Cadillac to Title Sponsor 2015 World Golf Championships Match Play

By Community | September 30, 2014

The PGA TOUR, on behalf of the International Federation of PGA Tours have announced today that Amercian car brand Cadillac will become the title sponsor of the 2015 World Golf Championships-Cadillac Match Play, in addition to its existing sponsorship of the World Golf Championships-Cadillac Championship.
As announced in July, the 2015 Cadillac Match Play will be played at TPC Harding Park in San Francisco on April 27-May 3.
“The World Golf Championships provide a global stage for the game’s highest achievers,” said Melody Lee, director of Cadillac brand and reputation strategy. “Expanding our World Golf Championships partnership to the Cadillac Match Play is a natural, as it is such a unique event, now hosted in the Bay Area, one of America’s most dynamic regions.”
In July, the PGA of America, the PGA TOUR and the City and County of San Francisco announced a partnership that will bring the 2020 PGA Championship, The Presidents Cup 2025 and the 2015 World Golf Championships-Cadillac Match Play to TPC Harding Park, a municipal course owned by the City and County of San Francisco. As part of the announcement, officials also revealed a new tournament date and format for the Cadillac Match Play.
“We are absolutely delighted to partner with Cadillac at one of the most exciting and unique events on golf’s calendar,” said PGA TOUR Commissioner Tim Finchem. “Cadillac has already proved to be an incredible sponsor of the Cadillac Championship by raising the standard of excellence at the tournament while also using the event as a successful marketing and promotional arm to drive its business. We know Cadillac will find similar success in the Bay Area at TPC Harding Park.”