2014 Amgen Tour of California Reveals Sponsors Lineup

The 2014 Amgen Tour of California, AEG, owner/operator of America’s biggest cycling event, announced an unprecedented lineup of sponsors already committed to support next year’s international competition.

In addition to returning title sponsor Amgen, Champion System also will return in 2014 for its second year as the exclusive jersey supplier and uniform provider of the Amgen Tour of California. The special award jerseys provided by Champion System at the conclusion of each stage will once again carry the last name of the rider wearing it the following day. This tradition began at the 2013 Amgen Tour of California and was believed to be a first for any professional cycling race.

“Champion System is thrilled to be the official apparel sponsor of the Amgen Tour of California for the coming three years. Champion System has a strong desire to continue to support the sport of cycling and be a part of continuing the growth and success of this iconic event,” said Scott Kaylin, president and CEO of Champion System. “The leaders jerseys and speed suits of the Amgen Tour of California showcase our high tech apparel, and as a custom company, we highlight the same gear to cycling fans with the Amgen Tour of California event apparel. Our partnership facilitates bringing cutting edge apparel to the cycling community, riders and fans through a dynamic, world-class event.”

The full slate of returning partners to date includes: title sponsor Amgen, Champion System, 10 Speed Coffee, Bissell, Carmichael Training Systems, Crunchies Natural Snacks, Michelob Ultra, SRAM and ZD Wines.

“We highly value our partners and are thrilled they have experienced proven returns being associated with the largest cycling event in America. The race is bigger and better each year, and it’s unprecedented that with eight months to go, nearly half of our partners have already recommitted for 2014 and beyond,” said Kristin Bachochin, executive director of the Amgen Tour of California and senior vice president of AEG Sports. “These partnerships are vital in creating one of the most anticipated cycling events in the world, and in helping to deliver an experience that fans and athletes can look forward to year after year.”

Below are the 2014 Amgen Tour of California partners:

• Champion System – The multi-year deal includes Champion System’s cutting-edge, custom technical apparel available online in the Amgen Tour of California store, with new 2014 items available soon.
• 10 Speed Coffee – Having just opened their first California brick-and-mortar, farm-to-table concept, Pedalers Fork in Calabasas, 10 Speed Coffee is the exclusive coffee of the race and is committed to serving up the official brew for the third year running.
• Bissell – BISSELL Homecare has been a proud sponsor of the Amgen Tour of California since 2008. The company continues its support of the sport of cycling, which demonstrates BISSELL’s commitment to health and wellness both inside and outside the home.
• Carmichael Training Systems – Carmichael Training Systems CTS will once again offer a unique race experience for cycling enthusiasts by leading the honorary “17th Team” of the Amgen Tour of California. Participants share meals with the pro riders, stay in the same hotels, and ride all eight days of the tour.
• Completing the race experience is a mental and physical journey requiring teamwork, the expert advice of renowned coach Chris Carmichael, and support from pro mechanics and soigneurs.
• Crunchies Natural Snacks – Be on the lookout for new flavors and special Looney Tunes packaging coming soon from Crunchies, the exclusive healthy snack partner of the race since 2010.

• Michelob Ultra – Michelob Ultra will mark its fifth Amgen Tour of California as the exclusive beer/malt beverage partner, and will once again showcase the race’s world-class talent as the leaders of the day are celebrated on the Michelob Ultra Awards Stage. Fans will hear live race commentary from the Michelob Ultra Announcer’s Stage as they anxiously await the pros sprinting to the finish line. Michelob Ultra brand ambassadors will meet and greet fans in the Lifestyle Festival, and the fan-favorite Michelob Ultra Beer Garden will also be back.
• SRAM – Every team competing can count on SRAM’s technical expertise and Formula 1 fast Zipp wheel changes to get riders back in the race.
• ZD Wines – Celebrating their fourth year as the official wine partner of the event, ZD Wines rewards fans who book VIP hospitality access with the opportunity to taste some of the best wines Napa Valley has to offer.