the Group Marketing Executive Director of Indesit Company Neil Tunstall. He added: “We are honoured to have the opportunity to support a club that represents our spirit so closely.”

This new strategic relationship with Hotpoint represents a concrete opportunity to increase the visibility and prestige of the brand towwards its stakeholders, including clients from all over the world. For this very reason, the company will actively promote the partnership with AC Milan through various channels and key activities.

Jaap Kalma, the Commercial Director of AC Milan, said: “We are very happy to announce this sponsorship deal, a new collaboration with Hotpoint, that is part of a campaign that we have had a close relationship with for many years now. Hotpoint represents style and innovation, the same values that have made Milan famous all over the world. That is why this partnership offers a lot of advantages.”

The deal was signed thanks also to the help and support of Infront Italy, the leading agency in Italy for television, media and advertising rights and one of the most important sport business agencies in the world.

“It is a pleasure to see Indesit Company renew their collaboration with AC Milan,” said Marco Bogarelli, the president of Infront Italy. “Building up a strategic position for its most innovative make: Hotpoint. Companies that belong to different sectors than sport still share the same values as those found in football with the aim of reaching out to fans through specific programs created by Infront.

“Our group has always accompanied our partners in studying programs of implementation for sponsorship deals. It is crucial for those companies acting as sponsors to be able to count on a player that is respected and well known in the sport business market in order to help them utilise their investments for a guaranteed and clear Return On Investment.”

NBA franchise Portland Trail Blazers have signed Daimler Trucks North America as a Corporate Partner. 

The multi-year agreement begins with the upcoming 2014-15 NBA season, denture and includes an engaging new initiative connected to both companies’ commitment to environmental sustainability. 

“Our strategy around Corporate Partnerships has been to link with brands whose values and cultures mirror our own, asthma ” said Chris McGowan, arthritis President & CEO of the Trail Blazers and the Rose Quarter.

“We are proud to welcome Daimler Trucks North America to the Trail Blazers, and to a visible branded presence in the Moda Center.  Daimler’s commitment to Oregon as the state’s largest vehicle manufacturer, and to Portland as one of its largest employers, is setting a new standard for other companies.  This relationship bridges marketing and business goals with other initiatives that reach Trail Blazers fans and engage Daimler employees.” 

“Daimler Trucks North America has been proud to call Portland home for over 70 years,” said Martin Daum, President and CEO, Daimler Trucks North America. “Our relationship with the Trail Blazers is a tremendous opportunity to expand and celebrate our corporate commitment to the local community and the environment. We look forward to a successful partnership and an exciting season!” 

Daimler’s rapidly-expanding brand presence will receive a sizable boost in local and national visibility from its association with Trail Blazers Basketball.  This includes in-arena signage courtside and on the basket support stanchions; promotional mentions during Trail Blazers television and radio broadcasts; and community engagement opportunities involving Daimler employees. 

“Just as we’ve experienced with our other premier-level partnerships, we’re looking forward to a relationship that is mutually positive for Daimler, the Trail Blazers and our loyal fans,” said Steve Scott, Trail Blazers Vice President of Corporate Partnerships Marketing & Sales. “Daimler’s economic commitment to Oregon and the Portland market is matched by its concern for our community’s growth and prosperity.  We look forward to showcasing more about Daimler and its employees through this partnership.”

Ospreys Rugby have signed a partnership with CityJet making them the official airline partner of the region. 

The new partnership will see the Ospreys traveling from Cardiff Airport on scheduled CityJet flights to Scotland and Paris this season, cheap as well as taking advantage of charter flights to selected non-scheduled destinations throughout the year – the first of which will see them utilise CityJet for next weekend’s trip to face Munster in Limerick. 

As part of the deal, medical CityJet’s logo will feature on the right leg of the Ospreys shorts this season, viagra order making its first appearance when the region hosts Edinburgh at the Liberty Stadium this Sunday. 

CityJet started operating at Cardiff Airport in January 2014 and marked the occasion with a match day sponsorship of the PRO12 Welsh derby between the Ospreys and Cardiff Blues at the Liberty Stadium earlier this year. The announcement of this new partnership is seen as a vote of confidence in the Ospreys after the success of that initial venture. 

Yarnie Guthrie, Ospreys Commercial Manager, said: “It gives me enormous pleasure to welcome CityJet into our family of commercial partners. With CityJet operating out of Cardiff Airport to some of our regular European destinations, and with a renowned charter flight division, this is a relationship that makes perfect sense for all concerned. I have no doubt that this partnership can grow from strength to strength over the course of the current season and beyond. 

“Cardiff Airport and the Ospreys have enjoyed a successful, long-term relationship since the inception of the region eleven years ago in 2003, and this is a natural progression of that. With a major redevelopment of the airport taking place helping to establish it as one of the most efficient regional facilities in the UK, and CityJet fully on board, the future looks bright for all parties. We urge our fans to support CitytJet when making their travel plans just as CityJet is supporting their region.” 

Patrick Lukan, CityJet Chief Commercial Officer, said: “As major supporters of Rugby, we are delighted to be working with the Ospreys, the leading Welsh rugby region. Flying the team and their supporters to games is a privilege and we look forward to developing this relationship into the future.”

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Leading scotch whisky maker Johnnie Walker has today signed a new partnership with the Formula One group.

The announcement of the new multi-year arrangement, buy cialis which sees Johnnie Walker become the Official Whisky of Formula 1, was made today at an event at the Conrad Centennial Hotel in Singapore by Nick Blazquez, President of Diageo in Africa and Asia, ahead of this weekend’s 2014 Formula 1 Singapore Airlines Singapore Grand Prix at the Marina Bay street circuit.

The new partnership greatly strengthens the historical connections that the Walker family has with the world of motorsport and Grand Prix racing which go back to the 1950s. Building on those historic links, in 2005 Johnnie Walker established a partnership with McLaren Mercedes which, over the past nine years, has enabled the brand to deliver successful marketing and responsible drinking programmes around the world. 

Speaking at the announcement today, Nick Blazquez said: “Becoming the Official Whisky of Formula 1 will enable Johnnie Walker to greatly extend its reach to race fans. As a result of our new arrangement, we will have access to a global television audience of more than 450 million people and a track attendance audience of around 1.5 million every year. 

“Equally important, and a key reason for Johnnie Walker to become the Official Whisky of Formula 1, is the huge opportunity we have through this expanded global platform to reach even more F1 fans around the world with responsible drinking messages.”

Bernie Ecclestone, Chief Executive Officer of the Formula One group, commented: “This is an exciting sponsorship for Formula 1. I have admired the way that Johnnie Walker has entered into their sponsorship of Formula 1 to not only achieve commercial benefits but to also highlight the importance of responsible drinking. It is a great example of how an alcohol brand can dedicate time and money to be a force for good.”

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Audio and visual consumer products manufacturer HARMAN International has signed a multi-year marketing and merchandising partnership with the National Basketball Association (NBA).

As part of th deal, cialis the company will be the official headphone, ed speaker, generic and audio partner of the NBA, Women’s National Basketball Association (WNBA), NBA Development League (NBA D-League), and USA Basketball. This unprecedented partnership is the NBA’s first-ever marketing partner in these categories and HARMAN’s first partnership with a professional sports league.

The new marketing and consumer products partnership will focus on HARMAN’s JBL brand and will provide fans with enhanced audio experiences both in the arena and at home. HARMAN’s products will also be featured at NBA events worldwide and integrated into league operations. HARMAN will provide JBL and other HARMAN products to players and coaches.

Additionally, as early as this holiday season, HARMAN will produce NBA-branded audio products for fans around the world. The products will include team- and player-branded headphones and portable speakers.

“As a global leader known for creating and developing the best audio products on the market, we are honored to welcome HARMAN to the NBA family,” said NBA Commissioner Adam Silver. “This groundbreaking partnership showcases the intersection of technology and entertainment, and provides our tech-savvy fans with another way to further connect with their favorite team and players.”

“HARMAN is extremely proud to become the first official audio partner of the NBA and excited to elevate the NBA basketball experience for fans around the world wherever they enjoy the sounds of the game – at the arena, in their homes, in their cars, or on the go,” said HARMAN Chairman, President and CEO Dinesh Paliwal. “Recognizing the convergence of music, sports, technology and entertainment, the NBA and HARMAN are ideal partners to develop powerful marketing programs and exciting co-branded audio products that will engage and inspire a new generation of fans.”

Building upon its expertise in music and entertainment, HARMAN will present the NBA All-Star Entertainment Series, bringing the excitement of the musical performances at State Farm All-Star Saturday Night and during pregame introductions and the halftime show at the NBA All-Star Game to fans in the arena and watching at home.

HARMAN will have a large presence at NBA events throughout the year, beginning next month at NBA Global Games Rio 2014. As a partner in Rio, HARMAN will host several activities at the Fan Zone, including musical performances and the NBA Global Games viewing party.

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