UFC’s Luke Rockhold Signs Endorsement Deal with adidas

Mixed Martial Arts (MMA) and Ultimate Fighting Championship (UFC) fighter Luke Rockhold has signed an endorsement deal with German sports apparel giant, herbal adidas. 

Rockhold is currently ranked as the No. 5 middleweight fighter on the official UFC Fighter Rankings.  His next fight is scheduled for November 8 against Michael Bisping at Allphones Arena in Sydney Australia.  

“Luke Rockhold is the kind of renaissance athlete a brand dreams of working with,” said Adidas Combat Sports Managing Director Scott Viscomi.  ”He understands what it means to be a professional Adidas athlete, and he does everything we ask of him, in addition to bringing us opportunities.  We are honored to have him on the team with Robbie and look forward to working with them as we continue our mission to add value to the USA combat sports market.”

Rockhold credits hip hop performers Run DMC for enticing him to sign with adidas.

“Ever since Run DMC came out with their shell toes and Adidas track suits, I was hooked. I can’t imagine a better brand to represent,” said Luke Rockhold.  ”I’m looking forward to taking over the MMA world with Adidas Combat Sports.”