Ustream to Show South Asian Football Federation Championship Online

The South Asian Football Federation (SAFF) Championship, South Asia’s top football competition will be available online for the first time after Ustream, the leader in live and interactive video streaming, secured the rights to stream the tournament.

Full coverage of all 15 matches from the SAFF Championship on Ustream kicks-off with the opening match between Bangladesh and Pakistan on December 2.  Live streaming will be available on http://www.ustream.tv/SAFF to viewers worldwide except in India, where the matches will be broadcast on a delayed basis, 24 hours after each game is played. SAFF’s marketing and media partner World Sports Group broquered the deal.

Wayne Sieve, Vice-President of Sports, Ustream, said: “Ustream is pleased to partner with World Sport Group to distribute the live games of the 2011 SAFF Championship. As the leader in live streaming video with an audience reach of 50 million unique monthly viewers, Ustream is providing the SAFF Championship with greater distribution of its matches so fans around the world can watch the live games and interact with one another.”

James Clarke, Senior Vice-President, Content, World Sport Group, added: “We are excited about our partnership with Ustream and their interactive video streaming platform which is accessible globally. With the popularity and viewership for the SAFF Championship growing particularly on the sub-continent, we want to extend the broadcast of this event beyond television to a wider global audience through mobile and broadband channels.   Ustream will help us to achieve this.”

The SAFF Championship is a biennial competition that is contested by SAFF’s eight member nations Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka.   Defending champions India will host this seventh edition of the event to be held in New Delhi, India from December 2 to 11.