London Irish Secures Marketing Deal with Tourism Ireland
By Community | September 30, 2014
Tourism Ireland, the official tourism promotion organisation for the island of Ireland, have agreed a marketing deal with Aviva Premiership team, London Irish.
Tourism Ireland’s role is to grow overseas tourism revenue and visitor numbers to the island of Ireland. They devise and deliver world-class marketing programmes in over 20 markets across the world and work in close co-operation with industry partners in Ireland as well as with the travel trade, online operators, media, air and sea carriers overseas to encourage consumers to visit Ireland.
London Irish Commercial Director, Jim O’Toole said: “As the premier Irish sports brand in the UK, we are proud that Tourism Ireland has chosen London Irish as a marketing partner. This is a mutually beneficial partnership for both organisations and we look forward to working with Tourism Ireland on joint promotional marketing campaigns across the season.”
Tourism Ireland spokesperson said: “Our partnership will enable us to work with London Irish on marketing initiatives to raise our brand profile amongst the London Irish audience and what we do across the whole of the UK. We look forward to working with London Irish across the season and seeing the results of our affiliation.”